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Mba Economics

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Submitted By vamyshop
Words 1249
Pages 5
Case Study 3: Setting tuition and financial aid
Instructor: Patricia Wiseman
Managerial Economics MBA-540-MB01
Saint Leo University
Sushma Madhavaram

Summary:
Prices are the variable property which can increase or decrease the desire of purchasing the commodity which in simple terms referred as demand. For most of the commodities if prices soar high then people purchase less good hence reducing demand in the same way if supply increases prices go down increasing demand. This basic principle is the basis for the ‘law “of demand which can be described as quantity demand plummets as prices go upward, other variable factors constant. To understand the demand and price relation economists refer demand as schedule of quantities of commodity people want to buy at various prices, other factors constant (Colander, Rockerbie, & Richter, 2006, p.73). Whereas quantity demand is referred as demand of goods at certain price in the demand curve. Ursinus College in Pennsylvania in the year 2000 increased their tuition fee 17.6% to $23,460 in order to increase college revenue and funds to support financial aid which also in turn increased their admissions (Brickley, Smith, & Zimmerman, 2009, p.110). The conjecture of college president is increase in demand is against the law of the demand because of college going student’s snob mentality and their comparison of quality with respect to price. He speculated student’s presumption of costly colleges will have better quality education compared to cheap colleges so demand for their admissions increased. Soon after Ursinus College doing well with their strategy many other colleges increased their tuition fee according to the demand curve it fetched them more admissions as it did in Ursinus college case. But North Carolina Wesleyan thought the actual demand was increased due to shift in demand by variable factors such as

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