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Media Lag - Race

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Submitted By dreamhandles
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Pages 2
Miguel Ignatius G. Alfaro 11404671
ENGCLOM 11/10/14

We are the World
“We are the world” is a song that was originally composed by Lionel Richie and Michael Jackson. It was released on the year 1985 for charity purposes. On February 12, 2010 a new version of the song directed by Paul Haggis was released, the music video received several criticism from music reviewers however it still was successful and was liked by multiple viewers. The music video was a fund raising effort to help the victims of the 2010 earthquake in Haiti, not only is the song a fund raising effort but it shows hope that there is a possibility for every single race to unite and help one another.
The new version of the song was posted on YouTube to raise awareness all over the world and also to gather donations from people of different races from different countries. The music video posted on YouTube composed of various notable artists from distinct races like Jamie Foxx, Justin Bieber, Miley Cyrus, Lil Wayne, Kanye West and many more to increase the popularity of the music video and to gain more attention. The song does not mention anything about race in the video however it sends a message that neither skin color nor race should be a hindrance on helping others that are in need.
The song also shows that despite the presence of racism in the world, people can live with different races in harmony and even collaborate with one another to achieve a certain goal. People make the world a better place by simply helping their fellowmen specifically the citizens in Haiti in their path to recovery.
Majority of the viewers perceived the video to be helpful for Haiti; however others perceived it to be useless because of their belief that the donations would not reach the victims due to corruption. The video also gained negative feedback from music reviewers. Criticisms of the video concentrated on the revisions of the new video, the use of auto-tuning and as well as the choice of artists in the video. Despite the criticism the video was considered commercially successful and its donations were tremendously helpful in Haiti’s recovery.a

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