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Company G

3-Year Marketing Plan

Assessment Code: 318.1.5-06-15

Table of Contents
Introduction
Mission Statement
The Product
Consumer Product Classification
Target Market
Competitive Situation Analysis
Analysis of Competition using Porter’s 5 Forces Model
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Market Objectives
Product Objective
Price Objective
Place Objective
Promotion Objective
Marketing Strategies
Product Strategies
Price Strategies
Place Strategies
Promotion Strategies
Tactics and Action Plan
Product Action Plan
Price Action Plan
Place Action Plan
Promotion Action Plan
Monitoring Procedures
Introduction
Company G has come out with a new line of small appliances for their customers. This new line of products is to help those customers have more control and ease while using them. The company requested a new marketing plan be made in order to introduce the product and get attention from consumers that may be interested in using it. This is the marketing plan that will introduce not only the product, but the company and allow you to learn how it might be beneficial to have the product in your home. It can be something that you may want to purchase in the near future depending on the needs that you have in your household at the time so make sure to read on and learn more about Company G, what they provide, and how their products are able to help you in your every day life.
Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
The Keurig coffee maker provides the consumer with the quality and convenience that they are after. They no longer have to wait for their coffee to be brewed. The Keurig is a single cup coffee maker. It provides one hot cup of coffee, tea, hot cocoa, cappuccino, or even cold drinks such as

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