Free Essay

Mkt1

In:

Submitted By theredmonkey
Words 8181
Pages 33
11/16/13

Mkt1 Marketing Plan

k o pn G3Y aMa en P n C m ay - er r tg l ki a A ss et oeMK 1 eneA a , I 261 s s nC d: T Jnir m t SD 429 em f o T l f ot t b oC n n ae es Irdco ..................................... noutn..................................... t i .................................... 3 .................................... Mii Sa m n.................................. 3 so te et.................................. sn t .................................. .................................. Ma eO j te ................................... r t b cvs.................................. k e i .................................. .................................. 3 a eMa e...................................3 Tr t r t................................... g k ................................... .................................. Pout b cv .................................. rdcO j te.................................. e i ................................. 3 ................................. Pi O j te................................... re b cv...................................3 c e i ................................... .................................. P c O j te................................... l e b cv ................................... a e i .................................. 3 .................................. Po oo O j te................................ 3 rm tn b cv ................................. i e i ................................ ................................ C m ete iao A a s .............................. o ptv Sutn nli ............................. 4 i ti i ys ............................. ............................. C nu ePout lsi tn............................ osm r rdcCa i ao............................4 sf i ............................ c ........................... A a s oC m etn sg ot’5 ocs dl................... nli f o pto ui P rr F r Moe................... 4 ys i i n es e ................... ................... S TA a s.................................... WO nli.................................... ys.................................... ................................... 5 tnt .....................................5 Sr g s..................................... e h ..................................... .................................... Wekess.................................... ans ....................................6 e .................................... ................................... O prni ................................... 6 pot i s................................... u t ................................... e ................................... Tr t...................................... h a ...................................... e s ..................................... 6 ..................................... Ma en Srei .................................. r tg tt e ................................. 7 k i a g s ................................. ................................. Pout tt i .................................. rdcSre e ................................. 7 a g s ................................. ................................. Pi Srei ................................... re tt e .................................. 7 c a g s .................................. .................................. P c Srei ................................... l e tt e .................................. 8 a a g s .................................. .................................. Po oo Srei ................................ 8 rm tn tt e ................................ i a g s ................................ ................................ Tcc ad co P n................................ 8 ats n A tn l ................................. i i a ................................ ................................ Pout co P n................................. rdcA tn l .................................8 i a ................................. ................................ Pi A tn l ..................................9 re co P n.................................. c i a .................................. ................................. P c A tn l ..................................9 l e co P n.................................. a i a .................................. ................................. Po oo A tn l ................................ rm tn co P n................................ i i a ............................... 9 ............................... Moirg rcdr ................................1 noi Poeu s................................ 0 tn e ................................ ............................... I outn rdco n t i C m ay ia i ut-ai t ho g cm ay h h rdcs ot pr y rdc tpoi t h o pn G s nn syl d ge nl y o pn w i poue cn m oa pout o rv ee d re n c o c e r s d c svy osm rwtct g deeho g. udvl m nt mhs ei e ad rdcd nwt l av cnu e i ui eg t nl yO r ee p et a a dsnd n poue a e a e s h t n c o o e g bt w i f te a a n d i aK yor®t ho g, h h ss nn r lrj t . h po c r h he u s pt t Vr l eba e nl yw i ue a ie apo c rTe rj t c ar ee t u d c o c tn eo eo d p y a i qatadnoav kyor ota aj etuae rh t l’etnlaeTe i l s h h ul n i vte eba n n d cnsrc o t a es x r cs. h sa g i y n i d o a f e bt e a prbi otseo tnrpout poe qatad ovn neo t cnu e A di ayt ot iy f ir li a rdci rvs ul n cnei c f h osm r di nl, e al t h v uo y m i y e re . t lh o aaaiy fe co bten Mioo oe tg yt ad n nri bsd pri ss mwl vibi osl tn e e a c sf pri ss m n a A do -ae oe tg yt i ll t ei w r t an e d an e l poi datadl il im reapa rv e ul n fx iyn a tpel d i y e bi t k . Mii Sa m n so te et sn t C m ay icm i do rv i cnu e wtr o tnradnoav poutw i ehneh o pn G s o mt tpoin osm r i e li a n i vte rdc h h nac t t e dg s h v uo y n i s c e t ho g ueeprne e nl y srxeec. c o i www.bignerds.com/print/Mkt1-Marketing-Plan/104825 1/8

11/16/13

Mkt1 Marketing Plan

Ma eO j te r t b cvs k ei Tr t re a eMa t g k Tipouticya e w ri po soa ae 54. hs cnu e hv a i o eag f m h rdcdet tgt ok g rf s nl g 2-5Tee osm r ae nn m r er s r l r s n ei s s c n o $0 0 t$0, 0Ticnu eit ho g-eednads evy nae icn m oa 5, 0o 10 0. h osm r e nl ydpnetn ihai eggdn ot pr y 0 0 s sc o l e r t ho g, c d g s oCod o ptgsc l ei s apoe,n t ls e nl yi l i ue f l cm un,oi m d ,m r hnsada e . c o nu n u i a a t bt Pout b cv rdcO j te ei Te rdcoj te f o pn Gia rdcl nh h h icaeg t m read s bs a h poutb cv oC m ay s pout uc w i wl hlneh a tn et l n ei a c l l e k ai h ehne l eocs m r yl. tn 2 ot ,rdcsl wl nac potb 1%. nacde lfut el ayWii1 m n spouta s iehne rf y 8 v o o t h h e l i s Pi O j te re b cv c ei Te re b cv oC m ay wlel pot iia e h e m n t en. h pi oj te f o pn G ir i rfwtn n i t n ot i le c ei l az e i h ge hm i P c O j te l e b cv a ei Te l e b cv f t nwC m ay pout c ds n xli 6-a l nh i B sB y h p c oj teo h e o pn G rdci l e a ec se 0dya c wt et u. a ei r e nu uv u h F lwn t 6-a l nhpoutvibi wl e s bse ie ho esl t ra ca s n oo i h 0dya c,rdcaaaiy ib et l dn i tt re c d e i hi ad l ge u ll l t ai h g h e e tl n A ao a a olee irTe xlitar m nwtB sB y eu so -otrm tn f e m zn s n nn rae h ec si g e et i et u scr l cspo oo ot i tl. uvy e h e w i h poutn a ogi pre h tpoi pe i poutl e et fu l nhs rdcad n no g anr i o rv e r u rdcp cm ni u r a ce. n t sp d mm a n te u Po oo O j te rm tn b cv i ei Te rm tn b cv itaa 1% ot t l m resa wtn i t n ot . h po oo oj teso ti 5 f ea e a thr iie h e m n s i ei tn h bt k e h ge h C ptv Sutn nli m ete iao A a s o i ti i ys C nu ePout lsi tn osm r rdcCa i ao sf i c Tipout c sfd s sop g rdc C nu ecm asn n r er irao tt ls n h rdci lsi a a hpi pout osm ro pro ad e a hne tnoa e ad s s ai e n . i s c li bt P -lr te ia o i nf t . h pr ai dci int aei t. di nl,ne pout C ae avss dmn t c rTe u hsg ei ns om d lhyA di ayoc a rdci tn i a ao c n s o gl t l o s pr ae, ei ni i etet ovt i r sd rdcretnAf u o poutule ad u hsdt fac l vs nm ta sn e e poute no. o s n rdcqats n c h n an m i e ca ti c i i i oav f te, adi tcm ete ri w i l d det aoeh A ao Knl s hy n vtee u si di no o ptv pin h ha s icy bv t m zn i e l t n i ar n t o i i cg c n r l e d ,i l g bl t Mioo Src t l,n aj et t A p i d iapadet tcnu e ad e w h c sf uaea e ad d cnt h pl P wl pelicyo osm r n o e r t f bt a o e e a l r l s psi lipcsl. h prbi, e vibi ooe tg yt sl tn e enh A do O oi e m ata sTe ot iyt aaaiy fpri ss m e co bt e t nri S t y v e al h t ll t an e ei w e d adh Mioo p tr wleu cnu e f ma u br f a esg et A a s oC m etn n t c sf lf m iscr osm r r nm eom r tem n . nli f o pto e r t ao l e so k s ys i i ui P rr 5 ocs dl o ptv Rvl C m etnnh t l m reiag sv. i or sg ot’ F r MoeC m ete i r o pto it a e a t gr seWhe u n es e i i ay i i e bt k s e i l i oav poutens s s m recaegrt deto pto i l e A p , c sfA ao, n vte rdcdfe u a a a thlne h iccm etnn u s pl Mioo, m zn n i i k l ,e r i cd i e r t ad og , h h ret l e,epc d l t n s o pn s h h o t g a sm resa . u n G ol w i a s bs dr et e coi cm ai w i hl h r t t a thr O r e c e ai h s e er c e c d e ee k e deto pt rhv i oav, i lr one pout Tr t o N wEtn Tei cc onw iccm et s aen vtewd ye gid rdc . h af m e nat h l yl fe r i o n i e c z s e r r s f e e poutiravlsot t t l sg et e cm et s m r o a ost tai adh r et rdc se te hri h a e em n N w o pt re e e n cnie bs,n t e n s li y n e bt . i o g sn s e c l nhs fn pa dPdt KnlF e D adh Mioo Src t l a ky xm l.nete a ce oa udt i , e i e i H ,n t c sf uaea e r e ea p sI nvs u e a h d r e r t f bt e e c i oe do osm ra ule ,o ee aou o ehne cpbi s n f te a t kyoue o fr tcnu e r nkl hw vr f s n nacd aaii ade u s r h e f ss f fe se iy , c le t ar e e c m ren eotit s l nhsTr t o B yrTb tosm rf u o f te,pri ss m a tg fr nh ea ce. h af m ue al cnu e o s ne u soe tg yt , ki f s e u e r s e sc ar an e ad reMotopre rf s nlf o t Mioo O ;o ee A p l as a dfu taa . n pi . scroa po soa a rh r sf S hw vr pl o ls r iclo ti c t ei s v e c t , e y i e f t tn t i C n m oa eoo icni n clo pi pis h h rar altcnu e . er e f byr ot pr y cnmc odi s a f re o tw i a g eb o osm r Sa hso ue e r t o lr c n c e e e s c r i ete ad eue pi srmd cute ira poal Tr t o SplrSplr a a i n nvs n r cd re f ionrae r rbb . h af m upe upebr in c i d c o s tls e e e r is i gng pw r sogadh pt tl riu vno ih ha rae sc a A ao a altm re o ei t n,n t o naf ccm etns i ,se ir uh s m zn r b o a t sr e ei o r i g tls e e k sbt tpouttcnu e a t y hpa w l s un t pr aet lO e tg yt ues ot uste rdc o osm r sh so,s e a drgh u hs ie. pri ss m s im s i u s s e l i e c sf an e

www.bignerds.com/print/Mkt1-Marketing-Plan/104825

2/8

11/16/13

Mkt1 Marketing Plan

f uny h hh a hw vr h up fpri ss m f qet a i tet o ee t splooe tg yt srmbtMioo ad og mta s r e l g r ; ,e y an e o o h c sf n G ol i t r t e ie g oeee gd o ecs m r eprne w e oloe pri ss miip m n dWhe vrvr e pw rut al xeecd hn n n oe tg yt sm l et . i a l a o i y i y an e e e l sbt toe tg yt oen iip c, e o eoec splr sl os e d tet h af m uste pri ss m frgsn l et pw r fah upei t cni r ah a Tr t o i u an e fi a h i si l de r . e r Sbt t Teal i ut poi s wd vrtosbt t . poso t ls i kyors r uste h t e n sy rv e a i ae fuste O tn f a e wt eba a i s u btd r d e iy i s i u r bt h d e qi pea n Whe otfrx r leba sC m ay ’VraK yor® w i iui enh ue r l t i m soeetn kyor , o pn Gs i l eba , h hs n u it t ve . l f ea d t u d c q e m reatsieTe ot iypete f e rdcf tead a n deho g poi C m ay a tt it . h prbi,r i ot pout a r n pt t t nl y rv e o pn G k h m al t sg h eu , ee c o d wtscr t t enoao wl ob dpct it im d tfu . i eut h t i vtn inte ula dnh m eieu r h i ah n i l y ie e a te S TA a s WO nli ys Te rwh pot i wtt pt t f tes os e b sbt tl h seg s n oprni h g toprny i h a n de u icni r l us na Te tnt ad pot i s o ut h e e e a r d ay a i. r h ut e poi cndnen o pn Gs bi tcm e det ad s bs ie a a a ecaegrA rv e ofec iC m ay ’aiyo o pt icy n et l t l s m r thlne n d i l t er l a i sf h k l . aed sog a efl i ,o b e wtm re bi tl as f mto f eh e a r a e lay t n m r t lwn cm i d i a t iyoo lsr w ot te m j m r t r r k oo g n h k al t yi o t h r o k sg et dvl s n pot i f C m ay tdc ri p c it cm eteal m re l i em n ,ee p a oprnyo o pn G o elet l enh o ptv t e a ta n s o ut r a sa e i b t k , yg i t f nao f fu g wh h o dtno u r r t e u i r te o . SR N T S TE G H Pt t VraK yor®t ho g D atioe tg yt oens ot iy n i oao a n d i l eba e nl y ul n pri ss m frg P rbi adn vtn ee t u d c o i y an e fi al t n i WE K E S S A N SE S m splrpoi cm ete rdc C nu el ayst n Pepo oo t en isot o e upe rv e o ptv pout osm r yl isog r rm tni leshr is d i i s o t r i mi O P R U IIS P O T N TE Te rdci oao’pt t iet l r pcit i ut Epne m rer c Tea e h pout nvtn a nwl s bs e et h n sy xadd a te h h tgt n i s e l ai s n e d r h k a r m reia i sr d em not ppli a t wd pe sg etf e ou tn k s e a h ao T RA S HET Dr to pto ide- o d ri i ete m y rv e iccm etnn r po o iccm etns epr t Pin n nvs a poi deto pto Ie etn f e i i o e cg c i d r i i tc i pr ae ipsb wtsl tupe u hsss os l i e csplr c ie h e is Sr g s tnt e h Te oe o pt c seg ots rdcit pt t VraK yor® Tiwl e iclo e h crcm e ny tnt f ipout h a n d i l eba . h ib dfu tb e r h h s e ee t u d s l f t i dpct , i r iynoav ad dp b ta u br fosm red,n apa tt cnu e ula din e b i vte n aat l o nm eocnu enesad pel oh osm r i e s cdl n i ae s e s w oe u hs dci s r itt a tny rdcf te. hs pr ae ei n g va o r r d pout a r c s o a te w d e eu s T dat ffrg ioe tg yt ss seg ,so lsoh nri n Mioo oe tg e ul ooensn pri ss m ia tnt a l as tt A do ad c sf pri h i y fi an e r h yi t e d r t an ss m a althv nes ef ma i u r rdc Te ot iy n i oao ii ut yt s r b o ae ed m t o sgl pout h prbi adn vtnsn sy e e e r n a . al t n i d r caeg gTeiteba te e en oj co taal w s nt ot i oao. h ue f e hlni . h f kyor o m r icn ntno t e a a o w ryn vtnTe s ot l n r s d g u i bt e h n i h po c rw i poi s n di nl nvtno n lay ui eg dvl m nit t hnut rj t , h h rv e a adi ai oao ta aed ct g de ee p et h e i sy eo c d t n i o r t n o nec d r ehne C m ay ’iae n cm ad cnu eadnut aetn nacs o pn Q sm g ad o m ns osm rn i sy tno. d r ti Wekess ans e Te otrclmti it aiy fo e upe ( c a A ao)o icy a etorosm r h m sctal itnsh bi osm splr s h s m zntdet m r t ucnu e i i ao i e l t is u r l k o s drgh pr ai poesA oen oa u hsgneteo a ihue rdc( t A ao un t u hsg rcs n frg f pr ai i nv f nn os pouti h m zn i e c n . fi c n c i r ne ea p , d cutnh KnlF e D m y e ud pr ae tr os ea u hsg ei nA xm l a iono t i e i H ) a pr ae u hsr o e ni r pr ai dci . e s e d r s c s c d c n s o f oalpi pi ad i lhot i oav f te a mta ts ekesC m ay ’l ay a r e re o tn h hgtf en vtee u cn i t h w ans o pn Gso l v b c n gi h n i ar iei g . yt de ntecm e wtt l ay fosm rtt det cm etealsWi t ip m n tn os oyto pt i h o l ocnu e oh icy o ptv t e . t h m l eti e h e yt s er l i bt i h e e ao www.bignerds.com/print/Mkt1-Marketing-Plan/104825 3/8

11/16/13

Mkt1 Marketing Plan

oday fr oe tg yt st Mioo ad nril ays icy dr sdA p ’i dsh ful oe d pri ss m , e c sf n A do o l idet ade e. plsP it l fe an e h r t d yt r l s e a e olcm etn odet adesdad xlitot oe tg yt cnob mta dTe r n o pto nticy dr e,n ec si f e pri ss m ante i t . h pe y i i r l s uvy h an e ie g po oo t en tbi u poutxim nisot ul raos ine tf u pes n sa g rm tni leo ud p rdcece et hr Pbce tn wl edoo s r ad tt i i mi l t s . i li l c s re c m ren eoto t pt teu do t VraK yor®tcpaz o a ilo naf t pe a tg fr nh a nscr f h i l eba ki f s e e e re t u d o ail n vapt tl rh r ti e r ei o e po oo. rm tn i O prni pot i s ut e C m ay ’i oao w i gi d pt t iudut let l a ehne l eor pcwt o pn Gsn vtn h h a e a a nwl nob d s bs n nacde lfe et i n i c n e l ey ai h v s h cnu e ad iit i ut. h i oao int ot ,n t i bi f cm et so ula t osm r n wtnh n syTen vtns o w ryadh n iyo o pt rtdpct h s h ed r n i e h e al r t i o iee t ho g wt upt t f gm nscr a n u oprnyo eu t eo a m resa . e nl y iota nir e eteu s ui e pot i tscr i tgi a thr c o h e ni n e q ut em n k e C m ay wl aeh oprnyo xad a er c byn t i l ah xeecd y e o pn Q ihv t pot i tepn m r te h eody c r c eprne b nw l e ut k a pa e i etn ioh t l i ut,sh oen ototrs f e e oe tg yt s icya e a nat n t a e n sya t frg f - i ot ky pri ss m det tgt r s t e btd r e fi w hd h an e r l r s f oallg sg etf eal i ut. h tgt a eot pout ok g rf s nlae 5 a r ya e em not t e n syTea em r tf e rdc w ri po soa g 2v b r h btd r r k h , n ei s 4 wti o eagsrm$0 0 t$0, 0s lg sg etf e ou tnadhs m sle t 5 i n m r e f 5, 0o 10 0 iaa e em not ppli ,n t e otkl o hc n o 0 0 r h ao o iy i et t ho g ug dso e htfr sy n si e nl y pr e sm w aeot s. v nc o a fll e Tr t ha es Te iccm etn i C m ay idelro d n w l s bse. tet se ugtf h deto pto wt o pn G s ep ot ad e- t l dWi x ni bde o r i i h y e l ai e h h e v sr avr i ,ocna d dei gs os e d det r t di nl, e osm r yl et l e dei gcnett avr i icni r a icte . di ayt cnu el ay s bs d tn s re tn s de r haA t l h o o t ai h wtA p poutint ot . i pl rdc s o w ry h e s e h P c gn nvs fr b deto pt ra os e d tet h a c ots rdc C ruy in i ete oe d y iccm et s rcni r ah ait l nh f ipout a fl ri c i fe r i o e de r neu h . el cl le pin eota a ut n a k mn sa g iotf e uso. ren sa g s h h a u t ri fr r m s ad si i tt ys uot qetnMa tg tt i w i ca d cg f s e , m g re h i k i re e c a ts ih osm rat pi-fa a a ocrwtolee irsc a A ao. ocna d i o wt cnu e t e o t - l r cne i nn rae uh s m znC nett m c s h n o se e n h i tls re eottsa ge rdcdsrtn adm gs nn wl icy dr shs cne s fr o tt i poutecpos n iae ole idet ade t e ocr . f s re z ii i lr l s e n Ma en Srei r tg tt e k i a gs C m ay m scpaz o t cr nt ho g aoensnh h h cm ete n cnt t o pn G utail nh u et cnl i lfrg it i l o ptv ad os ny ti e e r e o c fi e gy i i al eo i t l m re A sc, haycnett eot si t h hsgiom resa psb i vln a e a t suha ev,ocna d frt eeh i eta f a thr os l s vg b t k . re f o z e g n k e ie cta Srei ipout rep c,n po oo a cta Asces l uc wl a ea rj t rcl tt e n rdc pi ,l ead rm tn r rcl ucsul nh igr r po c d i . a gs i , c a i e i . i fa l n ee pot c ae f8 wtnw l m n swta r kee pi ie h e m n sApo c d a e rfi r s o1% iite e ot , i be -vn o t i t n ot . rj t m r t in e h v h h a nn ge h ee k sa gio1% it e h e m n prds f u itsanh s e. hr a f8 nh i t n ot eo iao snh l c a w l e n e ge h i c i u l Pout tt i rdcSre e a gs o o o Te e pout olf te -in 4 cpbi toet g a scm i tn f a r tt h nw rdcw u e u Wi ad G aaiyo frh r t to b ao of te oh d ar F l t f e ee ni eu s e tgt a e Wok g rf s nlw u r uehs cpbi sTe e t l’VraK yor®wl a em r t ri po soa ol e i t e aaii. h nw a es i l eba r k. n e i s d qr e le t bt t u d i l b t crf u oay n a sl ad a en eot Teete lw it ts ot t l a a C eh oeo s fn ad la s n m r tg fr. h f u ao sn a ue f ea e s P e c l e ki f s ar l sn h bt ae av,n sa ls tni n t ue s xeec. otudocsr n plao f os no s lr tead eme l r si sh sr eprneC nne t hc e apctna rWi w tn i sy a t o e ’ i i u e ii v d 8 n t A do oe tg yt . h i li oal ie ae h hr si sn a lf mf t adh nri pri ss m Ten uo f fx lcs w i tni n io p tr o h e d an e csn eb c a t o t ao re www.bignerds.com/print/Mkt1-Marketing-Plan/104825 4/8

11/16/13

Mkt1 Marketing Plan

po co ot VraK yor®iaete h h lw ue toe tt kyor w i tvlgi rj tn f e i l eba s f u w i ao s sr o preh eba her en, ei h t u d ar c l s a e d l a i n drest g,r nt -o a rei so o- eg. k t n h Pi Srei re tt e c a gs o o o V l e ion trae w u b oe d n sa w i i r ss ion b raese n o m d cut o e ir ol e fr o a cl h hn e e d cut ye iri ad u s s tls d fe e c ca s s tl z ar m ntf teh pout ra s r ad nn. e iroen t g a scnettn f g e et e u t rdci e it e n oleR tls frgh r t tocnao o e o ar e n tl o s i ae fi e e e ri pout a r ,l e et n f u wtn a socs olr e eh h hsbaktfo m rdcf te p cm n ado s iisl f e w u e i t i etr eovl e eu s a , c h e r d cv e g c u d cut Afe pi ar m nictatesrt poutt s o ptv ipin wto e ion . i d re g e et rcl nu h rdcs y cm eten ri i t r s s x c e si o i ee a i i cg h h cm en t lsCeie s ib et l e wtkye iro t bs oc d ht ysl ht y o ptga e . r t r wl e s bs d i e rae nh ai fr i io ,a s io , i bt d tm l ai h h tls e s etsr e sr ad g e et f te rdc . r ie s i f oaltm wl e fr tt m sqafd i n ar m nt e u pout Ce t r wt a r ee s ib oe doh otule wt e o ar s d tm h v b r l fe e i i h t m sf te g e et h ot a rar m n . e eu e s P e tt e c Srei l a a gs o o o Tea en oh h o m ,ou re iriesnaif oalspotg ces f eal t h tgtg fi vl eppl rae s s tl a r y upr acsot t e o r i g u a tls ei n v b i n h bt cnu e . h f u wl nu aaaiyo utgt a e ad iesrt h hsoprnyo a osm r Teo s iesr vibi tora em r t n wl nu h i etpot i tgi s c l e ll t r k, l eeg ut n m resa . cui n firuo cn rw i spotup ca m ngm nw i r usn nt e a thr A qii od t tn ets h h uprspl hi aae et h he l io-m k e so t si i b e c y n c st i dle oodr wtcnazdoaosupr g au c rg n d t uo a esnait evr fre , i etl l tn spot m nf ti ad ir tn r s tl h iy s h ri c i e i n a un si i e e i n e b pout uc. vl tn f e u etreffm nss m i l i ass etfaai ad rdcl nhEa ao ot cr nodrui etyt , c d g s s nocpcy n a ui h r ll l e nu n e m t cpbi s il aonao f sa ls reffm n esrg rdcaaaiyo btt cs m r aaii wla f dtno eme odrui et nun poutvibi f o h ut e le l y u i r t s ll , l i ll r he o t adh ed osm rspotg a s oladh oe l fr tgim resa . n t n cnu e upr sl ga n t vrl f t o a a thr e , i e n s e a eo s n k e Po oo Srei rm tn tt e i a gs o o o Dgaavr e eti l i dsn tle f cspr lk dei gw bi e bde avr i , it deim n n u n ei sao do ot e cc avr i , ese m edd dei g il t s s c d g g ir r - -i tn s t tn s ad anrdei gSreid rm tn f sc l eiad E - csd fr a ctaa w lo n bneavr i . tt z po ooso oi m d n S O f ue eot r rcls e t tn a ge s i r a a o fse i i l bsr c ora em re Sl f c tins h h dctbtie aad x r la socs r ete h utgt a t a so ern g w i eua o n r ln etn sl f e a a r k . e r ai c e h tn ea e r e cta Te ee p etn cl ao opoutnweg wl etqisl f csonr s sl o rcl h dvl m nad ui tn frdcko l e ibseu a so e ti e e a s f i . i o t i v d l p e r ca e t t l. h adi ai etet iet l aoayn o e a soc m m e , h hs sa g nt h a e Te di nl vs nwl s bs l l ism sl f e e br w i ia tt y o e bt t n m o l ai h yt e r s c re cr ny e gm l et b a deto pt r C m a n w i oei ete tbtie aad u et bi ip m n d y l iccm et s a pi s h h fr cnvso o n r ln r l n e e lr i . o g c f n i h tn etnla socs ib ncs ra w lDr teiad pa s n dei g n m ren eotwt x r sl f e wl e ees y s e. ict- n udt o avr i ad a tg fr i ea e r l a l e in e tn s ki f s h www.bignerds.com/print/Mkt1-Marketing-Plan/104825 5/8

11/16/13

Mkt1 Marketing Plan

ie aad x r la socs iehneh aiyo sl f c m m e tdet r pn tad n r ln etn sl f e wl nac t bi f a so e e br o icye odo n tn ea e r l e l r e r t s r l s cpaz o cs m rs c tn n i ui ra do dei g fr. ail n ut eas ii adn i se t tavr i eot ti e o o ao q r le e tn f s s Tcc ad co P n ats n A tn l i i a Teoo i t k a cta il i t f nao f a ucsupout uc ile i pout h fl n a s r rclna n h o dtno sces lrdcl nhni wt rdc lw g s e i , y g e u i r i f a n h l nh ol R sos lpr s rkynh sces f eanhad de neo ednss rcl a c ga. epnie ai a e it ucsot l c,n ahr c tdale icta u s b t e e e h u e i i . i Pout co P n rdcA tn l i a Tcc at i Scr4 cvr e i m j wres rv e ad nu sa lsn rc g aaii Esrue eu G oe g wt a r il poi r n esr eme ieai cpbi s nu sr e a h o es ds e s tf n le t e eprnen tztn f i aK yor®apctnsaoalad srrnlMot1 xeec iul i oVr l eba i iao i t u d plao if r e n ue f d ii v b -i y n e h De a uDt e R sos lPr epnie ay b t I oao Por Maae D vl m nMaae TsMaaeI oao Por Maae n vtn rg m ngr ee p et ngr et ngrn vtn rg m ngr n i a , o , n i a , D vl m nMaae TsMaae ee p et ngr et ngr o , Mot2 n h R er ad ee p ae ei s ot vr en e c da em r taon mn u f dsn sa h n dvl cs dsn m sf oalisl t tgt a e tli a im mo5 ei e c o g a b ee r k , irg i g vrtso pel m rea a hl aee tapat a ts w o ii o k e Mot1 n h I oao Por Maae D vl m nMaae TsMaae n vtn rg m ngr ee p et ngr et ngr n i a , o , Pi A tn l re co P n c i a Tcc at i Ef te peeto peese eetovl e ionpor , c d g nacd frg f f ue fcvl r ncm r ni bnf fo m d cutrg m i l i ehne oenso o sd ei y s h v i s u s a nu n fi r c po oo opoutC nut a es d so e ri fe pi adm l eto m n aos n rm tn frdc odcm r tt i tdtmn i d re n ip m ncm ui tn ad i s k ue e ex c e ci ar m n tscrpi a agm n Ef te peetr ie soui o bnf of ue g e et o eu re r ne et fcvl r nc d tm f sg n eet f csd e s e c r s ei y s et r c n i o s po oo ad rdcf ti Mot2 rm tn n pout a rg n i e un h De a uDt e R sos lPr epnie ay b t C m ay Sl F r o pn Q a s oc e e Mot2 n h DgaMa en Maae it r tg ngr il k i Mot1 n h

www.bignerds.com/print/Mkt1-Marketing-Plan/104825

6/8

11/16/13

Mkt1 Marketing Plan

C s m r cui n ngr ut eA qii Maae o so t P c A tn l l e co P n a i a Tcc at i A qi ad eu cs m rw i m sf oalspoto m sl ad n cnu eeggm n cue n scr ut e h h ot vr y uprvl e a s n ed osm rnae et r e o s c a b u e Scrd t uo cn rw i spotnt e evr odrui et n sces f e up ca . eu ir tn ets h h upro-m dle ,reffm n ad ucsot spl hi e si i b e c i iy ll , l h y n Ea a cr nodrui etyt ad nac a nee ts pfodrui et n 1 vl t u etreffm nss m n ehne s eddo i l reffm n Mot ue r ll l e mi y ll . l h De a uDt e R sos lPr epnie ay b t C s m r cui n ngr ut eA qii Maae o so t Mot2 n h SplC a Maae et ic r up hi ngm nDr t y n eo Mot1 n h SplC a Maae et ic rn Dr t oTcnl y up hi ngm nDr t ad ic r f eho g y n eo eo o Po oo A tn l rm tn co P n i i a Tcc at i Da avr e etf vru ott C Cavr i ,n o ed il ip m n d a pi sDa rtdeim n o aos ue , P dei gad t r itl m l et cm a n. rt f t s sr i ls tn s h gay e e g f sc l eipo oos s e. s bs sl f c (tnln P S tin m dl Ip m na a s oi m d rm tn a w lEt l a so eie aad O )rn g ou sm l et sl a a i l ai e r nr h ai e e e f c euaoat l r a en cm a n n 1 o e dctnl of m r tg a pi Mot r i o o ki g h De a uDt e R sos lPr epnie ay b t DgaMa en Maae it r tg ngr il k i Mot2 n 2 n Mot h h C s m r cui n ngr rdcMa en Maae ut eA qii MaaePout r tg ngr o so t ki a im na a ns ve etw r es ds e Moirg rcdr noi Poeu s tn e Teoo i pr s n r ota ctaf t m ngm nopoutol Teeotle bl wl h fl n ai ad e r r rcl rh aae etfrdcga. h r r i d e w i lw g t e p se i o e i s p ss t o l m sc slass tc,n cnr por so a C m ay ’ga f potn t scrg f e otl e s s r kad of rg st r o pn Q s ol o rfadh eun ot o y e ,a i m e w d sr i e i h dse m resg et hs r otwl l poi rocue nlif ay eii saew i eid a tem n Teee r iao rv eotas aa s o n dv tn,fr h h r k . p s ls d ys r ao t c ogi sa g ehne etm y e ee pd no g tt y nacm n a b dvl e. n re s o Moirg cvy noi A ti t n it R vne eot r k n r ota s n r eu,rkn o n ye irDsnuh e en nn ad eeu R prTa ad e rsl ad e neboe dw b rae ii i bt e ole n : c p e v tl. tg s w i www.bignerds.com/print/Mkt1-Marketing-Plan/104825 7/8

11/16/13

Mkt1 Marketing Plan

pyi l tl ctn. ren ad eeu R prA a z r us f a en eotadr d i hsara l aosMa tg n R vne eot nlee l om r tg fr n tnsn c e io i ki : y st ki f s e r eu bsd n a en eot SplC a A a s R prTak n r otuo splca f m e ne ae o m r tg fr. up hi nli eot r ad e rotn up hi r v ki f s y n ys : c p y no pou m ntdle ,on dl s n shdls e. rj t le eot rv e a twtro cue rcr et evr ntg e y ad ceu l sPo cSd R prPoi Pro i ot as e o iy i a ei d e i : d e h aa s f ay ceu dfettn it Ma en R prA a s oS O C C ad it avr i , nli o n shdl i r ii Dga r tg eot nli f E , P ,n Dga dei g ys r e f nao il k i e : ys il tn s il ne fit m ren eotbsd n ut eeggm n ad O od il a en bsd n nu c od il a tg fr ae o cs m rnae et n R I fit m r tg ae o fe ga k i f s o , ga k i det tcd a s icyr e sl. r l a e D e a /r uny u D tFe ec e q Moty nl h R sos lPr epnie ay b t Dr t oF ac ic r f i ne eo n Moty nl h V oMa en ad a s P f r tg n Sl ki e Wek el y SplC a Maae et ic r up hi ngm nDr t y n eo Moty nl h DgaMa en Maae it r tg ngr il k i

www.bignerds.com/print/Mkt1-Marketing-Plan/104825

8/8

Similar Documents

Premium Essay

Mkt1

...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Student ID: Date: 03/05/2011 Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Companies G is wholesale appliance business focusing elite urban singles and couples; affluent retires in sunbelt cities; sophisticated townhouse couples; upscale urban singles and couples who are looking to upgrade their traditional top-end washer and dryer to the newer front-end washer and dryer appliances by Frigidaire. Mission Statement Company G will provide the highest quality Frigidaire brand products, superior customer service and cost-effective solutions to our customers, resulting in sales, profit and a mutually long-term relationship with our suppliers and customers. Market Objectives Target Market Our ideal customer are elite urban singles and couples, affluent retires in South and Southeast cities,...

Words: 2652 - Pages: 11

Premium Essay

Mkt1

...Scenario Your company has recently decided to expand into online sales. The company wishes to continue to sell its products in the retail stores located throughout the United States but they also wish to establish a presence on the Internet. Research the online marketing opportunities available for retail sales and provide a report to your manager which includes the advantages and disadvantages of marketing online, the potential impact of online sales to the company, and the requirements for a successful online marketing campaign. Main Ideas Advantages and disadvantages of online marketing Halligan, B. ( 2011). Inbound marketing. Retrieved from http://www.slideshare.net/HubSpot/101-awesome-marketing-quotes Fowler, G. (2009). Amazon cuts ties to affiliates in Hawaii. The Wall Street Journal. Retrieved from http://online.wsj.com/article/SB124638801268074915.html Lau, K. (2010). The advantages and disadvantages of online marketing. Retrieved from http://kevinklau.com/the-advantages-and-disadvantages-of-online-marketing/ The potential impact of online sales Cerf, V. (1995). Computer networking: Global infrastructure for the 21st century. Retrieved from http://homes.cs.washington.edu/~lazowska/cra/networks.html Barr, A. (2013). EBay holiday quarter sales jump: 2013 forecast cautious. Reuters. Retrieved from http://news.yahoo.com/ebays-fourth-quarter-revenue-rose-18-percent-212124057--sector.html Macaluso, N. (2001). Analysts cool to Amazon q4 projections...

Words: 3409 - Pages: 14

Free Essay

Mkt1

...Company G 3-Year Marketing Plan Assessment Code: Mkt1 Student Name: Rhonda Wilson Student ID: 000165977 Date: May 25, 2009 Mentor Name: Khirstin Hadley Table of Contents Introduction Error! Bookmark not defined. Mission Statement Error! Bookmark not defined. Market Objectives Error! Bookmark not defined. Target Market Error! Bookmark not defined. Product Objective Error! Bookmark not defined. Price Objective Error! Bookmark not defined. Place Objective Error! Bookmark not defined. Promotion Objective Error! Bookmark not defined. Competitive Situation Analysis Error! Bookmark not defined. Consumer Product Classification Error! Bookmark not defined. Analysis of Competition using Porter’s 5 Forces Model Error! Bookmark not defined. SWOT Analysis Error! Bookmark not defined. Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not defined. Threats Error! Bookmark not defined. Marketing Strategies Error! Bookmark not defined. Product Strategies Error! Bookmark not defined. Price Strategies Error! Bookmark not defined. Place Strategies Error! Bookmark not defined. Promotion Strategies Error! Bookmark not defined. Tactics and Action Plan Error! Bookmark not defined. Product Action Plan 7 Price Action Plan 7 Place Action Plan 7 Promotion Action Plan 7 Monitoring Procedures Error! Bookmark not defined. Mission Statement: Our mission is to provide top quality...

Words: 2001 - Pages: 9

Premium Essay

Mkt1

...Name: Nathaniel S Keith Instructor: Course: MKT1 Date: June1 Company G 3 Years Marketing Plan Introduction G stems out as being a renowned company that deals with electronic appliances. Its designers and also engineers have endeavored to develop small appliances that bring forth efficiency as well as influence the market at a great extent. There is however a major problem in line with their current marketing plan, which pushes the company to seek alternative ways of tackling their marketing strategy. The new marketing plan is to set to take about three years to fully transform, with a major goal of commanding the given small appliances market. Mission Statement “We endeavor to provide the best quality small appliances for our client, within their affordability range and preferences”. The Product The given product from this new line will emanate as one being of top quality and effective in its given realm. The postulated concept prototype and also production one have brought out the fact that the appliances not only satisfy the needs of the clients but also promote the uniqueness in line with the design. The given design implications bring forth a distinct characterization of elegance, quality and art in its entire realm. This directly falls within the company’s mission, which works on quality and uniqueness. The stronghold of the new line which decreases on generation trends and enhances quality wich ultamitly spares the clients on costs. The masterful appearance and style...

Words: 2112 - Pages: 9

Premium Essay

Mkt1

...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Table of Contents Introduction Mission Statement The Product Consumer Product Classification Target Market Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model SWOT Analysis Strengths Weaknesses Opportunities Threats Market Objectives Product Objective Price Objective Place Objective Promotion Objective Marketing Strategies Product Strategies Price Strategies Place Strategies Promotion Strategies Tactics and Action Plan Product Action Plan Price Action Plan Place Action Plan Promotion Action Plan Monitoring Procedures Introduction Company G has come out with a new line of small appliances for their customers. This new line of products is to help those customers have more control and ease while using them. The company requested a new marketing plan be made in order to introduce the product and get attention from consumers that may be interested in using it. This is the marketing plan that will introduce not only the product, but the company and allow you to learn how it might be beneficial to have the product in your home. It can be something that you may want to purchase in the near future depending on the needs that you have in your household at the time so make sure to read on and learn more about Company G, what they provide, and how their products are able to help you in your every day life. Mission Statement “We enable consumers to improve...

Words: 4416 - Pages: 18

Premium Essay

Mkt1

...Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G has established a home appliance business in the US for 7 years. Core business activities include selling dishwashers, refrigerators, washing machines, and dryers, etc. Mission Statement Company G’s long term mission is enabling consumers to improve the quality and convenience of their lives by providing innovative electronic solutions. The Product Are you too tired to prepare a meal after work? Have fast foods become your eating habit? Do you want to eat healthy, but lack the time? Do you hate the hassle of cleaning after cooking? Now we will introduce our innovative new product called 8-1 Versatile Cooking Pro. This new product is combines the functions of grilling, roasting, boiling, air frying, steaming, stewing, baking, and stir frying (it comes...

Words: 2872 - Pages: 12

Premium Essay

Mkt1

...Name: Nathaniel S Keith Instructor: Course: MKT1 Date: June1 Company G 3 Years Marketing Plan Introduction G stems out as being a renowned company that deals with electronic appliances. Its designers and also engineers have endeavored to develop small appliances that bring forth efficiency as well as influence the market at a great extent. There is however a major problem in line with their current marketing plan, which pushes the company to seek alternative ways of tackling their marketing strategy. The new marketing plan is to set to take about three years to fully transform, with a major goal of commanding the given small appliances market. Mission Statement “We endeavor to provide the best quality small appliances for our client, within their affordability range and preferences”. The Product The given product from this new line will emanate as one being of top quality and effective in its given realm. The postulated concept prototype and also production one have brought out the fact that the appliances not only satisfy the needs of the clients but also promote the uniqueness in line with the design. The given design implications bring forth a distinct characterization of elegance, quality and art in its entire realm. This directly falls within the company’s mission, which works on quality and uniqueness. The stronghold of the new line which decreases on generation trends and enhances quality wich ultamitly spares the clients on costs. The masterful appearance...

Words: 2112 - Pages: 9

Premium Essay

Mkt1

...Marketing Plan Brandon Pratt Student ID 000314780 MKT1 July 5, 2013 Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 Market Objectives 4 Target Market 4 Product Objective 4 Price Objective 4 Place Objective 4 Promotion Objective 5 Competitive Situation Analysis 5 Consumer Product Classification 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G is an established electronics company offering gadgets designed for your safety and peace of mind. Our new product is our Vehicle Dashboard Camera that will record everything in front of you while you are driving. Accidents can happen at any time, without notice. After an accident, we can become disoriented and we don't always remember everything just prior to the impact. Law enforcement has recording capability while driving, and we think everyone should have this option. Sometimes, we don't clearly remember the conditions of the road, the weather, and traffic immediately following an accident. Our vehicle dashboard camera will help solve that problem. Record the conditions of the road, weather, and traffic directly from your...

Words: 3063 - Pages: 13

Premium Essay

Mkt1

...Company G 3-Year Marketing Plan Jessica Chapman – 000200084 Western Governor’s University MKT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 7 Threats 8 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 9 Promotion Objective 9 Marketing Strategies 9 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G has a long standing reputation of quality and innovation in its products. This reputation stems from the consumer confidence the company has delivered since its inception in 1981 by the inventor, Ash Williams. Mr. Williams always valued the consumers who were willing to use new, unfamiliar products. He felt that these new products needed to be convenient and of the highest quality, as not to disappoint these courageous consumers. Company G has never faltered from this tradition as it has grown, and the Shop Smart line is set to promote Company G’s reputation to even greater heights. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing...

Words: 3089 - Pages: 13

Premium Essay

Mkt1

...318.1.5-06-15 (2008) ________________________________________ Introduction: Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance market. The company feels that the current marketing plan for its products does not put them in a position to reach the profit potential for the small appliances. Success with the new line will depend upon an accurate assessment of the market and a well-crafted, effectively implemented marketing plan that will fit the current market. As the marketing manager, you are charged with the responsibility of developing a new marketing plan that will enable the company to reach the full profit potential of one small appliance from the new product line. The president has suggested that you use the “clean sheet of paper” concept as you develop the plan; therefore, during the time you are creating the new plan, all details of the company’s existing electronics marketing plan are to be considered irrelevant. The intent is that current strategies, practices, etc., will be considered for relevance and possible continuance only after your new plan has been presented to and is understood by top...

Words: 911 - Pages: 4

Premium Essay

Mkt1

...Introduction Company G is a leading provider of home fitness equipment. We specialize in high quality elliptical machines designed to last. Mission Statement “We make it easy to exercise! By providing a gym quality work out in the convenience of your own home”. The Product The Power Pro 3000 is the world’s smallest electric stepper. It is the size of a shoe box but is equipped with features necessary to obtain a gym quality workout. The Power Pro 3000 is pre-programmed with 6 quick workout applications designed to help you reach your desired goals. Adjustable resistance and incline increases your workout intensity to elevate your heart rate and shed those unwanted pounds! The Power Pro 3000 includes a Heart Rate Monitor and an LED light information center. The Power Pro 3000 is constructed from commercial strength galvanized steel which provides the same comfort and stability of higher cost gym machines. While the Power Pro is just as powerful, sturdy and dependable as gym equipment, it is much smaller, quieter, flexible and perfect for the home. The Power Pro 3000 has a space saving design that is perfect storing in the closet or sliding underneath the bed. The ultra-quite engine of the Power Pro 3000 is ideal for working out while reading, watching your favorite movie or during the baby’s nap time. Consumer Product Classification The Power Pro 3000 consumer product classification is shopping. The Power Pro 3000 is of high quality but it is not a specialty product...

Words: 2144 - Pages: 9

Premium Essay

Mkt1

...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Jeremy McDonald Student ID: 000230970 Date: July 25, 2013 Mentor Name: Lindsey Thurgood Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 8 Price Strategies 8 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 10 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G, a well-established and highly regarded producer of high end consumer electronics and appliances, has done it again with the introduction of the industry’s most dependable and long lasting product ever. Company G has developed the next generation of interconnected devices for our universally recognized XG product lines. Our new product, the XG Elite Microwave, will allow our target market to seamlessly connect their digital devices to a state of the art sound system, improving the quality of their cooking experience and making everyday tasks more enjoyable and convenient. The following marketing plan will...

Words: 3068 - Pages: 13

Premium Essay

Mkt1 Plan

...This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided. SECTION A – Product and Target Market The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits into the market must be well understood in order to market it effectively. The target market must also be a fairly narrow, specific group of customers for this task. Product Product Description & Support of Mission Statement: Describe the different features of your product, then explain how that feature supports the given mission statement Example: Product Description: ACME Roadrunner pellets Mission Statement: Our mission is to delight our customers and channel partners by providing high quality, effective roadrunner pellets with timely delivery, superior customer service, and the best warranty in the industry. Feature: potent roadrunner deterrent chemicals How this supports the mission statement: The concentrated formula makes our pellets more effective...

Words: 1300 - Pages: 6

Premium Essay

Mkt1 Task

...Company G 3-Year Marketing Plan Assessment Code: CHV1 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction Company G has become a well established, highly rated & trusted brand by consumers. Company G prides itself on the innovation of new electrical appliances that provide convenience and improves the quality of consumer’s lives. Our new product, the SmartCooker, makes is convenient and makes life simpler by allowing customers with busy lives to come home to a home cooked meal. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” Product Description and Classification Our new product, the SmartCooker, is a current and modern version of the Crock Pot. The new SmartCooker interacts with an app with any smart device. The app...

Words: 2371 - Pages: 10

Premium Essay

Mkt1 Marketing

...Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is while well known for the superior electronics we currently have available has decided to expand into personal electronics, specifically an alarm clock to help not only teach but coax children into rising from bed. The Wake Up Call, is a new product designed with children in mind. As we excitedly move into the small personal electronic arena, the follow plan will display out current goals and how we plan to achieve them via our marketing plan. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product This alarm clock will provide more features currently available on the market which will delight, entertain and help teach children to learn to read time. It...

Words: 1742 - Pages: 7