...Mobile Cell Phones: A Technology Used For Growth and Development Modern high technologies have completely absorbed the world and our minds. Can you just imagine our life without all those computers, automated machines, and especially cell phones? Mobile cell phones have become an essential element in our lives and have made their own single stand. Mobile cell phones play a significant roll in our daily lives. Mobile cell phone technology spreads more rapidly than any previous technology, for example, posting mail or sending mail using the Internet. It has become a powerful tool for development. The mobile cell phones have not only changed the lives of people living in developed countries, but also of people who do not live in developing countries. According to United Nations, there are 5.3 billion mobile subscribers (which is 77% of the world’s population), which means 9 out of 10 consumers own a mobile cell phone. The total mobile cell phone lines surpassed the number of landlines around the world. Economically, what’s the importance of this increased demand in the mobile market? What type of growth does it bring to people and to business of a developing country? What are the public issues related to this massive growth? In developed countries like the United States, Australia, and Germany, the mobile cell phone is the most efficient and economical means of communication. People and businesses grow along with this fast growing technology every day. The mobile...
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...Running Header: Mobile Commerce Mobile Commerce Management Information System December 3rd, 2013 Abstract The popularity of m-commerce devices, especially mobile phones among consumers high-lighted a new source of revenue for businesses. An industry review in mobile commerce found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying and exploring potential strategic uses for this new technology. Introduction The Global Mobile Commerce Forum, which came to include over 100 organisations, had its launch in London on 10 November 1997 and Kevin Duffey was elected as the Executive Chairman. Over 100 companies joined the mobile commerce forum within a year, many forming mobile commerce teams of their own, e.g. Mastercard and Motorola. Of these one hundred companies, the first two were Logica and Cellnet. Member organizations’ such as Nokia, Apple, Alcatel, and Vodafone began a series of trials and collaborations. Mobile commerce services were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. The machines accepted payment via SMS text messages. The first mobile phone-based banking service was launched in 1997 by Merita Bank of Finland, also using SMS. It is increasingly...
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...The Mobile ‘App’etite 1 Introduction 1.1 Objective This report will explore the topic of mobile advertising, specifically how ready we are to take full advantage of the opportunities it offers. The mobile phone is changing the way we communicate in society. This report will look at the current capabilities and future promise of the mobile phone by analyzing industry opinion and conducting primary research, with a view to determining how the mobile phone is and could be used by an advertiser to improve their connection with their audience. It will look at how successful the advertising on this medium has been to date, what are the advantages, opportunities, limitations and drawbacks of it and how could they potentially be used in the future. Importantly it will then explore the consumer reaction to this capability to determine to what extent they are receptive to receiving information in this manner. The potential of mobile gives the opportunity for new innovative thinking – what combination of, available communication methods e.g. visual text give the most impact on this new medium. The report will therefore investigate how advertisers and hence designers must adapt to successfully take advantage of the mobile phone to ensure that they accommodate this new medium so they continue to effectively connect with their audiences. 1.2 Summary Technological advances have provided the ability for advertisers to start to connect with their audience via their mobile phones. Mobile...
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...Mobile Marketing: “Brand in the Hand” Fareena Sultan Professor of Marketing Marketing Group College of Business Administration Northeastern University, Boston, MA, f.sultan@neu.edu Presented at WCAI conference Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior Wharton, UPenn, Philadelphia, PA February 27, 2012 People Use Mobile Phones in Different Situations! 2 Mobile Marketing • Definition: Mobile Marketing is a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. (MMA 2009) “Brand in the Hand”: The convergence of mobile handsets and the Internet creates new opportunities for e-commerce and interactive marketing. It is the potential for branding, mobile communications, and e-commerce to be delivered in the pocket, in the car, in the hand. (Sultan and Rohm 2005, Adidas) • Uniqueness of Mobile: Interactivity and Location Specificity! 3 The Mobile Frontier is Here and Now! • • • • Wireless subscriber connections in the U.S. reached 322.8 Million in 2011 (CTIA) 31% of all U.S. households have only a wireless phone. (CTIA) U.S. smartphone usage is 48% of all mobile phones as of Jan 2012 (Nielsen); 42% (comScore) There were 400 different models of smart phones on the U.S. market, at end of 2011 – Android and iOS account for 3 in 4 smartphones in the U.S. (comScore) The annualized U.S. wireless industry total revenue...
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...needs. Mobile phone is one such , portable electronic device. They are now inexpensive, easy to use, comfortable and equipped with almost every latest feature we desire such as calculater internet games camer and many more. They are also known as lifesavers as they can help people in emergencies. For instance disaster response crews can locate trapped or injured people using the signals from their mobile phones or the small detonator of flare in the battery of every cell phone; and for students also they are equally applicable . A coin has 2 faces. Likewise,mobile phones has its own demerits. Mobile phone - A boon You can carry a mobile phone with you so you don 't miss important calls If you are lost, you can call for directions. If you are in an accident, you can call the police or ambulance - and if the phone has a camera, you can take pictures of the accident. You can listen to music, text, play games when you 're bored. Most mobile phones have a calculator and a phone book. You can use a mobile phone to call your customers or boss if you are running late to a meeting. You can surf Internet & Connect with the whole world by Mobile. You can chat & video conference. Keep in touch with friends and family Good for emergencies Employees can keep in touch at all times. Customers can contact staff 24/7 Phones have internet connection More work available They have cameras You can check your emails Can be used worldwide It can fit in your pocket. Mobile phone - A bane Mobile phones can...
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...3g or third generation mobile technology refers to the standards set by International Telecommunication Units (ITU). This technology allows mobile operators to offer more options to users including mobile broadband. 3G facilitates devices like mobile phones and mobile dongles to deliver broadband speed internet. Most new top of the range mobile phones are 3G enabled, making it easy to check emails and browse the web on the go. Internet use via mobile phones has been slow to take off but mobile broadband via dongles, has taken off extremely fast. Mobile broadband allows customers to browse the internet, email and download files, music and video clips from their laptops and PCs wherever there’s mobile coverage. 3G technology is made possible by two complementary technologies, HSDPA and HSUPA (high speeds downloads and upload packet access, respectively). These technologies enable mobile broadband users to access of up to 7.2 Mb downloads and uploads with speeds of up to 1.76 Mb via a mobile dongle, USB modem or data card which they plug into the USB port of their laptop or PC. 3G can offer speed up to 7.2 Mb as it uses the air waves more efficiently, than its predecessors such as 2G and GPRS which offered limited internet connectivity. The initial foundation of 3G can be traced back to 1970s when Luigi Galvani investigated the nature and effects of electrophysiology, and began experiments with muscular stimulation by electrical means. The Analog Cellular Age (1G, i...
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...D : Mobile Commerce 1. What is the '8-second rule' of the Internet and why is it important to m-commerce technology? The 8-second rule is about the performance of an internet device. According this rule, an internet device must take less than 8 seconds to load. One of the major preocupations of consumers is the speed of internet access since its development. If an internet device takes more than 8 seconds to be loaded, the consumer is likely to do something else. The aim of this rule is to show that consumers want to have access to the information faster as possible. This 8-seconds rule is no longer very relevant for internet since the numerous innovations of the latest years but it is for internet on mobile phones. The 8-seconds rule is essential for the m-commerce because one of the major concern of the consumers is to have a quick access to the information and they don’t want to wait longer on a mobile phone than on a computer. In order to garantee the growth of the m-commerce, the lack of differences between computers and mobile phones is essential. The speed of access is a key point for the development of the m-commerce, consumers feel vulnerables when they are waiting, especially during a money transaction. Even if the 8-seconds rule is respected, the internet on mobile phones is still to slow to be really competitive with a classic internet access on desktop and with the current technologies it can only go worst. The fact is that the success of internet mobile...
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...Advantages and Disadvantages of Using Mobile Phones in Classrooms Posted by: Technology has changed almost everything. With the Internet and our mobile devices, everyone is now connected. Cell phones have become a necessity, more than just a luxury. And today, there is a very long standing debate about the use of mobile phones in the classroom This argument was brought about by the thin line between the advantages and disadvantages of fast connectivity in the present society, as listed below. Read along and decide for yourself whether allowing the use of mobile phones in the classroom is a good idea or not. Advantages of Mobile Phones in Classrooms The use of mobile phones in the classroom may be a prima facie bad idea, but mobile devices can also be beneficial inside the classroom. • Cell phones make students connected. With mobile phones, parents will be less worried since they can easily check on their children, and students can easily call for their parents in times of emergency. • Cell phones encourage collaborative learning. Students can share notes and reminders faster and easier with mobile devices. • Cell phones can be used as memory aids. Students can document their lessons by taking pictures and/or videos to enhance retention. With smart phones, learning can also be more interactive and fun. • Cell phones can be used as paper and pencil. Students can use their phones for taking down notes and even for saving reminders. Cell phones give access to a pool of information...
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...of Cell Phones in Schools Rationale For better performance, advancement in technology has allowed mobile phones to perform various functions (Anderson, 2001). A cell phone is a great device, it can be used in education such as downloading educational apps and other educational materials (Anderson, 2001). In this case, there is a debate on whether they should be restricted in schools or they should be allowed as part of reference materials for their learning. Cell phones in classes will always cause distraction when lessons are on session, most of the students will spend most of their time playing games and watching videos instead of concentrating on their study, which leads to poor performance. The use of cell phones in schools leads to cheating. Students will use phones to send answers to questions to their friends, we have had so many cases of students been caught cheating using their cell phones. Cell phones are expensive and not everyone can afford, students without will be tempted to steal (Bianchi and Phillips, 2005). Everyone has his or her own opinion hence would like to be involved in the discussion to give to his or her own views about the topic. The best audiences to be involved in this kind of discussion are the students. The importance of the chosen topic is to give evidence on how students understand the social impacts of cell phones on life or work balance. The study is designed to provide the students with information on how the use of cell phones in schools...
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...OF USING INTERNET In the history of mankind, the Internet is the greatest development in the domain of communication industry. Internet has tremendous potential and a lot to offer in terms of services. We can notice advantages and disadvantages of using Internet. In the beginning we can indicate some advantages. At first, Internet is a source of information. There is a huge amount of information available on the Internet for just about every subject known to man, for example from government law and services, market information, new ideas and technical support. Students use Internet to doing their homeworks. Even teachers have started giving assignments that require extensive research on the Internet. Intenet can be also a tool to comunication. We can send email or use chat rooms to contact with person who physically is a thousand kilometres away. We can talk to our friends or strange people, who looking for new friends. But to majority of users, Internet is source of only entertaiment. Downloading games, movies, music or just surfing the celebrity websites are some of the uses people have discovered. We can also notice some disadvantages of using Internet. First disadvantage is theft of personal details. If we use the Internet, our personal information such as your name, address, credit card, bank details and other information can be accessed by culprits. Also It is possible for Internet users to become habitually addicted. People suffering from Internet addiction...
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...telephony and #2 in mobile telephony in the United States. They are currently experiencing a dramatic shift in their market presence as landlines continue to decline as mobile and broadband are taking over as their main growth markets. AT&T’s relevant market has and always will be in telecommunications. Telecommunications can be defined as connecting individuals and information through means of technology such as airwaves and wires. Since being founded in the late 1800s, their main focus has been to connect people for voice calls. However, with the invention of the internet, they have begun to focus their expansion efforts on internet communications and connectivity. The market that AT&T operates in is growing through a huge transformation. Consumers these days are relying less on hardwired “landlines” and are focusing more on a mobile presence. This has caused AT&T’s phone business to focus their growth on mobile. AT&T is experiencing a radical shift in both of these markets. Like their competitors, their landline business has been on the decline over the last 10 years. This trend will definitely continue as less and less people are signing up for landlines as they feel that there is really no point in having a phone that is tied to a house or business. Currently they are experiencing a 12% annual rate of decline in their landline business. At the same time, the mobile market is completely exploding as more and more people are signing up for mobile phones as it makes much more...
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...University of Liberal Arts Bangladesh Assignment on Social Media Marketing Course Code: MBA - 502 Course Title: Marketing Management Prepared by: Group - 05 Name of the Group Members’: Ferdowsi Ara ID: 122-051-062 Ayesha Akter ID: 121-051-025 Shagufta Momriz ID: 123-051-024 Kaosar Mahmud ID: 123-051-013 Jannaten Nigar Nayela ID: 122-051-057 18 November 2013 Table of Content Content | Page # | Introduction | 01 | Digital Marketing | 01 | Advantages and Disadvantages of Digital Marketing | 01 | Mobile Marketing – a type of digital marketing | 02 | Advantages and Disadvantages of Mobile Marketing | 02 | Digital Marketing vs. Mobile Marketing | 03 | Choosing Best Option – Digital or Mobile Marketing | 03 | Digital and Mobile Marketing in Bangladesh | 03 | Future Prospects of Digital and Mobile Marketing | 04 | Conclusion | 05 | References | 06 | Introduction Now-a-days marketing practices have been shifted from traditional media to digital media due to the remarkable rise in the field of social media. Present and prospective customers are now smarter than past, they are now become more aware, communicate and respond faster and their choices are now become more personalized. One of the major shortcomings of the traditional form of marketing is that, the marketers wouldn’t be able to know how many people saw or heard about their products or services. But with the blessings of digital media marketing they are now able to know the...
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...IT205 February 23, 2014 University of Phoenix Google, Microsoft, Apple Google, Microsoft, Apple the three internet titans that are in an epic struggle to dominate the Internet marketplace. When we compare the business models and areas of strength of Apple, Google, and Microsoft each one of these Internet titans has something in their favor. When we look at Microsoft who dominates the PC desktop with Windows all the office tools, templates, word processor, spread sheets one could run their office with all the programs offered my Microsoft. Now Microsoft is trying to break into the search advertising market by joining up with Bing and expanding its dominance beyond the PC desktop and into the new mobile platform. Search advertising is where Google dominates the Internet search. Microsoft offering Bing has grown to about fifteen percent of the search market, and the rest basically belongs to Google. Then we bring in Apple who dominates as the leader in mobile software applications. Apple has several advantages in the battle for mobile supremacy. The IMac, iPod, iPad and the iPhone have all contributed to Apples huge success which was totaled well over sixty five billion dollars in 2010. Apple already offers approximately 500,000 applications for their devices and apple takes a thirty percent cut of all app sales. Google is acting quickly to enter the battle for mobile supremacy while they still can. Apple is reliant on sales of its devices to remain profitable. So far this has...
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...ITT Tech * * Since the 1990’s cellphone technology has been sneaking itself into our lives one-text message at a time. We have not only become dependent but addicted to our text trance inducing, video playing, face booking internet device wrapped in plastic and glass. The split second our precious phone could touch social media and the internet it was over, we were hooked and there is no turning back. The cellphone has become the single most used portable computing component of our lives and the most disposable and the most intertwined. We could start our story with vendors or marketers but I will discuss some of the more main stream ideology first, i.e. what makes a smartphone a smartphone by definition. From a technological point the discussion is fairly simple really, you take a small LCD screen, battery, cellular radio, CPU and RAM plus a really cool operating system. Voilà! A cell phone. The advanced micro-technology coupled with highly consumable content and our social interactions make the Internet larger and the world smaller. A user could be texting a colleague in Christ Church who could be doing a Facebook Check-In while texting a Twitter post exposing his or her comments or thoughts to tens of thousands of internet denizens almost simultaneously. Within seconds subscribers throughout the planet are touched or notified minute by minute of goings on all over the globe. Newspapers, magazines, technical groups all “ in the cloud “ and the service...
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...Mobile Commerce Research June 22, 2013 M-commerce and its applicability in Egypt Dr. Eman Arafa Prepared by Mahmoud Sayed Hany Hassan Hussein Nemr Mahmoud Mohamed El Sayed Research Paper Title: Mobile Commerce and its applicability in Egypt 1. Abstract 2. Introduction 3. Mobile commerce features 4. Mobile commerce opportunities 5. Mobile commerce success factors 6. Mobile commerce adoption barriers and challenges 7. Mobile commerce applications 8. Future trends in mobile commerce 9. Conclusion 10. References ABSTRACT F ast−growing ability of wireless devices to handle a wealth of data content as well as voice transmission is opening the door to the creation of new products, services, markets, and revenue streams. According to research projections, mobile commerce will cross $30 billion by end of 2016 growing at 40% compound rate at U.S. only. Globally, consumers are likely to spend $119 billion by 2015 through their mobile phones, which will account for 8% of all ecommerce activity. Mobile commerce is gaining increasing acceptance. The need for mobility is a primary driving force behind mobile banking, mobile entertainment and mobile marketing, and is supported by an ever increasing convergence of computers and mobile telecommunication devices. So this paper is a descriptive study for the overall picture of mobile commerce and its features, opportunities, success factors...
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