...l2012 Business Plan. English Immersion Oasis Movie Theater Members: Lianabel Castillo Liliana Cruz Rafael Fernández Raúl de la Mota Yanet Peguero Teacher: María Alejandra Grullón November 14th 2012, Santo Domingo, Dom. Rep. Oasis Movie Theater 2 INDEX 1. EXECUTIVE SUMMARY………………………………… 5 2. BUSINESS DESCRIPTION ………………………………..7 2.1 Company Name ……………………………………….8 2.2 Company Description …………………………………8 2.3 Mission, Vision & Objectives ………………………...9 2.4 Corporative Image …………………………………..10 2.5 Critical Success Factors ……………………………..12 2.6 Legal Process …………………………………………13 2.7 S.W.O.T Analysis …………………………………….13 3. MANAGEMENT …………………………………………..14 3.1 Management team and functions ……………………..15 4. PRODUCTS AND SERVICE ……………………………..18 4.1 Service/Products Description ……………………….19 4.2 Unique Selling Propositions …………………………21 5. THE MARKET …………………………………………….22 5.1 Industry and Competitor Analysis …………………23 5.2 Surveys Results ………………………………………29 5.3 Market Analysis ……………………………………...33 5.4 Target Market ………………………………………..33 6. OPERATIONS …………………………………………….35 6.1 Location ………………………………………………36 6.2 Suppliers ……………………………………………...36 7. MARKETING STRATEGY ……………………………...38 7.1 Pricing Strategy ……………………………………...39 7.2 Sales Strategy ………………………………………..39 7.3 Distribution Channels ……………………………….40 7.4 Promotion Strategy ………………………………….40 7.5 Marketing Mix ……………………………………….42 Oasis Movie Theater 3 8. ACCOUNTING ISSUES ………………………………….43 8.1 Investment ……………………………………………44 8.2 Expenses...
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...After the lights dim in the movie theater, your sibling asks if you could pass them the snack they picked out at the gas station down the street. Then, 1 of the theater workers walks in to check on the people. The worker sees you pull something out of your bag and walks toward you. “Is that outside food, don’t do it again,” he says. Outside food should be allowed in movie theaters. Food in movie theaters is unhealthy. If you are on a diet or just can’t eat food that is not healthy, you would have to bring something from home is you want to eat during the movie. You could be allergic to ingredients that is in most of the food there and can only eat food that doesn’t contain that ingredient, but the theater says no outside food. Now you can’t enjoy your favorite snack at the movies. Why should you not be able to eat at a theater, just because you don’t like a certain kind of food?...
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...A Horror Show at the Cinamaplex Shameka L. Evans Strayer University Business Administration Capstone/ BUS499 September 3, 2012 Dr. Barry Adkin A Horror Show at the Cinemaplex Cinemaplex is a movie theater that has experienced changes due to technology advancements. The change has negatively affected the attendance at the theater. Revenues have increased but only due to the inflated prices of tickets, concessions, and advertising revenues. Some of the technological advancements that have Cinemaplex concerned are; home theater systems, quick movie to DVD releases, video on demand, and internet streamlining Perform a comprehensive analysis of the five competitive forces. Discuss what level of competition can be anticipated amongst industry rivals. Applying the five competitive forces model in this case, it can be said that the competitive landscape in the film industry is concentrated, because the top four competitors have control of the majority of the market share, hence a high concentration ratio. Since only a few competitors control the majority of the market share, there is less competition; since there is less competition in the film industry, it can be considered disciplined. In order for this to change, one of the top four competitors would have to seek a competitive advantage over the other firms. High fixed costs, which would make a competitors have to produce more services to attain lower costs of services; low switching costs, which allow a customer to...
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...Case Application #2: Not Sold Out 1. What external components might be most important for managers in movie theater chains to know about? Why? There are 2 most important external components for manager in movie theater chains to know about. First factor is Economic – the consequences of the economic downturn was decrease in ticket sales that deducted an amount of earnings. Second factor is Technology/Sociocultural - as the world continues to develop year by year it has changed people’s preference in the way of media entertainment. As the economic is changing people’s lifestyle is changing too. That is another reason of decline of revenue of movie theater chains. 2. According to the case, what external trends do managers at the movie theater chains have to deal with? Today people prefer to watch at home on flat-screen, surround-sound and high-definition home theater system. Thus, customers do not need to spend time for going to cinema and looking for place where to watch a movie. As well young generation loves use mobile devices, which you can easily use everywhere. 3. How do you think these trends might constrain decisions made by managers at the movie theater chains? Managers at the movie theater chains should do - is to try to make kind of discount of price of tickets (like specials days for students or happy hours for kids/family) make a special/VIP rooms with more comfortable seats and less people inside. Exclude too many advertising and use online...
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...consortium. In July at the Multiplex non-frequent patron Tommy, went to see a movie at the Royal Multiplex. The theater’s kiosk and ticket stated that the move began at 1pm. He rushed to the theater and purchased items at the concession stand. After taking his seat anxious for the movie to start, the lights dimmed and he had to sit through 20 minutes worth of previews before the movie began. Upon viewing the movie for a little over 30 minutes, he left the theater and asked for a refund from the manager. The manager informed Tommy that there was a no refund policy. Tommy left the theater and filed a class action suit against Royal Multiplex for fraudulent misrepresentation regarding the starting time of the movie. LEGAL The issue of a legal case against Royal Multiplex whether not starting the actual movie at the time stated constitutes fraudulent misrepresentation. Misrepresentation is an assertion that is not in accordance with the truth. There are two types of Misrepresentation, innocent and fraudulent. Innocent misrepresentation requires a number of factors that must be proven, including an untrue assertion of fact, if the assertions relate to material fact, if there was actual reliance, and if the reliance was justifiable. On Tommy’s side the assertion of fact was the ticket stub and kiosk sign which stated that the movie started at 1pm was in essence a contract between the Royal Multiplex Theater and him. He would assert that a reasonable person who bought a ticket would...
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...locating the theaters in prestigious venues for 10 years. IMAX changed its strategies to push the company to achieve faster growth and higher margins. First, IMAX expanding their reach by going beyond its cloistered museum environments into multiplexes or converting existing multiplexes’ screens to IMAX format. Second, IMAX ensures its growth by launching Hollywood films in IMAX format, or even release simultaneously in traditional theaters and IMAX format. By using the two-pronged strategy, IMAX expands the core audience from children and families to frequent moviegoers and young people. And people are willing to pay extra $3 to $5 for IMAX movie. Can IMAX thrive as a niche player or should it look to get acquired? IMAX’s unique feature of providing large format film and its technology capability in providing 3D movies over the past 20 years had created the sustainable competitive advantage of IMAX in the movie market nowadays. Both external market situation and internal company competencies are beneficial to IMAX grow from a niche player to a market leader. The most influential external factors is the development of new technologies makes home theater become more affordable, for example, high-definition DVD recording, blue-ray disc, big screen 3D TVs, home theater projection and sound system. But it only created a bigger threat to the tradition multiplexes theaters while posted a competitive advantage to IMAX. More and more people will shift to IMAX theaters when they...
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...at the Cinemaplex Cinemaplex is a movie theater that has experienced changes due to technology advancements. The change has negatively affected the the attendance at the theater. Revenues have increased but only due to the inflated prices of tickets, concessions, and advertising revenues. Some of the technological advancements that have Cinemaplex concerned are; home theater systems, quick movie to DVD releases, video on demand, and internet streamlining. Perform a comprehensive analysis of the five competitive forces, Discuss what level of competition can be anticipated amongst industry rivals. Threat of New Entrants The threat of new entrants is low. The cost of entering the box office industry is substantial. More theaters have seen a decrease of almost 15.5% from 2000 – 2007. Also, the number of movie goers has significantly decreased, as well as a decline in the number of hours annually spent at a movie theater – 12. Bargaining Power of Suppliers The bargaining power of suppliers is high. A movie theater must use the distributor to get movie releases from the studios. Substitute suppliers are not available. It is critical to the exhibitor receive the goods of the supplier. Without the movies there would be no movie patrons, no concession or advertising sales. Bargaining Power of Buyers The bargaining power of buyers is mixed. Movie theaters do not have 50% off or buy one get one free sales. If fewer movie tickets are sold, consumers cannot drive...
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...MGMT 304 8/30/2015 Movie Managers The million dollar question is what will get customers into movie theaters? Unfortunately there is no one or simple answer. The answer lays in a combination of many variables that often can be difficult to achieve or change. Many influencing factors go into making a movie theater chain that of a success. It is imperative as a movie theater manager to take into consideration all factors of management and marketing in order to get an answer to the question everyone wants to know. When considering major business chains, such as that of a movie theater, many external environment factors play a key role in determining the success of a chain. It is imperative to consider aspects including demographic, geographic, income, and more in order to determine the organizations success and performance. The ability to know how many people live within proximity to a movie theater location, ages of people within that radius, average income of the areas’ population are wise to take into consideration for the movie theater chain to thrive. Also, it would be of value to know how many other theater chains are within the geographical area. Incorporating specials, such as free popcorn on a specific night and discounted rates for children and seniors are strategies to set your movie chain apart from others and make your company more appealing. The world we live in today is largely based on what is trending. Movie managers are no exception of people...
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...Case Study Movie Exhibition Industry - Research Papers - Kimsaline 10/9/12 2:01 AM Case Study Movie Exhibition Industry Strategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. Overview: Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up, ticket sales will continue to decline if the current business strategy continues to be followed. Concession sales and ticket sales are the two biggest sources of revenue for a movie theater. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie. With the advancements in home entertainment systems consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Theaters have implemented digital content and 3D but it’s not enough to keep up with the competition of technology. My analysis will give you information on the threat of competition from substitutes and the change in buyer behavior and demographics. I will use the five-forces model of competition and a SWOT analysis along with other sources of analysis. The information...
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...Have you ever wanted to go to a movie that you really, really wanted to see, but you didn’t have anyone to drive you all the way to Fargo? That happens to me a lot, and I don’t like being in that situation at all. If Kindred got a movie theater, it would be a lot easier to convince people to drive you to a movie because it’s not as far as Fargo. It would also supply high school students with jobs all year round, provide a great place for friends to hang out and have fun together, and then people in the Kindred area wouldn’t have to drive all the way to Fargo, just to see a movie that won’t even last that long. Kindred should build a movie theater. High school students usually want to get a job. But what if they don’t have many job options...
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...I was ready to see the new Pixar movie. I had everything I had chips,popcorn,soda,Ice cream. I was about to take a sip from my soda when i smelled… KFC! The person behind me was eating some chicken covered with barbecue sauce.. I couldn’t keep the smell away. Everyone around him beamed at him and started complaining , Great, now I can't enjoy the movie. Sneaking Food in the movie theaters is a big problem in the United states. Many people think that snacks sold at movie theaters are too expensive, but it's against the rules to bring your own. This is one way movie theaters lose money. The movie industry has provided snacks for a very long time. But a couple of years ago. People have decided to bring their own food because of outrageous...
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...on us by daily life. Two of the most popular places nowadays for entertainment are theaters and cinemas. These two places can be similar in some ways but they can also offer very different experiences for the audience. Watching a live theater performance and watching a movie in the cinema are practically the same since a movie and a play are both forms of arts. They both are just artistic forms of entertainment that are based on literary works like books with a great variety of genres such as novels, fiction, thrillers, autography or even comic books. Since both movies and plays are based on literary work, they will have plots that are also based on that work but the great thing is that they provides a shorter version of it for the audiences and viewers. Therefore, attending a live theater performance or going to the movies are perfect for the ones who are short of time or just too lazy to read through the whole book. However, the shorter version in movies and plays might sometimes disappoint viewers because they might not contain enough details from the author’s original work or the actors/actresses just can’t convey the characteristics of the characters they play. Ignoring all the above, attending a live theater performance or going to the movies can both give you enjoyable times The most notable difference between the two is the experience the audiences or viewers get. A live theater performance can offer you a much more satisfying and enjoyable time since the audiences...
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...Comprehensive Exam Case Study Fall Semester: 2012 / 2013 The Movie Industry in 2008 (Case A & B) MBA Student: Waseem Hasan Ismail Submit to: TAGSB Administration 27 February 2013 Table of Contents Introduction 3 The Movie Industry in 2008 (Case A) 4 PESTEL Analysis – External Environmental 4 Porter’s five Analysis 4 Profitability Model for movie theaters 4 Key strategic issues facing movie theaters 4 Strategic actions that exhibitions might consider 4 The Movie Industry in 2008 (Case B) 4 Outlook for the movie industry improved by 2011 4 Strategic actions might exhibitors take in 2011 and beyond to improve their situation 4 References 4 Introduction The movie industry had benefited from the technology development such as the digital camera and digital screens in the sense of suspense and excitement. However, this technology had become a big challenge to the management in the motion picture industry value chain. This technology encourages the moviegoers to experience watching a movie at house with the same picture’s quality resolution and the sound’s effects as the theaters providing for audiences. The management dilemma is at maximizing their revenue and profit which falls into two difficult components; the uncontrollable and unpredicted revenue and limited profit. Because of the ticket price exposed to competition and each chain is serving different geographic market, thus the ticket price can’t be increased more. Also, the revenue streams...
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...EdgeMark New Services and Marketing Marketing C212 February 2nd, 2015 EdgeMark New Services and Marketing EdgeMark Cinemas are a chain of movie theaters located in 37 states with 475 theaters in those states covering the west coast, east coast, and Midwest. EdgeMark’s profits, like other cinemas, have been in a small but constant decline over the last 12 years. Industry Wide Average of 2.05% ticket sales decline per year for the last 12 years also, when adjusted for inflation, revenue has dropped an average of 1% a year for the past 12 years (Domestic Movie Theatrical Market Summary, 2015). The chain is currently looking to increase ticket sales, loyal customers, and profits by adding additional products and services. New Services Marketing executives for EdgeMark have proposed two new services, which are premium memberships and special viewings. These services are aimed at increasing patronage by loyal customers, and enticing new customers to become loyal patrons. Both services will be easy to setup and operate and will add to profitability for years to come. These new services are both feasible and will enhance the cinemas profitability in the following ways: ▪ Little cost to initiate and operate ▪ Added profit from membership fees and additional ticket sales ▪ Added profit from additional food and beverage sales ▪ Increased patronage by loyal customers ▪ Increased numbers of new loyal customers ...
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...SWOT Analysis: Internal Factors: The Strengths of AMC theaters is that its management consist of experienced managers and personal who watch over the day to day operations of the business but are also capable of making insightful decisions. AMC Theaters also has various megaplexes which are theaters with more than 8 screens and this is an advantage over other competitors. AMC holds the most screens in the world with a megaplex in Ontario, California with 30 screens. This increases AMC's efficiency as it allows them to accommodate more consumers at once, this way the consumer isn't left waiting for a room to free up and is more likely to visit again. In addition to having megaplexes AMC theaters also provide various comfort features such as cup holder armrests, love seats and stadium seating. AMC has a worldwide presence as it has theaters and headquarters located in the United States, Europe and Russia allowing AMC to show movies catered to specific demographics. AMC also possesses great financial resources as it has an annual net income of 135 million dollars and a annual revenues of over 2 billion dollars. Lastly one of the biggest strengths of AMC theaters it its customer loyalty. Weaknesses: One of the weaknesses of AMC Theaters is that it is situated in a highly competitive market in which there is high turnover, finding and keeping experienced managers and personal becomes a challenge. Also most of its competitors do not have as many screens as AMC and this...
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