..................................................... 3 3. SWOT Analysis..................................................................................................................................... 4 3. 1. Strengths ..................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ........................................................... 6 Weakness 2 – Overall revenue and profit is decreasing in their print distribution ............................ 6 Weakness 3 – Majority of USA Today’s circulation is confined in the United States .......................... 6 3.3. Opportunities ............................................................................................................................... 7 leading...
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...ROLE OFADVERTISING IN MODERN MARKETING The History of Advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century. Advrtising history runs parllel to the history of mankind. Prior to the invention of printing press (1450A.D.) there were town criers who sold their goods through shouting.Advrtising is diffuclt to define its multi-dimensional .It is a powerful marketing tool it is a field of employement and a profession. The American Marketing Assoction (AMA) defines Advertising as any paid form of non-personal presentation of ideas or goods and services by an identified sponser. Advertising according to the above definition ,is a paid communation .Advertising is for wide range for product and services. Each advertising is sponserd byan identified party or an advertiser. Advertising received a boost after the indudtrial revolution in England. Printing press invention also give a boost to advertising. Advertising messages started as hand bills (1477). The first Indian agency was set up in 1905 in Girgaon, Mumbai .It was Dattaram and company .Indian advertisng completed its 110 years in 2015. Over these years, Indians advertising has had many change faces. CONTRIBUTION TO ECONOMIC GROWTH Advertising contributes to economic growth b7 helping to expand the market, particularly for new products, and by helping to develop new market segments...
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...The U.S. newspaper industry is undergoing the rapid decline due to the economic downturn and the competition from other media, especially from Internet. This paper is going to provide the overview of the current environment of the United States newspaper industry and how newspaper transit from old business model to the new one in the competitive digital era. Here I am going to focus on addressing some of potential opportunities and threats of the United States newspaper industry. Industry Opportunities: There are some potential opportunities for newspaper companies if they have the ability to quickly adapt to the new technological changes. One of the major opportunities is the increasing availability of alternative news and information via devices like E-readers and tablet computers such as the iPad. Another opportunity is the rise on the web for the newspaper industry. Google's Chief Economist Hal Varian said he has been studying the data on circulation and adverting revenue from the Newspaper Association of American and he came to the conclusion that “Digital distribution will be a boon to newspaper publishers if they can also radically redefined their product and means of reaching consumers.” (David 2010) Thus, in this section, I am going to explain how alternative news sources and the rise on the web can help to benefit newspaper industry as a whole. Alternative News Sources: iPad and E-readers New devices like Amazon Kindle and Apple’s iPad can provide a new source...
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...------------------------------------------------- An Analysis of the “Newspaper Publishing” Industry Table of Contents Executive Summary 2 Industry Overview 2 Newspaper publishing in India: Industry Scenario 2 Forecast of future growth 3 Industry Boundary for Newspaper Publishing houses 3 5-Forces Analysis 3 Threat of New Entry 3 Threat of Substitutes 4 Bargaining Power of Suppliers 4 Bargaining Power of Buyers 4 Rivalry among existing competitors 5 Government’s Role 5 Threat from Complements 5 Changing Industry dynamics 6 Global dynamics 6 Local dynamics 6 From traditional to integrated news room model 9 Partnership Ventures 9 Capacity Sharing Model 9 Key Action Points for the Newspaper Industry 10 Conclusion 11 Executive Summary The newspaper industry in India is highly fragmented amongst the Hindi Dailies, English Dailies and several vernacular Dailies. The market size of the entire industry stands at INR263 billion. Whereas with the growth of the digital media and strong presence of big search engines like Google; the print newspaper industry is struggling all over the world. But interestingly, Indian print newspaper industry is growing with the digital counterpart with hand in hand. On one hand Digital media is increasing its hold in tier I and II cities and also amongst young readers but on the other hand print media is reaching out to small villages and remote areas due to stronger and efficient distribution...
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...is the knowledge from a book. We can read a variety of information through newspapers, Internet or books. Nevertheless, don't believe every word in readings no matter where it is from. As everyone knows that the objective of newspaper is to deliver accurate information to public in a faster way. Nonetheless, the intense competition among newspaper industry leads to the appearance of inaccurate information. In order to improve sale performance, many reporters exaggerate the facts and neglect the truth. For example, a singer in China got cancer and many newspapers reported she is dead, but the next day her agent clarified that she went into a coma and not dead. The reporters distorted the fact to catch readers’ eyes for their own profits. Thus, newspaper does not always report accurate news. In terms of Internet, it...
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...Effects of Mass Media Paper The major developments in the evolution of mass media during the last century included, internet, cell phones, books, radio, movies and magazines. |In the early 1900’s newspaper and magazine were the main sources of mass media. In the 1940's, the radio supplied a new source to reach the masses. Newspapers were still in demand and still used often. In the 1950s, television became a main source of resources for the mass media. The television was a combination of the radio and the newspaper and people embellished it. In 1962, the launch of a satellite gave access to worldwide news. Media messages are created for specific purposes. Commercial radio stations divide people by age, gender and sometimes race. Demographic is used to sell products to people. On the internet, you can make a website for free. You can share pictures, talk about your favorite things and even discuss all sorts of events. Textbooks are important resources, but they are still products sold by publishing companies to make a profit. We are able to connect with people all over the world just by phone or internet. Through the twenty-first century, the power of the media has shifted away from newspapers and radio to television. More recently, devices such as, laptops, Ipads, and smartphones allow people to view magazine articles, radio programs, songs, TV shows, and movies, from almost anywhere they want. The average person is exposed to over 3000 messages each day. All media messages...
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...The Dying Newspaper Assignment 1: Newspaper Assessment Lois Reed Professor Will Moses MKT100 – Principles of Marketing November 6, 2012 The Dying Newspaper Abstract The newspaper (print) has been a part of American households for decades. The subject matter to be discussed: the exchange of news information in the networked future, the impact of the transition to digital journalism and the decline of the local newspaper. The information will show the drop in print viewership due to news being more readily available through social media and other Internet options. The Dying Newspaper Introduction The purpose of this product assessment is to investigate obsolesces of the print newspaper which has been on a steady decline in the market today. First, we will describe the newspaper within the context of demographic, consumer popularity, economic and technology, ethnic market and social awareness. The research will gather recommendation of appeal for consumer’s response to the declining of the print newspaper industry, while addressing the alternative market place to revitalize the newspaper standards in other countries. Finally, the study will bring about awareness to segmentation and positioning ideals for the new signature of newspaper in the new countries. The newspaper was a global source for current news events on print intended for household viewers. According to a Census Bureau report, within 10 years the primary declination of readership will be amongst...
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...STI College – Tacloban Tacloban City A Project Proposal entitled COMPUTERIZED MANAGEMENT AND MONITORING SYSTEM FOR MONTEJO NEWSPAPER SUPPLY AND MAGAZINE DISTRIBUTOR In Partial Fulfillment Of the Requirements for the Degree of Bachelor of Science in Computer Science By: Artates, Lynse L. Pagatpat, Bonn Martin S. Piamonte, Joie Ara Mari C. Tupaz, Sieg Wilfred A. Mr. Michael Ellis Thesis Adviser October 2012 1.1. Introduction The used of manual processes in business has decline since the rise of computerized and automated systems. And in fact, nowadays, the use of computer-based business system has become prevalent all throughout the developed and developing countries around the world due to the increased productivity and efficiency of data processing. In the case of Montejo Newspaper Supply and Magazine Distribution they are currently using the manual sales and inventory system wherein computing for these are done manually. But in dealing with these transactions, accuracy, reliability and speed of human skills in performing these transactions are limited because clerical errors are often inevitable. Because of these, they accepted our proposed system. With the Montejo Newspaper Supply and Magazine Distributor, the tracking of sales, controlling of inventory, recording of products, calculating of numerical data and searching, sorting and filtering of item will translated into an automated process which considers speed accuracy, orderliness and maintainability...
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...not able to use their full voting rights for some of the big decisions in the company. In addition, the company managed to put in place the right leadership, however, some leaders created certain difficulties. For example, when the company needed the most its Senior Vice President, Vivian Schiller, she announced that she was leaving her post for a better position in another firm. II. Situation Analysis A. General Environmental Analysis 1. The Economic Segment. The New York Times is the most valuable asset of the New York Times Company, which derives the majority of its revenue from advertising. When the economy is depressed, as it has been since 2008, the level of advertising declines, which decreases revenue and subsequently profit. Also, debt-to-equity ratio increased to 0.85, which means that The New York Times Company has been aggressive in financing its growth with debt. 2. The Technological Segment. Nowadays, in order to...
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...president and the project consisted of only one webpage; NYTimes.com. Mr. Niesenholtz reported to both the general manager and the editor of the newspaper. Later, Bernie Gwertzman was assigned to direct the editorial operations of NYTimes.com. At this time there was a need for an own newsroom for the digital version of the newspaper. In 1999, a new operating division, Times Company Digital, was created, which reported directly to corporate management. The new division included NYTimes.com, Boston.com, NYToday.com, GolfDigest.com, WineToday.com, and Abuzz. The new division had a very decentralized structure and different organizational structures but still with similar roles as a common newspaper. The different websites were combined in the new organization to be able to learn from eachother. However, in 2000, the organizational structure changed and “product” managers were nominated as well as functional heads. A lot of effort was then put into creating a culture of team-work and openness, and the NYTD moved into a new building. This separated unit, first organizationally and then physically, led to tensions between the original Company and the new division. The new culture and employees hired from outside the Company created a very competitive internal environment. Strategy: The main strategy of NYTD is to convert printed newspapers into website content that would be displayed over the internet. The NYTD aimed to find new and creative ways to utilize the full potential of...
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...bad news about newspapers for years. To see and read these accounts is to encounter an industry that seems on the verge of crisis, and possibly on the edge of the abyss. In many U.S. markets, the dominant paper is a fading enterprise. In the long run, no newspaper is safe from electronic technologies. A crisis of confidence is combined with a technological revolution and structural economic change to create what can only be described as the perfect storm and as younger readers turn toward free tabloids and electronic media to get news. To be certain, all is not as well as it once was at the Miami Herald. Circulation, which has been on the downward spiral for two decades, has lately shown signs of free fall. Young readers are scarce, newsroom budgets are tight, and the competition remains unrelenting. Newspapers have wounded themselves with a series of credibility shredding scandals and screw ups. The Internet, with its vastness, its vibrancy and its immediacy, does seem poised to blow away the snoozy old newspaper. Introduction The U.S. newspaper industry is suffering through what could be its worst financial crisis since the Great Depression. Advertising revenues have plummeted due in part to the severe economic Down turn, while readership habits have changed as consumers turn to the Internet for free news and information. Newspaper publishers in 2012 have seen some improvement in financial conditions, with many reporting higher profits, but the industry...
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...................................................................... 10 Conclusion ............................................................................................................... 12 References ............................................................................................................... 13 1 Executive Summary The objective of this paper is to offer an in-depth analysis the economic situation of the newspaper publishing industry in Australia within the microeconomic scope. The paper analyses transformations of the industry brought by digitisation and the fast paced technology development. It discusses how digitisation and technology affects the demand and supply of printed newspapers. It also looks at the elasticity and efficiency and equity of newspaper in the current market. This paper is divided into four section. Following an introduction (Section 1.0), then Section 2 .0 introduces the economic concept which will be used through the paper. Section 3.0 analyses the economic state of the newspaper publishing industry using...
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...The Effect of Technology Change on Newspaper Industry From carved stone tablets in Ancient Rome to weightless electronic delivery, newspapers industry has undergone dramatic changes over the course of history. This essay aims to examine how technology progress has overturned the structure of the industry in terms of changes in the entry cost, the degree of market concentration and the degree of product differentiation from the late 19th century to the present. The first real advance in printing technology was the creation of the linotype machine in 1886, which automated the process of arranging characters into lines of type. By the 1970s, though, phototypesetters, which contributed to a lower fixed cost, began to push the linotype machine into obsolescence. By automating the production of the newspaper, the number of papers available to the public greatly increased, while making it affordable for people to purchase one. These developments led to a boom in the newspaper industry where several different newspapers started to appear in major cities. The advent of the computer age and digital technology has significantly altered the printmaking process. Prepress, which covers all the steps prior to running the press, can now be done on personal computers, significantly reduced costs of printing error leading to lower marginal costs. Since the 1990s The Internet has been increasingly replacing newspapers and magazines as the primary source of news and information...
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...history from 16th to 20th centuries will indicate that the transition from feudalism to modern society has been slow and incomplete despite the occasional turbulence, turmoil, wars, social reforms, and intellectual ferment. It was during the mid-19th century (First War of Independence) and the 20th century freedom movement that the Indian newspapers played a powerful and prominent role in questioning the forces of authority, social prejudices and the suppression of personal liberty. During the late 19th and early 20th century, attempts to propagate the ideas of liberty, equality, fraternity, and freedom were made by political and social leaders. The journals started by them played a historical role in questioning old ideas and practices like casteism, communalism, superstitions, educational backwardness and women’s oppression. Modern rational and scientific ideas, secularism, tolerance, and economic empowerment of the people were propagated in the writings of national leaders. The newspapers, particularly, served in conscientizing literate and educated people about the need for social reforms and political independence. Until 1950, the newspapers no doubt, served in inspiring people of the country towards a change in their thinking about social transformation, economic empowerment and the establishment of a strong foundation for democracy. But in recent decades, a decline in the functioning of the press/media has set in. This paper attempts to present a glimpse of events through...
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...products. A major goal of strategic planning is the ability to anticipate changes in the economy, social, political, governmental arena and to be prepared to deal with the changes. The goal of this report is to identify ways and means to explain the current state of newspaper publishing and where it is headed over the next decade. To provide a strategic vision to assist the Chronicle Gazette in implementing strategies that will allow the newspaper to survive in today’s economy. I will highlight what challenges other newspapers in the industry are facing, external and internal assessments to understand why circulations and revenues are declining. I will also identify strengths and weaknesses of the Gazette and try to provide the publisher with suggestions on how to remain competitive in the newspaper industry. Current State of the Newspaper Industry Over the last year the newspaper industry have decline in sales and some newspapers have ceased publication. The United States has seen many publishing companies either close the doors or downsize to survive. Some of the Companies affected are Denver’s Rocky Mountain News, the Halifax Daily News, and the Baltimore Examiner, among others. While some newspapers have ceased to print their publications and have transition to...
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