She talks about control and frequently mention her struggle to maintain control over Clocky's manufacturing in her own personal vision .
Moreover the case talks about quality , where Nanda faces a dilemma of either having better quality but more expensive , or cheaper product however at the expense of quality in order to meet her budget.
Also Nanda talks about the future, she visions Clocky as brand that will support her future business and not to be just a short term profit.
Which leads to the fad label problem where Nanda fears that Clocky's "look" ( which was intended to show Clocky as a warm and friendly in the eyes of the consumer ) will support the image of Clocky in being just another strange product that will fad after a while.
Our recommendation for Clocky's marketing launch plan are these key components :
Product: Nanda visions her product as a solid platform for her future innovations, in other words she wants Clocky to be a strong solid brand in the market ; she cited how iRobot used the success of its first innovation " Roomba " , that successfully avoid the fade label problem , to manage the rest of its innovative products .
Moreover we found characteristics that are in favor of Nanda's product such as efficiency ( to turn off the alarm you have to get out of bed and catch it ) its technologically advanced ( the technology used to create Clocky allows it to maneuver freely in the room and not get stuck by any obstacles ) also its warm and friendly appearance ( it can be viewed as a pet just like the case of iRobot's Roomba )
However , due to some bad reviews, which are indicated in the case , we recommend that Nanda change the " eccentric and funny looking " design of Clocky so that it appeals for a wider range of consumers;
Retail Channels & Distribution : Nanda's goal is to make Clocky available to consumers as soon as possible and to be