...The Lanyard The other day as I was ricocheting slowly Off the pale blue walls of this room, Bouncing from typewriter to piano, From bookshelf to an envelope lying on the floor, I found myself in the L section of the dictionary Where my eyes fell upon the word lanyard. No cookie nibbled by a French novelist Could send one more suddenly into the past- A past where I sat at a workbench at a camp By a deep Adirondack lake Learning how to braid thin plastic strips Into a lanyard, a gift for my mother. I had never seen anyone use a lanyard Or wear one, if that’s what you did with them, But that did not keep me from crossing Strand over strand again and again Until I made a boxy Red and white lanyard for my mother. She gave me life And I gave her a lanyard. She nursed me in many a sickroom, Lifted teaspoons of medicine to my lips, Set cold face – cloths on my forehead, And then led me into the airy light. She taught me to walk and swim, And I, in turn, presented her with a lanyard. Here are thousands of meals, she said, And here is clothing and a good education. And here is your lanyard, I replied, Which I made with a little help from a counselor. Here is a breathing body and a beating heart, Strong legs, bones and teeth, And two clear eyes to read the world, she whispered, And here, I wish to say to her now, Is a smaller gift- not the archaic truth that you can never repay you mother, but the rueful admission that when she took ...
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...On Pale Green Walls Growing up in a safe home with sweet and supportive parents is vital for your life as an adult. On Pale Green Walls is a short store written by Clare Wigfall and it explores some important aspects of growing up. It explores the curiosity of a child and the relationship between adult and child. For example the importance of a good relationship between your parents, and the misunderstandings and disappointments if you do not. The main character in this short story, Violet, is forced to realise this at a very early age. The story starts in media res, at Christmas day. It is about a mute girl called Violet who lives in a very religious home with her parents. She begins to see Virgin Mary everywhere and gets jealous at the baby Virgin Mary holds. ‘’I stared at the baby’s face and hated it as I’d never hated anything before. She was looking down on it, smiling at its bald head. And I could tell how she loved it’’ There is an episode in the start of the story where she sees Virgin Mary and the baby in her father’s newspaper. Violet gets so angry that she tears the eyes out of the baby, and paints blood out of the baby’s mouth. Her parents becomes afraid, and her mother takes Violet to see a priest. It ends with Violet eating the piece of newspaper. The story is told by a first person narrator in a past tense. The short story is told as a retro perspective, as the narrator looks back on a very important moment in her life. The main character in the story...
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...On Pale Green Walls Clare Wigfall wrote the short story “On Pale Green Walls” in 1997. It is about the conflicts and misunderstandings between children and adults, in the upbringing. It is about how children’s curiosity can be misunderstood and lead to frustration in adults. In this case Violet’s strive for love, attention and understanding. The adults misunderstand her signals, which leads to this enormous frustration and uncomprehending for Violet. Furthermore, a major theme is religion, in this case, Christianity, and its impact on our society. The first person narrator and the main character Violet, is a very honest little girl. She doesn’t say a lot, but she is very aware of the environment around her. She is curious and she is always trying to get attention and love from adults, especially her parents. It is natural, little children, like her, are trying to get attention and love. This is the main reason for the excitement in the church, where Violet notices a picture of a beautiful woman in a blue dress in the church. Afterwards, Violet deeply admires the woman. She doesn’t know that the woman is the Virgin Mary - the holy mother of Jesus. When Violet sees the picture of Mary holding Jesus on the front-page of the newspaper she gets jealous, just like other kids, who are unable to share their mother with some other kid. “I stared at the baby’s face and hated it as I’d never hated anything before. She was looking down on it, smiling at its bald head, and I...
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...Project International Marketing Submitted by: M2 Group 2 173 Varun Raj 047 Devdutt Bhatt 165 Swati Rakesh Choudhary 114 Poulomi Chatterjee 042 Barkha Dubey 170 Twinkle Wadhwa 028 Anupam Narayan Sharma Celebrating over 150 Years of Brewing Excellence! UBL has an association with brewing dating back over nine decades, starting with 5 breweries in South India in 1915. The popularity of their beers soon spread and within a short time, bullock carts carrying huge 'hogsheads' of Kingfisher became a familiar sight in Madras, the Nilgiris and Bangalore, the headquarters of United Breweries Ltd. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history of Beer in India... From bullock cart-loaded barrels or 'hogheads' of frothing ale, the beer business has gone on to become the undisputed 'king' in the Indian beer market. UBL today boasts an impressive spread of own and contract manufacturing facilities throughout the country. Here, innovative, creative and aggressive marketing is complemented by a strong distribution network. A management focused on building brand equity on one hand and exploiting it to the hilt on the other. Kingfisher, the flagship brand of United Breweries and the best-selling Indian Lager worldwide, is now available in over 55 countries and is exported from the UK to 19 Continental European Markets and Canada and from...
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...ON PALE GREEN WALLS . The short story “On Pale Green Walls” is written by Clara Wigfall in 1997. The short story is about Violet and her parents who doesn’t get along, they do not understand each other and their needs. Violet struggle for getting some love and attention from her parent, but her parent do not understand her signals. Religion is one the main themes of this short story, Violets parents is true Christian, and believe in their priest’s advice. The main character in the short story is Violet, she is a very honest and quiet little girl, but she knows what’s going on around her. Violet loves, like every other child, when she gets attention from adults and especially their parents. She is very curious about everything, there is going on. An example is when Violet and her family are in the church, and Violet suddenly notices a very beautiful woman on the wall. She gets all Violets attention. Afterwards Violet starts to admire this woman, and everywhere she goes, this beautiful woman is too. Violet doesn’t know that it is the Virgin Mary, she saw. One day the Virgin Mary also is on the front page of her father’s newspaper, yet with a little baby boy in her arms. When Violet sees that, she gets so angry and jealous. I think she feels in some way that this woman was her “mother”, it was Violet she should love and not that baby boy, who is Jesus, she feels Jesus takes...
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...Essay about: On Pale Green Walls - Mikkel Vinther ”On Pale Green Walls” is a short story written by Clare Wigfall in 1997. The main theme of the short story is the relationship between children and their parents about upbringing and education. The author wants to show how children’s curiosity and wondering can be misunderstood by the adults and leads to frustration but also, how children, in this case Violet, have a desperate need for attention, understanding and love. Another theme is Christianity and religion. The short story sets medias res on a cold day where a little girl, the main character, “pretends to be smoking, clamping imaginary cigarettes between her lips before exhaling with a billowy mist of breath”(Line 3). The girl and her family are on their way to church to celebrate Christmas. The girl, Violet, is little and curious. Even though she’s mute she is still interested and aware of the environment. She has a really lively imagination and when she walks in to the church her eyes catches a painting of a woman dressed in blue. The painting is surrounded by lots of candles, and is placed “higher than the rest of us”(line 28). At this time, she’s not aware that she’s looking at Virgin Mary – the holy mother of Jesus. She loves her. The relation and connection she feels talks to her in a way she does not know. This scene brings us to the whole conflict of the text and a big change in Violets life and mind. Because then, on a Sunday, she is drawing an imaginary painting...
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...Remember that one serving of alcohol equals 12 oz. beer; 1.5 oz. (1 standard bar shot) distilled spirits; and 5 oz. table wine. Here is a list of calorie counts for various alcoholic beverages. Note that the greater the alcohol content of the liquor, the more calories per ounce. These calorie counts are approximate and may vary depending on ingredients and portions. Alcoholic Beverage Serving Size (ounces) Calories Beer 12 oz. 150-200 Light Beer 12 oz. 95-136 Wine (white/red) 5 oz. 90-120 Wine Spritzer 5 oz. 100 Distilled spirits (scotch, Vodka, bourbon, gin, rum, etc) 1.5 oz. 85-115 Piña Colada 6 oz. 378 Margarita 8 oz. 280 Mojito 8oz. 214 Cosmopolitan 4 oz. 200 Martini 2.5 oz. 160 Bloody Mary 5 oz. 120 Champagne 5 oz. 106-120 Coffee Liqueur 3 oz. 348 Gin and Tonic 7 oz. 200 Long Island Iced Tea 8 oz. 780 Vodka and Tonic 8 oz. 200 Rum and Coke 8 oz. 185 Rum and Diet Coke 8 oz. 100 Mai Tai 6 oz. 350 White Russian 5 oz. 425 Mimosa 4 oz. 75 Screwdriver 8 oz. 190 Eggnog with Rum 8 oz. 370 Chocolate Martini 6 oz. 438 Standard drinks guide Full Strength Beer 285ml Full Strength Beer 4.8% Alc./Vol 1.1 standard drinks...
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...On pale green walls The short story, ”On pale green walls” is written by Clare Wigfall and published in 1997. The story is about a mute girl named Violet, who lives in a religious family. One day she notices Virgin Mary, as a statue in the church, a beautiful woman in a blue dress and white shawl over her head, and she strongly catches Violet’s attention. Violet begins noticing her in many different places and immediately feels very connected to this woman. As Violet is just a little child she has no idea, who Virgin Mary is and her relations to Jesus and God. One-Day Violet notices her on the front page of the newspaper that her father is reading, only this time she is holding a baby in her arms. She gets very jealous and mad to see the love and affection Virgin Mary seem to feel for this baby, and Violet reacts by perforating the baby’s eyes and drawing red out of its mouth to look like blood stains. When her parents see this they get very angry and concerned to see their daughter’s, almost sadistic, behavior. The misunderstanding leads us to the main themes in this short story, which is the lack of communication between a little child and adults. Violet’s mother can’t see why she would want to hurt the baby, who in this case, is actually Jesus. We are not told the age of Violet, but implicit we can tell that she is very young. An example is when she gets frightened by an old man and hides between her mother’s legs. In this sentence; “Frightened by his wrinkles, I shrank...
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.../ written by Jens Jeppesen Pale green walls is a short story by Clara Wigfall from 1997. The short story is about the relationship between a child and it´s parents and about upbringing. In this short story, the parents are having problems with understanding Violets view of an Image in a newspaper which leads to big frustrations from both of her parents. The story is also very focused around Christianity. This essay will dig deeper into the story and try to analyze Violet describing how she sees the environment. The main theme in the short story is upbringing. The short story clearly shows the need of love, attention, and understanding from parents to its children. In this case Violet Is dealing with the need of love from Virgin Mary. She is struggling with jealousy in Mary loving another child, and her struggles becomes a frustration for her parents. The priests describes her signs of jealousy as “Very worrying” and none of them really realizes that she’s only just a child and how should she understand what Christianity is about in such an young age. It really shows how important it is not to worry too much when trying to understand your child and instead show her all of the love she in this case defiantly is searching for. All of this really comes down to upbringing and how sometimes you need to let kids be kids. Violet in a very young girl and are going through a state of her childhood where she tries to understand a lot of things. She is mute which affect her relationship...
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...On Pale Green Walls English Essay Every action we do often has a deeper meaning. If we hit someone, it is most likely because we are mad at them. If we kiss someone, it is maybe an act of love, or just physical attraction. When children do something, it is noticed very by the world around, because it might say something about the development of their personality and who they will grow up to be. They act on their feelings, emotions and thoughts. On Pale Green Walls is a short story written by Clare Wigfall in 2007. The short story takes place around christmas time in an unknown city, where a little girl named violet lives with her family. I believe the main themes in this short story to be: love, hate, jealousy, acceptance, fascination and despair. We are through the text following the life of Violet and her first meeting and impression of one specific woman. “I remember the first time i saw her. […] She stood higher than the rest of us, surrounded be candles”. In this quotation Violets first meeting with the women is described, but also the fact that it is no ordinary woman. The little girl has gotten a fascination of the Virgin Mary. The first glance she laid on her was probably a statue standing in the city to celebrate christmas. She is after this moment upsets with the Virgin Mary, and notices her everywhere she goes. It is in the following quotation told, that the are pictures of the virgin many places that she’s been before, for example and described...
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...Assignment Asahi Breweries Case Analysis Anonymous Asahi Breweries (Dry Beer Implementation) Introduction Asahi Breweries, Ltd. has been in the Japanese beer market since its inception in 1949 where it originated through the post-war breakup of beer conglomerate Dai Nippon, which at the time had a 75% market share. The only other existing Japanese beer company prior to the post-war era was Kirin, holding the remaining 25% market share. Asahi is one of four main beer manufacturers along with its competitors; Kirin, Sapporo and Suntory companies. Kirin, being the oldest and largest company of beer producers has historically been the leader in production, sales, and market share at ~ 60%; primarily through its experience enabling the company to identify market trends and develop expansive distribution centers. The Asahi, Sapporo, and Suntory companies have generally remained competitive for the remaining 40% market share. Traditionally, lager beer as been the choice of Japanese beer drinkers and Kirin has capitalized on that tradition for decades by producing lager as its primary beer product. However, by the early 1980’s consumer tastes began to change and they desired more variety in beer choices. To meet the demand, the three smaller companies developed and marketed their own brands of draft beer which in turn enabled the market share for that specific product segment to even out. Karin...
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...BUDWEISER: THE LEGACY Keosha Kane Professor MichealMcGiven DeVry University November 7, 2015 TABLE OFCONTENTS I. BUSINESS PROFILE a. Name, history, and ownership b. Country or countries where the business operates c. Stock exchanges (identifiers and listings) d. Descriptions of products and services e. SWOT analysis II. COMPETITION, SOCIAL and ECONOMIC FACTORS a. Competition b. Demographics c. Organizational Structure d. Entrance and Exit Strategies e. Government Structures and Economic indicators III. Marketing, Operations, and Human Resources a. Marketing Strategies b. Pricing Strategies c. Global operations, and supply chain d. Compensation and appraisal system e. Employe\\e culture, employee relations, and practices IV. Conclusion a. Thoughts about the project b. How it effects professionals careers c. Thoughts of working individually than in a team. The story of this famous beer dates before any of us where even thought about. This here is a story of raw entreprenuership destined for a family to create. It starts with Adolpus Busch, who as a boy spent his childhood developing skills of winery and brewing since he is the son...
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...Are we having Bud Light yet? With one simple word Budweiser was able to reach out to millions of people and increase their audience. Wazzup, a word that is not even grammatically correct is the first beer commercial that I have memory of. It impacted my life in such a way that I have never forgotten it. Budweiser takes advantage of their reputation and makes witty and funny commercials that are fun to watch and unforgettable. They incorporate humour and sex appeal into their ads to sell beer to men. Through their advertisements, beer products are designed to appeal to the young and middle aged hyper-masculine men. Women only appear in the ads to bring men their beer, or to be attracted to the magical masculinity that comes with drinking this brand of beer. Bud Light (derived from Budweiser) is a prime example as their ads use visual appearance, a metaphor, and ethos to send a message to men that there is nothing more pleasing in life than drinking beer. With little time, and little space, advertisements must convince people to buy their product, and the best way to do this is through visual appearance. In the article by Jib Fowles, he states that in order for an image to be effective "the image must be pleasant to the greatest number and offensive to the fewest..." (Fowles, 149). For many products it is easiest to use sex appeal to convey their message. It is less difficult to use sex appeal on men than it is on women. This is because in general men have minimal...
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...This report examines the beer brand, Bud Light owned by Anheuser-Busch InBev LLC. For a brand to be successful, it must get a feel for the needs and trends that exist within its own marketing environment. The Bud Light brand was created to target the young adult, specifaclly male demographic and exists as a convenience product in a “recession resistant” industry. As the brand moves forward it must consider natural and technological advancements available. Although, the brand has grown around the always changing social trends of its consumers, and must keep this into consideration when moving forward. Furthermore, the brand must understand the full market including its competition and understand the brands’ specific positioning within the entire beer industry. This report details Bud Light’s history, development, and foundation of the company. This will be determined by analyzing the full spectrum of the marketing channel, beginning at the internal analysis of the company’s mission statement and determining how well the brand turns its weaknesses into strengths and threats into opportunities. Next, it will analyze the external factors like other competitors and consumers. Next, the paper examines the product and placement strategies of the brand. AB InBev being a global company offers an extensive portfolio of brands including Bud Light. This report outlines the parent company’s successes with these alternative brands and highlights a few particular products in relation to the...
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...Introduction The advertising campaign that Budweiser runs is one of the strongest in the world. In the past 30 years Anheuser- Bush has taken a steady fall, consumers saying they have become tired here in America. In January of this year Coors Light surpassed Budweiser to become the #2 selling beer in the U.S. This was a huge hit for Budweiser, a brand that up to date has always #1. One main reason that Budweiser has slowly declined is change in consumer taste, but the biggest reason being they are slacking on their marketing side. Budweiser has tried to be everything from fratty to refined to sporty to hipster. Budweiser hit its prime in the 1950s when Anheuser-Busch had big names on their side such as Frank Sinatra, as well as sponsoring big games and stadiums. By the 1980s, Budweiser was synonymous with American culture. Now they are trying to bounce back from a 3 decade long loss of sales and popularity, they believe marketing is the only way to do so. History of Anheuser-Bush Marketing/ Advertising The main way that Anheuser-Bush has brought success to their company in the last 150 years is their skills and experience in marketing/ advertising. They have a special connection between the product and the consumer that seems to really work. Though Anheuser- Bush has changed quite a bit in the last century and a half. In the beginning years of Anheuser- Bush, 1852 – 1900s. They were among the best in breaking technology in brewing, along with them mastering the art of brewing...
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