Free Essay

On Seats

In:

Submitted By ebukacyril
Words 2467
Pages 10
Drama Makes Meaning Drama Australia – The National Association for Drama Education
What is Drama? Drama is an artform highly accessible to young people. In education, it is a mode of learning that challenges and supports students to make meaning of their world and enables them to express and communicate ideas in the artform. ΅΅ Drama is the enactment of real and imagined events through roles and situations. ΅΅ Drama enables individuals and groups to explore, shape and symbolically represent ideas and feelings and their consequences. ΅΅ Drama has the capacity to move and transform participants and audiences. It can affirm and challenge values, cultures and identities. ΅΅ Drama includes a wide range of experiences, such as dramatic play, improvisation, role-play, text interpretation, theatrical performance and multi-modal/hybrid texts. It includes the processes of making, presenting and responding. ΅΅ Drama draws on many different contexts, from past and present societies and cultures. Drama is one of the five arts subjects that make up the Australian Curriculum: The Arts. View website » Drama Australia uses the term drama broadly to represent related fields of artistic activity including theatre and performance. Drama encompasses a range of activities that both share conceptual similarities as well as specific differences relating to form and purpose. Drama is recognised and celebrated as a relevant and significant art form that both reflects and contributes to culture.
An Education in Drama Drama in the school curriculum can develop students’ artistic skills and creative dispositions. It can also enable students to generate new knowledge and skills that are transferable to a variety of artistic, social and work-related contexts. An education in drama can: ΅΅ Humanise learning by providing lifelike learning contexts in which students can actively participate in non-threatening, safe and supportive ways. ΅΅ Empower students to understand and influence their world through exploring roles, situations and modes of symbolic expression and communication. ΅΅ Develop students’ non-verbal and verbal, individual and group communication skills. ΅΅ Develop students’ intellectual, social, physical, emotional and moral domains through learning that engages their thoughts, feelings, bodies and actions. ΅΅ Develop students’ capacity to work collaboratively with others. ΅΅ Encourage students to critically reflect and become active members of the Australian community through their engagement in dramatic contexts relating to societies, cultures and ideologies. ΅΅ Develop students’ knowledge, understanding and skills in drama to participate in one of the oldest yet most dynamic art forms, as part of their rich and diverse cultural heritages. ΅΅ Promote students’ experience in and understanding of other artforms. 1
© 2015
DRAMA MAKES MEANING • Drama Australia – The National Association for Drama Education © 2015 2
Drama involves aesthetic learning Within the curriculum, students engaging in drama activities are participating in aesthetic learning. This is a mode of learning in which students engage with their senses, cognitively and affectively. It is a means of enquiry that contributes uniquely to students’ understanding of the world we live in. The focus of learning is on students making, presenting, understanding and valuing drama in a variety of contexts. An education in drama involves:
Drama students as artists ΅΅ In making, creating and presenting drama, students learn to control and manage the elements of drama in order to structure and make their own drama, or to interpret and recreate existing published and unpublished drama texts. ΅΅ Students develop skills to think and communicate critically and creatively through using the elements of drama. They learn specific skills related to the effective use of voice, gesture and movement as well as skills in acting, directing, playwriting, technical theatre and design. ΅΅ In working through themes and issues in making and presenting activities, students explore and test out values and ethics, develop empathy and understanding of self and others, and find ways to symbolically represent ideas and feelings. ΅΅ Students learn about the nature, function and purposes of drama, dramatic forms and styles in different cultures and contexts. ΅΅ Through participating in drama, students develop their capacities of expression and imagination with a focus on combining intellect, cognition and the senses. ΅΅ The process of making and presenting drama gives students opportunities to develop skills in interpreting, researching, negotiating, revising and refining, problem-solving, goal-setting and decision-making. ΅΅ In presenting drama, students share their work with others, learn about the importance of clear and evocative communication and in so doing develop self-confidence and communication skills. ΅΅ The democratic and collaborative nature of dramatic ensemble work develops social, intrapersonal and interpersonal awareness.
Drama students as critics ΅΅ Students engage in a range of responses to drama from the spontaneous to the critically analytical. ΅΅ Responding in drama involves cognition, emotion, and intuition, and engages students in describing, reflecting upon, interpreting, evaluating, and making judgments. ΅΅ Informed and knowledgeable responses to drama employ logical, conceptual and metaphorical thinking processes.
Drama students as historians and social commentators ΅΅ Students place their own drama in the context of contemporary Australian society. They consider past and present Australian drama, the drama of diverse cultures communities and societies, including Aboriginal and Torres Strait Islander cultures and groups. ΅΅ Their involvement in an historical perspective on drama helps students to understand how communities’ cultural and social identities are shaped and how they function in today’s world. ΅΅ Through playing roles and situations in drama, students are able to gain new perspectives and develop empathy. ΅΅ Students create and perform dramatic texts with an awareness of how a sense of purpose and audience can contribute to sharing ideas and understandings with others.
DRAMA MAKES MEANING • Drama Australia – The National Association for Drama Education © 2015 3
Drama – The Cultural Industry and Employment Drama and Cultural Development ΅΅ The Australian government recognises that culture plays an essential role in expressing identity for all Australians. ΅΅ The federal government’s Cultural Policy Statement makes the concept of ‘community’ a priority. The policy aims to give the experience of ‘culture’ back to the community by providing more Australians with better opportunities to participate actively in the nation’s cultural development. ΅΅ Australian students, through an education in the arts, can play a role in the developing cultures of Australia.
Drama, the Economy, and Employment ΅΅ The contribution of the cultural and creative economy to Australian GDP (2008-2009) was $86 billion, ~7% of GDP. In 2010 private cultural spending was just under $20 billion. The Arts, therefore, make a significant contribution to the nation’s economy, both in terms of consumer expenditure and employment opportunities. ΅΅ In recent years the Australian Bureau of Census and Statistics has identified the cultural industry as one of the fastest growing employment areas. ΅΅ An education in drama provides essential learning for many areas of employment contributing to skills in: communicating ideas and information; planning and organisational skills; creativity, critical thinking and problem-solving skills; group negotiating and decision-making skills; skills in working as a team and independently; intercultural understanding; goal-oriented and self-disciplined behaviour. ΅΅ Study in drama leads directly to employment in the Arts, Communication and Entertainment Industries. Many tertiary courses are available throughout Australia to prepare young people for specific roles in these industries. ΅΅ Employment opportunities in hundreds of different careers and jobs are enhanced through a background in drama. Many occupations, particularly those in the tourist and hospitality industries as well as those which involve close contact with the public, actively seek recruits with a drama background. ΅΅ Drama helps individuals develop confidence in dealing with other people, confidence in developing new skills and confidence in presenting an appropriate public image.
Careers and Occupations related to Drama Here are some jobs related to the rapidly expanding Arts, Communication and Entertainment Industries. ΅΅ Actor (stage, film, TV) ΅΅ Advertising agency worker ΅΅ Arts administrator ΅΅ Applied theatre practitioner ΅΅ Camera operator ΅΅ Casting director ΅΅ Choreographer ΅΅ Cinematographer ΅΅ Community arts worker ΅΅ Continuity person ΅΅ Costume designer ΅΅ Costume maker ΅΅ Dancer ΅΅ Movement coach ΅΅ Dance teacher ΅΅ Director (stage, film, TV) ΅΅ Disc jockey ΅΅ Dramaturg ΅΅ Education officer in Arts organisations ΅΅ Film/TV editor ΅΅ Floor manager ΅΅ Journalist – print/TV/radio ΅΅ Leisure officer ΅΅ Lighting designer/technician ΅΅ Make up artist ΅΅ Marketing professional ΅΅ Mime artist ΅΅ Singer
DRAMA MAKES MEANING • Drama Australia – The National Association for Drama Education © 2015 4
΅΅ Musician ΅΅ Playwright ΅΅ Pre-school teacher ΅΅ Primary teacher ΅΅ Production manager/assistant ΅΅ Properties person ΅΅ Publicity manager ΅΅ Public relations consultant ΅΅ Public servant in Arts-related departments ΅΅ Radio announcer ΅΅ Scriptwriter ΅΅ Secondary drama teacher ΅΅ Set designer
΅΅ Sound recordist/technician ΅΅ Stage manager ΅΅ Stunt performer ΅΅ Technical producer ΅΅ Television presenter ΅΅ Lecturer/academic ΅΅ Theatre critic ΅΅ Theme park entertainer ΅΅ Voice coach ΅΅ Wardrobe supervisor ΅΅ Workshop leader/facilitator ΅΅ Youth worker
Advocacy – Drama Australia Position Statements These position statements are for use in any education or community forum or context where advocacy for the place of the arts and drama in educational settings may be necessary. 1. The arts have been endorsed as one of the key components of the Australian Curriculum. This curriculum provides access to quality arts learning to all Australian students regardless of location or circumstances. 2. All arts curriculum areas within a school have equal status. Drama, like all the arts in schools, should be supported with adequate staffing and funding, and with suitable facilities provided. (For examples see Drama Australia’s Guidelines for Working Conditions for Teaching and Learning in Drama.) View website » 3. Drama, within the Australian Curriculum: The Arts, is a separate subject area in its own right with a clearly delineated scope and sequence of content. 4. In multidisciplinary contexts and when facilitated by expert teachers, drama is an effective pedagogy, which can provide a frame for deep and rich learning in other subject areas. 5. There is a strong recognition that interaction between drama and the other arts, especially at preschool and primary levels, can contribute to the diversity and richness of the arts experience. 6. An education in drama, as in all the arts, is ‘vital to students’ success as individuals and as members of society, emphasising not only creativity and imagination, but also the values of cultural understanding and social harmony that the arts can engender’ (Ewing, 2010, p. 5). 7. Drama provides rich opportunities for aesthetic education, allowing students to engage sensuously, imaginatively and cognitively in a mode of enquiry that contributes uniquely to the students’ understanding of the world we live in. Those parts of the community that directly influence educational policy should recognise the importance of an aesthetic education for all students. 8. Pre-service primary teacher education should include learning about and implementing a drama curriculum for the primary classroom. There is an onus of responsibility on teacher educators in tertiary institutions to be well informed on drama education in the primary classroom and to be proactive in raising its profile in the primary curriculum. 9. Drama education at all levels of schooling should recognise Australia’s social and cultural diversity and make every effort to be socially and culturally relevant to all students. 10. Drama education is an opportunity to engage students in thinking critically about the world’s future and fostering awareness of the role of the arts in developing social and environmental sustainability. (See Drama Australia’s Guidelines for Sustainable Drama Practice and Drama Teaching.) View website »
DRAMA MAKES MEANING • Drama Australia – The National Association for Drama Education © 2015 5
11. Drama education at all levels of schooling should provide opportunities to learn about the Indigenous cultures and dramatic traditions of this country. (See Drama Australia’s Aboriginal and Torres Strait Islander Guidelines for Drama/Theatre Education.) View website » 12. Drama Australia is committed to principles of equity and diversity and the rights of all students to an education in drama, and for participation in the arts. Drama Australia understands the important ways that experiences in drama can work to counteract discrimination and practise inclusion and equity. Drama Australia highly recommends drama educators become familiar with the equity and diversity guidelines presented on drama and diversity of ability, gender, sexuality, cultural and linguistic background, and socio-economic background. (See Drama Australia Equity and Diversity Guidelines and Statements.) View website »
Professional resources
On the Drama Australia website www.dramaaustralia.org.au you will find links to: ΅΅ Publications ΅- NJ: The Journal of Drama Australia ΅- Drama Australia Monographs ΅΅ Professional Association Guidelines ΅- Aboriginal and Torres Strait Islander guidelines for drama/theatre education ΅- Acting Green: guidelines for sustainable drama/theatre practice and drama teaching ΅- Equity and diversity guidelines for drama/theatre education ΅- Working conditions guidelines for teaching and learning in drama
Additional useful online resources
DICE Consortium. (2010). The DICE has been cast: research findings and recommendations on educational theatre and drama. Hungary: DICE Consortium & European Commission. View website » Ewing, R. (2010). The Arts and Australian Education: realising potential. Camberwell, Vic.: Australian Council for Educational Research. View website » Instinct and Reason. (2010). More than bums on seats: Australian participation in the arts. Sydney, Australia: Australia Council. View website »
Acknowledgements Drama Australia is supported in its activities by people who volunteer their expertise, knowledge and services through their commitment to drama in education. Drama Australia acknowledges the contributions of writers of earlier versions of Drama Makes Meaning and the work of Madonna Stinson (Griffith University), Jo Raphael (Deakin University), Mary Ann Hunter (University of Tasmania) and John Nicholas Saunders (Sydney Theatre Company) in the 2015 revision of this document.
DRAMA MAKES MEANING • Drama Australia – The National Association for Drama Education © 2015 6
DRAMA AUSTRALIA The National Association for Drama Education – Australia Drama Australia is the peak Australian professional body representing the national interest of drama educators at every level of schooling. The following state and territory associations are affiliates of Drama Australia: ΅΅ ACTDA – ACT Drama (Educators’) Association ΅΅ Drama New South Wales ΅΅ Drama Queensland ΅΅ Drama Tasmania ΅΅ Drama Victoria ΅΅ DramaWest ΅΅ Drama South Australia Drama Australia aims to: ΅΅ encourage and promote all facets of drama in education at all levels of education; ΅΅ provide a national focus for drama activity in Australia; ΅΅ promote awareness of the value of drama in education in the wider community; ΅΅ provide a national forum for the exchange of ideas on drama and education; ΅΅ promote qualitative and quantitative research in drama and education. Drama Australia is a member of the peak arts education body, the National Advocates for Arts Education (NAAE) chaired by Julie Dyson (AM). NAAE advocates for arts education in schools, develops arts education policy, promotes quality teaching and learning in the arts, and works with government agencies, teachers, schools and tertiary institutions. As the recognised peak association in the arts learning area, the NAAE provides access to an extensive network of arts educators and artists, and represents the interests, concerns, values and priorities of arts educators across Australia. Drama Australia is an affiliate of IDEA, the International Drama/Theatre and Education Association. IDEA advocates in the international forum for the universal right to an arts education and, in particular, for the place of drama/theatre in the education of each person. For further information about Drama Australia, the state and territory associations, IDEA or NAAE, please contact: DRAMA AUSTRALIA PO Box 1510, Stafford Queensland 4053 AUSTRALIA ABN: 39 677 369 326 Phone: +61 7 3009 0664 Fax: +61 7 3009 0668 Email: admin@dramaaustralia.org.au Website: www.dramaaustralia.org.au

Similar Documents

Free Essay

Seat Fails in Russia

...Seat fails to enter the Russian Market Group Project – International Business Strategy Danil Antonov, Denis Gorbachev, Sabine Etzlstorfer, Vadim Rotar, Eliza Furman   Contents Introduction 3 SEAT History 4 2000 – 2009 6 Problem 10 Theory-1 13 Methodology 16 Data & Analysis 17 PEST-analysis 17 Porter’s competitive forces 20 SWOT-analysis 23 Recommendations 28 Results 30 References 31   Introduction SEAT, S.A., is a Spanish car manufacturer and a wholly-owned subsidiary of the German Volkswagen Group. The headquarters of the company is located in Martorell near Barcelona, Spain. SEAT presents a range of cars delivering the combination of superior engineering and young design. It makes sustainability principles its priority: reduction of CO2 emission, energy efficiency, and recycling. By 2006, the firm has already produced 16 million cars in total. 75 per cent of the manufactured cars are exported to all over the world. SEAT launches it products in almost 40 countries across Europe, 11 countries in Asia and 16 countries in North and South America. It even sells cars in Africa. However, for some reasons, SEAT struggled a lot to enter the Russian market. But why did they struggle? How can they be successful in so many countries and on the other hand have problems to enter the Russian market? In this paper we are trying to identify the mistakes and explain what has happened. First, we give some background information about the company SEAT and describe the...

Words: 8444 - Pages: 34

Free Essay

Seat Car Company, Spain.

...Table Of Contents: Introduction SEAT: A Brief History Performance in recent years Weaknesses, Threats ad Opportunities Marketing Techniques and Motor Sport SEAT in the UK and Ireland Conclusions Bibliography Introduction: I have decided to write my dissertation on the Spanish car manufacturer, SEAT. I will examine how the company came into being in 1950 and how it got to where it is today i.e. a market leader in European and worldwide car sales. The reason I have chosen SEAT for the subject of my dissertation is that I have an interest in car companies and when researching potential topics SEAT interested me as it was the first real Spanish car company and the story of its rise to prominence was a very interesting one. In researching the topic I have found a number of valuable sources including books I located in the UCC library and a number of online sources such as journals and other websites. The opening chapter of my dissertation will be on the history of SEAT and its relationship with Fiat and later with Volkswagen. I will then examine SEAT as a modern day company, its recent performance and the direction in which it is headed. I will then look at the company’s advertising and marketing techniques, both historically and currently, as well as its role as a subsidiary of the Volkswagen group. Finally, I will draw a number of conclusions stating my findings, what I found most interesting...

Words: 4116 - Pages: 17

Premium Essay

Seat Belts

...The Importance of Seatbelt Safety Seatbelts have become a very important part of everyday living for every driver in the world. The seatbelt maybe a reason why a lot of people are alive today. I would like to share with you just how important wearing your seatbelt is and how two straps may save you or your family members life. The first seatbelt was invented in 1849 in the Volvo. The first U.S patent for the automobile seatbelt was to Edward J. Claghorn Of New York on February 10, 1885. The seatbelt was designed to be applied to the person, and provided with the hooks and other attachments for securing the person a fixed object. There are several types of belts in cars such as the 2-point belt, with two attachments, 3-point belt, lap and shoulder attachment, and the children’s belt that has child restraints. Everyday fatal car accidents occur that take a humans life with or without the seatbelt on, but in today’s studies 40,000 people die each year in accidents and the seatbelt prevents death in half of these accidents. If you know this and still don’t wear a seatbelt ask yourself why not. The seatbelt holds the body in place in case of a strong impact by another car, truck, or any type of collision. Wearing the belt prevents the second collision from happening, the human collision. In the late 70’s there were a lot of fatal accidents that raised everyone’s eyebrows that mad the seatbelt become more popular. Accidents such as car crashes and planes crashes...

Words: 629 - Pages: 3

Premium Essay

Child Safety Seats

...Child safety seats are designed to protect children from injury or death during the car accidents. Each year, thousands of children are killed or injured because of the car accidents and safety seats help to protect children (Car Seats); however, the child safety seats did not appear until 1962. There were two inventors who invented the child safety seats: one was Briton Jean Ames, who invented the featured a Y-strap, which was similar than the modern one. The other designer was American Len Rivkin, who invented the seat surrounded by the metal frame (A Graphic History). According to Pennsylvania’s Seat Belt Law: “Under Pennsylvania’s primary child passenger safety law, children under the age of four must be properly restrained in an approved...

Words: 768 - Pages: 4

Free Essay

Marketing Plan or Recaro Brand Car Seat

...pROFESSOR dEANNA TEEL pRINCIPLES OF MARKETING - MRKG 1311 SPRING 2013 pROFESSOR dEANNA TEEL pRINCIPLES OF MARKETING - MRKG 1311 SPRING 2013 performance sport booster car seat by MARKETING PLAN performance sport booster car seat by MARKETING PLAN Product and Company Background Company Background Recaro has over 100 years of history designing seats for the world's most prestigious automobiles, airlines, and race cars. Recaro is German engineered, and an international leader in seating safety, design, comfort and style. Recaro is the pioneer of child seat side impact technology, going beyond any side impact requirements as tested with the ADAC European standard. Founded in 1906 by Wilhelm Reutter as Reutter Carosserie-Werke, the company became famous for building limousine bodies during the 1920s. Recaro has been setting standards in automotive seating ever since. Recaro Automotive Seating produced the first retrofit sports seat for automobiles, the world’s lightest car seat and the most innovative commercial vehicle seat in addition to new sport seats in a modern composite design. Recaro Automotive Seating’s customers include prominent manufacturers of automobiles and commercial vehicles around the world. Through retail sales, the company also provides end customers with aftermarket seats and motorsports customers with racing shells. Recaro Automotive Seating is a division of the global Johnson Controls group, with lean structures, short decision paths and fascinating...

Words: 1760 - Pages: 8

Free Essay

Seat Belts: Ultimate Lifesaver

...Jerry C. Simshauser English 097 Final Paper Seat belts: The Ultimate Lifesaver According to the Illinois State Police, One out of every five drivers will be involved in a traffic crash this year, and approximately 35,000 people die in motor vehicle crashes each year. About half of these people could be saved if they wore their seat belts. Driving is something that should always be taken seriously, but today there are still some people out there that think seat belts and seat belt laws are overrated and lame. In reality that is further from the truth. But today there are more hazards out there to beware of when driving. Seat belts are fairly simple and quick; they can be described as non-intrusive, much safer, and sometimes known as the ultimate lifesaver. It is time to make sure all drivers wear a seat belt. According to NTHSA, Seat belts when used properly reduce the number of serious traffic injuries by 60 percent and fatalities by 70-75 percent. Seat belts should always be utilized at all times in any motor vehicle, and seat belt laws should be heavily enforced. There are several reasons to utilize seat belts and to obey seat belt laws. First, requiring a driver to wear a seat belt is simple and quick because it is not only right there, but in reality seat belts only take about two seconds to put on. Furthermore, It is the law whether anyone likes or not. According to Encarta, seat belts were used as standard equipment for all vehicles in the mid to late 1960’s...

Words: 777 - Pages: 4

Premium Essay

Why I Want Seat Belts In School Buses

...Although, some people want seat belts in school buses, it may actually be argued that people don’t want seat belts in school buses. Reason 1:They feel uncomfortable. Reason 2: Sometimes if the seat belt gets jammed, you will get frustrated just by that. Reason 3: You might get something stuck in the seat belt, it might get stuck in there forever and you won’t ever see it again. First of all, I don’t want seat belts because in case there is a fire , you might not unbuckle your seat belt and die. You have to pay extra money just for seat belts. It would cost $8,000 to $15,000 bucks just to put seat belts in each bus. In addition, I think seat belts are uncomfortable because you might scratch your neck and your...

Words: 281 - Pages: 2

Free Essay

Gender and Age-Related Differences for Seat-Belt Usage

...Age-Related Differences for Seat Belt Usage Nehir E. Kurşun¹ and Fatih M. Yaşar² ¹Department of Fashion Design & Department of Psychology, Izmir University of Economics ²Department of Media and Communication, Izmir University of Economics Abstract The study of examined that gender and age-related differences in seat-belt usage or not usage at different travelling conditions. Moreover, seat belt usage or not usage was related with license year, active year on the traffic, daily time at traffic and place is examined. Firstly observed was done and after that face-to-face interviewing was made with 150 interviewees, who were different gender and at different age. Reported seat belt usage reasons were “safety”, “inexperienced”, “avoiding punishment”, and “previous crash experiences”. Not using seat belt reasons were reported “situational conditions”, “being at traffic continuously”, “discomfort” and “over trust to the driver”. “Safety” was the most mentioned reason for using seat belt and “being at traffic continuously” was the most common reason to not using a seat belt. Results showed that gender differences for seat belt usage, women used the seat belt more than men and being female and being older were effected the seat belt usage rate. Additionally, age-related differences for seat belt usage, results showed that young people, adults and older people all of them used seat belt in general. ...

Words: 4458 - Pages: 18

Free Essay

Why School Buses Are Not Required to Have Seat Belts

...about seat belts? Why don’t school buses have them? The short answer is that small school buses do in fact require seat belts; large school buses, with a few exceptions do not. Seat belts are not required on the larger school buses because both the U.S. Department of Transportation and Transport Canada, have determined that compartmentalization is the preferred occupant protection system. To explain these differences in a greater detail we begin as follows; a small bus is categorized as a bus under 10,000lbs in weight, which are required by federal law to have seat belt systems on them due to the fact that they are closer in nature to the size of the average automobile and/or light trucks. The federal government requires a level of occupant protection similar to those that are the standards of cars and trucks for a bus that falls into this category. Larger buses typically will weigh 23,000 lbs or more. The National Highway Traffic Safety Administration’s same regulatory update stated that local school districts were best equipped to decide whether the large “Type C” ( which are the conventional school buses) and Type D ( transit style vehicle with its body installed upon a chassis, with the engine mounted in the front, mid-ship, or rear) school buses have the seat belts. If the answer is yes, the manufacturing guidelines for how to best install these restraints comes into play. Many parents are worried about the contradiction between the need to use seat belts...

Words: 1805 - Pages: 8

Free Essay

Advertising Vwup

....................................................... 2 Presentation of chosen product............................................................................................................ 2 Market background information´s ....................................................................................................... 2 Part two: Analysis of Competitive Advertising ........................................................................................ 4 General characteristics of the car industry .......................................................................................... 4 Skoda Citigo advertising analysis ....................................................................................................... 4 Seat Mii advertising analysis ............................................................................................................... 6 Part Three: Brand Advertising Strategy ................................................................................................... 9 VW Up advertising analysis ................................................................................................................ 9 Potential new advertising for VW Up ............................................................................................... 10 Reference .............................................................................................................................................. 12 Appendix.............................

Words: 4486 - Pages: 18

Free Essay

Granite City

...Granite City Role Differentiation At Granite City we monitored a few different roles being taken. First was the hostess stand, we identified 3 different hostesses who supported each other in various fashions. One was answering the phone and working the seating chart. The other two were taking turns seating customers. Both of these two people would talk to the customers as they walked to their seats trying to make them feel comfortable. Once they seated them they would go back to the host table and seat some more guests. If there was no one they would walk around and help where needed. We did see one that was washing windows and cleaning tables. The Wait staff was approximately 12 strong. They were very polite and friendly. They help each other out. One waitress came to our table and informed us she was helping our waitress out and would take our drink orders. Then our waitress came and introduced herself. During the time our waitress was not busy she also assisted other wait staff and help in the prepping area in the kitchen. The wait staff was always active - we had many of them come by to ask if we needed anything. The wait staff seemed to support one another and balance out when certain staff was too busy. We saw many tables get assistance from different wait staff. Their actions indicated they had a great team atmosphere. In the Kitchen there were 6 cooks. The cooks worked feverously to get things made and prepared for the wait staff....

Words: 543 - Pages: 3

Free Essay

Philips Arena

...venue, the size of the Philips Arena was amazing. They haven’t opened the doors yet so there were a lot of people waiting to get in and seated. The crowd management up to this point is handled well because everyone got into lines fairly quickly once the doors opened. The tickets were scanned easy and quickly to get everyone in. We got into the lobby and then upstairs to the concessions portion of the arena. The signage in the arena could have been a lot better. It took me 10- 15 minutes to just find the restroom because I didn’t see a sign for it. This could have been fixed fairly easily just by adding a couple more signs. Finding our seats was easy and there were staff eager to help us find our seat. The only complaint I have on the seats were that they were too close to the level below you. Someone actually fell while trying to get to their seat in the middle of the row. The...

Words: 664 - Pages: 3

Free Essay

Tucker Case

...Tucker: The Man and His Dream 1) I believe for an idea to be truly innovative, it must be driven both internally and externally. Tucker’s idea for the 1948 Tucker Sedan was fueled by both internal and external innovation. Internal innovation happens when a new feature or version is implemented to an already existing product and is driven by ones own desire. Tucker exhibited internal innovation with his car by adding his own new features like seat belts, moving lights, a back engine, disc breaks, and a futuristic design. External innovation can be defined as improving a product and being motivated by external forces. Tucker was extremely motivated to save the lives of others and improve car safety by adding seatbelts. Tucker also had a strong supporting family who encouraged him to follow his dream and succeed. The thought of creating a car that was better than one of those built by the Big 3 was also a force behind Tucker’s hunger to succeed. 2) The Tucker Sedan was comprised of many features never seen before in the car industry that stemmed from his own ideas. However, the Sedan would never have been completed if Tucker tried to do it himself, so he sought external acquisition of technology from his crew of workers. I believe Tucker Automobiles lacked in the in the product development area. The hype and craze initially created by Tucker’s first ad created an overwhelming demand for the car immediately. This pressure to get the product to market caused Tucker...

Words: 779 - Pages: 4

Premium Essay

Toyota Motor Manufacture

...1. Consider the principles of the Toyota Production System (TPS, which the rest of the world calls just-in-time or lean operations). How do its pieces fit together into a strategic capability? In particular, what are the roles of quality, and of the various activities Toyota pursues to improve quality? Waste reduction is at the top of the TPS architecture. The methods that help support the goal of waste reduction are JIT (just-in-time) and quality improvement methods. Both require standardization of work to eliminate variability, the flexibility to scale up and down process capacity in response to fluctuations in demand, and a set of human resource management practices. JIT seeks to synchronize the production flow with demand. Output should be produced exactly when the customer wants it and in the quantity demanded. The three steps toward achieving a JIT process are (in order) as follows: 1. Achieve a one-unit-at-a-time flow: Production plans are designed to avoid large batches of the same variant. Instead, product variants are mixed together on the assembly line (mixed-model production). Also, the physical layout for resources mirrors the process flow to avoid unnecessary transports and reduce need to form transport batches. This way, flow units can flow one unit at a time from one resource to the next. 2. Produce at the rate of customer demand: This step ensures the flow rate is in line with demand. TPS aims at reducing finished goods inventory by operating its production...

Words: 1598 - Pages: 7

Premium Essay

Volkswagen

...The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. In 2011, the Group increased the number of vehicles delivered to customers to 8.265 million (2010: 7.203 million), corresponding to a 12.3 percent share of the world passenger car market. In Western Europe over one in five new cars (23.0 percent) comes from the Volkswagen Group. Group sales revenue in 2011 totalled €159 billion (2010: €126.9 billion). Profit after tax in the 2011 financial year amounted to €15.8 billion (2010: €7.2 billion). The Group is made up of ten brands* from seven European countries: Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Volkswagen Commercial Vehicles, Scania and MAN. Each brand has its own character and operates as an independent entity on the market. The product spectrum extends from low-consumption small cars to luxury class vehicles. In the commercial vehicle sector, the product offering ranges from pick-ups to buses and heavy trucks. The Volkswagen Group is also active in other fields of business, manufacturing large-bore diesel engines for marine and stationary applications (turnkey power plants), turbochargers, turbo-machinery (steam and gas turbines), compressors and chemical reactors, and also producing vehicle transmissions, special gear units for wind turbines, slide bearings and couplings as well as testing systems for the mobility sector. The Group operates 94...

Words: 1907 - Pages: 8