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Organizational Change Process at Concord Bookstore

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Organizational Change Process at Concord Bookshop
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Organizational Change Process at Concord Bookshop
The intense competition and economy are two major drivers of organizational changes. The development and implementation of any significant organizational changes requires strategic planning. Kurt Lewin’s change model offers a simple and an effective approach for implementing the organizational changes. The lack of a strategic planning to implement the organizational changes could be demoralizing for the staff and disastrous for the entire organization. The purpose of this paper is to demonstrate the impact of poor organizational change planning at Concord Bookshop in New England. Additionally, the paper will describe the Kurt Lewin’s three phases of organizational change. The failure to follow three phases of organizational change resulted in employees’ resistance to embrace the proposed changes. The Concord Bookshop was a highly regarded bookstore famous for its knowledgeable staff and friendly service. The online mega bookstores, such as Amazon, Barnes and Noble have created a stiff competition forcing the Concord Bookshop owners to implement significant organizational changes. The owners failed to include the staff members in the change process creating an environment of resistance that forced many long-time employees to leave the organization.
Kurt Lewin’s Phases of Change Model
Unfreeze Phase During this phase, the top management effectively communicates with the staff explaining the need for change. The management encourages staff members to submit their ideas and be a part of the change process. The owner of the Concord Bookshop missed the important step of including the employees in the development of the change process. The unfreeze phase requires altering the patterns of employee behavior. The employee adaptive behavior must align with the

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