...The Yankee Candle Company remarketed their company through the use of Google advertisements, which was discussed in chapter 13 as paid ads. The purpose of the campaign was to increase customer base with a new approach and encourage shopping cart abandoners to complete purchases. Through the use of display ads, they encourage shippers by offering a discount code for their products. This reminded the customers of the items abandoned and enticed them to complete their purchases. The company also increased their cost-per-click, which contributed to having their message spread across a larger audience. This resulted in a 468 percent increase in return on investment. In the future they plan on continuing their remarketing strategy by reminding customers who have purchased to re-purchase items once they are finished. I would suggest sending a reminder email within three months of initial purchase. The emails should be personalized and the email should include any new scents available or a new suggestion. It can read “Hey Anna, because you bought the strawberry scented candle, try the all new mango scented candle.” The company has continued with its remarketing strategy. An article from November 15, 2013 published on the Daily News entitled “The Yankee Candle Company, Inc. Selects PunchTab as Loyalty Program Provider” discusses a new way that they have remarketed themselves. In creating an effective loyalty and rewards program, the company was looking for a source that would allow...
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...Understanding Markets Main Pricing Polices The company has three different price structures: It has a fixed airport rates, standard fees per minute or per mile charge, and a dynamic pricing. Fixed Airport Rate: The flat airport rate is not available in every city. For example, for our search from West Palm Beach to Fort Lauderdale International Airport, the flat airport rate was not available. The base fare, cost per minute, and cost per mile vary city-by-city, and Uber service. Uber fare rates are different for UberX, XL, UberPlus, Black Car, and Select. To give you a feel for the range of Uber fare costs, here’s a look at the fare costs in Los Angeles California. LA features almost every Uber service and the prices aren’t much higher or much lower than other American Uber markets. Los Angeles Uber costs | Base Fare | Cost per minute | Cost per mile | Safe Rides Fee | UberX | $0.80 | $0.21 | $1.10 | $1 | UberXL | $3 | $0.35 | $1.85 | $1 | UberPlus | $5 | $0.40 | $2.35 | $1 | UberBlack | $8 | $0.45 | $3.55 | n/a | UberSUV | $15 | $0.55 | $4.25 | n/a | Dynamic Pricing: Dynamic pricing refers to where the company set its pricing based on the available drivers and passengers requests. This scenario usually takes place during bad whether , traffic conditions, peak time , and holidays (supply and demand). Ridesharingdriver.com/how-much-does-uber-cost Forbes.com Washingtonpost.com/news/wonkblog/wp/2015 Are pricing practices consistent with competitors...
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...For years the idea of entering the legal field has captivated my interest. During my childhood, I dreamed of one day becoming a famous musician. As I got older, I became more fascinated in the investigation of the truth. While I still find interest in the music, I developed more of an interest in fulfilling my curiosities about law. Watching investigative television programs as an adolescent increased my inquisitiveness of the study of law. Television shows such as Law and Order provided the viewers with the suspense of who committed the crime, but to me it demonstrated the basic functions of the justice system. It fascinated me that when criminal offense is committed and a suspect is charged with the crime and taken into custody their liberties were not taken without Due Process. I found it remarkable that the Civil Liberties played such a major part in the functions of the legal system. By the time I was on my way to College I was determined to pursue a career in Law. The overall idea of law excites me because it can be used to exonerate or condemn an individual suspected of committing an offense. My interest in the legal process became more intense as I became older. Growing up in Brooklyn, New York, unfortunately children witnessed crimes on a daily basis, but I was determined to stop that. I wanted to clean the streets and remove the high involvement of gangs and drugs within my community. I witnessed a drive by, and while my cognition allowed me run for run and hide other...
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...TEXAS BIBLE COLLEGE BACHELOR OF MUSIC PROGRAM THE BIBLICAL MEANING OF FASTING AS IT RELATES TO THE CHRISIAN LIFE SUBBMITTED TO BROTHER JEREMY GILLIAM IN PARTIAL FULFILMENT OF KEYS TO SUCCESS #330 BY KRISTA KNOX FEBUARY 28, 2015 Introduction Fasting is when we as Christians spiritually discipline ourselves. We have to be submissive and be willing to do it. We cannot have a bad attitude when we decide to humble ourselves before God. There are so many different things that we can fast. We do not only have to fast food but we can also fast from media. Fasting brings us closer to God and it strengths our relationship with him. When we fast we are doing it to please God. When we are fasting, we cannot think that we are being starved from something or that something is being taken away from us. We are disciplining ourselves and separating from the world. “We are causing the natural body with its natural human desires to be submitted to the spiritual man within us (Malcomson, Fasting).” There are many different ways that we can fast. People can fast together as a group or even fast on different days throughout the week. You can also do a fast by yourself. In the bible, we are supposed to work and help one another. We need to be a untified and glorified body of Christ. If there is no unity in a church, it will fall apart. Fasting is biblical, and just because it is not required in the bible does not mean that we should not partake in it. Our flesh needs to be disciplined...
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...Team Insight Paper One of the basic requirements of PM587 is participation in a team project. Team participants for this group were three. The project required guidelines related to the Strategic Business Unit (SBU) processes and how decisions are reached on selecting projects which are most closely aligned with the goals and values of the company. The project also required an analysis, a selection criteria and procedural techniques for applying portfolio management theory and methods. Our project team was formed on the second week of the session and at this time we were faced with two challenges: 1) Our project began one week later than the provided schedule. Groups should have been formed in week one, but instead, teams were not assigned until week two. Even with being a week behind, the implementation date of the project was week 7, and remained unchanged. 2) The main resource that we lacked was time. The class was required to prepare and take quizzes during weeks three and five. With the Thanksgiving Holiday falling on the schedule during week five, this posed another challenge in which natural conflict developed with regards to the usual holiday travel and vacation schedules. Based on these challenges, the team immediately started discussing the requirements of the team project instead of working on team construction. All team members agreed that our group was a non-team- leader group. The reasons are: 1) We were a small, three-person group and really...
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...Joseph Edward Duncan III a criminal, child molester, a murderer. Duncan was released on a $15,000 bail bond from Minnesota. It seems that Duncan was barely released, and already had new plans to find his next victims. The Minnesota police were searching for Duncan once he failed to check in with his probation officer sometime in May. Not much time later Dylan and Shasta Groene went missing on May 16. On top of the missing children, their family was found dead inside their home. This consisted of three people, Mother Brenda Groene, Brother Slade Groene, and Mother’s boyfriend Mark McKenzie. All three were tied up faced down and bludgeoned to death with strikes all to the head. Shasta and Dylan were both molested by Duncan at a remote campsite. Dylan was also murdered while Shasta was forced to watch. It is reported that Duncan recorded some acts on a half hour tape of the children. Around 2 A.M. Shasta was spotted with Duncan inside of a Denny’s restaurant that leads to his capture. Shasta was then safely returned to her father Steve Groen’s. As soon as the information about the Groene family got out the community as a whole was scared. The small city of Coeur d’Alene in Idaho is a very quiet and peaceful town. The news of this brutal crime strikes fear into the hearts of everyone. Deputy Dale Moyer was the officer that went to check out the house when a call came in for blood being on the door of the Groene’s home. Moyer has a relationship with the family. Dylan and Shasta would...
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...I attended class at the downriver campus on Monday, October 8th 2012 to attend a lecture by Kathleen Brazzle. Ms. Brazzle lectured about medications and different psychological conditions. She spoke of both generic and first tier medications while describing different conditions such as: psychosis, delusions, thought disorders, depression and hallucination. Psychosis is a symptom of feature of mental illness typically characterized by radical changes in personality, impaired functioning and a distorted or non-existent sense of objective reality. The person suffering from psychosis typically has a loss of contact with reality; the condition of psychosis causes them to not see things realistically and thus distorting real life. The beliefs for them are not based on life or reality. They often struggle to think clearly and often lack insight about things. A person suffering from psychosis often does not realize that anything is wrong with them or simply disbelieves the truth about reality. Delusions are a false, fixed, odd or unusual belief that the person has. There are different types of delusions: delusions of paranoia, grandiose delusions, somatic delusions and psychotic delusions. Delusions are typically classified in two categories as primary and secondary. Hallucinations are a problem with sensory perception with the absence of an outside stimulus. Often hallucinations can be visual or auditory. Example of a visual hallucination would be seeing a person or...
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...The Chronicles of Spin Class: A Guide to Survival Come to spin class they said; it will be fun, they said. This pretty much sums it all up. Considering I have never been a very coordinated person the task seemed daunting. However, sitting at a desk all day had done absolutely nothing for my physical fitness. That’s when I had the bright idea to join a gym after months of deliberation. I had the perfect plan. I would run on the treadmill and if I was feeling adventurous lift a few weights here and there. I was sadly, sadly mistaken. My friend had a different plan for me. She mentioned that she had started going to this crazy intense spin class at my gym and really hated it but in a peculiar way was addicted which kept her going back for more....
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...Social hierarchy has existed from the start of time it seems, as in the medieval ages you always have the royals and the peasants. In the United States of America there is a system in place showing the social hierchy which consist Elites at the top, only making up one percent of the population, use the government to extort the rest of the population by using the law in their favor against the middle class, immigrants, and those suffering from poverty. This form of hierarchy is supported by Social Darwinism; the idea that the wealthy are the fit, and the poor are the weak so they are not to be helped. Is society’s way of taking out the weaklings, and further validates the corruption during this time period, disappearing middle class, and the...
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...Class, Learning theories assert that development results from an accumulation of experience. There are 3 main psychologists associated with this theory. There is Ivan Pavlov, who believed that learning results from the association of stimuli called classical conditioning. Also, B.F Skinner, who coined the term operant conditioning, which involves learning to repeat or stop behaviors because of the consequences it may cause. Lastly, Albert Bandura, who thought that a person could learn from observing someone else perform an action and experience reinforcement or punishment. This is called observant learning or modeling (Boyd & Bee, 2015,p. 32). Each one of these psychologists’ theories has strengths and weaknesses. A strength in Pavlov’s...
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...something similar to a collective consciousness the leisure class defines social norms. To their dismay, if those norms are not followed then the individual will be deprived, therefore, archaic traits of adaptation are necessary for survival. “As concerns economic theory...pecuniary and the industrial. As regards the conservation of propensities, spiritual attitude, or animus, the two may be called the invidious or self-regarding and the non-invidious or economical.” (pg. 146, 1st paragraph, lines 15-20) We are the modern survivals of a particular skill or ability. Hunting is a skill for survival, but with industrialization our food is bought prepared and even precooked. Why do we still hunt without the demand...
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...Class-divisions are bad for society for many reasons. Some of those reasons are that the class divisions divide people by their ethnicity, income, physical state, and education. Class-divisions can be divided by three groups which can be catigorized by diffrent race, income, and education. These can all be split into smaller classes but those are the three main groups. First is the upper class, second middle class, and third lower class. Upper class is all the rich people. Middle class is the average people. The lower class is all the poor people. The middle class is shrinking every day due to it being harder to support their families. “The percentage of households considered middle class shrunk nationwide between 2000 and 2013” This shows...
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...Class – X Time: 3 Hr. http://jsuniltutorial.weebly.com/ (Questions number 1 to 4 carry one mark each) M.M: 55marks 1. In the reefing of silver, the recovery of silver from silver nitrate solution involved displacement by copper metal. Write the reaction involved. 2. The electrolysis of an aqueous solution of sodium chloride gives us three products. Name them. 3. What name given to the heat energy obtained from hot rocks inside the earth? 4. What happens to the resistance as the conductor is made thinner? (Questions number 5 to 13 carry two marks each) http://jsuniltutorial.weebly.com/ 5. How is the sodium metal extracted? Explain with the help of equation of the reaction involved. 6. How does baking powder differ from baking soda? 7. A colorless lead salt, when heated produce a yellow residue and brown fumes. Identify the yellow residue and brown fumes. 8. Why does color of copper sulphate solution change when iron nails kept immersed in it? 9. “Structure of small intestine is suited to its function”. Justify. 10. What is the difference between a thermal power plant and a hydropower plant? 11. An electric heater draws a current of 10A from a 220V supply. What is cost of using the heater for everyday for 30 days if the cost of one unit is Rs. 5.20? 12. Explain why, a copper wire cannot be used as a fuse wire? 13. (a)State and explain Joule’s law of heating. (b)Explain why argon and nitrogen is filled in an electric bulb? http://jsuniltutorial.weebly.com/ (Questions number...
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...Supply Chains going Green Name Institutional affiliation Date The discussion of supply chains going green has become a bone of contention among major stakeholders in the industry. The discussion started after the Carbon disclosure project released a report indicating that supply chains contributed greatly to the emission of carbon in the atmosphere. Due to the report, pressure has been mounting on the administration of supply chains to implement strategies on their carbon management. Analysts have however stated that there are various pros and cons of the supply chains going green, which have to be considered in the implementation of carbon management strategies. This paper analyzes the pros and cons of supply chains going green. Advantages of supply chains going green Improvement in financial performance over time There are various benefits associated with companies going green. One of the benefits of supply chains going green is the positive impact that it has on the financial performance of the supply chain. Despite the myth that cutting carbon emissions increases expense, there is evidence that cutting on carbon emissions has a great impact on cutting expenses of the supply chains. Through a systematic approach to the manner in which the supply chains operate, it is possible for the administration to analyze how carbon management strategies will cut costs for their organization. Through empirical evidence from...
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...Why is the social class valued more by the teenagers than their education? The conflict theory does answer some of this but the real explanation is teenagers are dependent on the opinions of others. "Social class, a system of stratification practiced primarily in capitalist societies, ranks groups of people according to their wealth, property, power, and prestige. Children tend to “inherit” the social class of their parents, during the course of a lifetime they can move up or down levels in the strata." (Ferris, Kerry, and Jill Stein) The elite class or “teen royalty” are the Plastics. The Plastics are white and upper class girls that live in mansions, drive luxury cars and wear expensive clothes. Their social superiority is reinforced by their...
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