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Perpetual Mercy Hospital Case Analysis

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Perpetual Mercy Hospital Case Analysis
Keagan Marble
April 2, 2013
Marketing Management and Strategy
Section 002
Case Brief
Receipt #: 317113731

MEMO:
To: Linda Rochford
From: Keagan Marble
Date: April 2, 2013
Subject: Perpetual Mercy Hospital Case Brief A. Problem/Issue: In April of 2000, the Downtown Health Clinic (DHC), which is run and overseen by Perpetual Mercy Hospital (PHC), found out some troubling news and was very concerned about it. Perpetual Mercy Hospital found out about the possibility of establishing a similar clinic five blocks north of their facility. The main problem is that the new clinic may take away DHC’s current patients and put a damper on DHC’s profitability and financial progress. This situation and possible alternatives were analyzed to develop a recommendation of how DHC can keep their patients and continue to achieve its service and profitability objectives. B. Alternative Identification
There have been many options in consideration regarding how to meet the patients needs more efficiently to prevent them from leaving DHC and moving to the new facility as well as attaining their profitability. The two main alternatives that can be analyzed are: Tactical Alternatives 1. Extend operating hours 2. Provide gynecology services
Strategic Alternatives 1. For a second physician to be hired 2. Build long lasting relationship with business community

C. Evaluative Criteria
What’s being considered in deciding on one of the alternatives? 1. Profitability 2. Customer Satisfaction 3. Attracting new customers 4. Cost Benefit

D. Alternative Evaluation 1. The first alternative for DHC is to extend their current operating hours. * Extend operating hours Monday-Friday from 7:00 AM to 7:00 PM * 30% of patients suggested this option * Add a second licensed physician

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