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Pizza Hut

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Pizza Hut Scenario
Pizza Hut has built an outstanding reputation for service that has earned the respect of the customer. Building a leading pizza company requires continuous innovation, commitment to quality and dedication to customer service and value.
One of Pizza Hut's target audiences is on-the-go-moms. Busy moms want to be guilt-free of their busy lifestyle and still want to provide good satisfying meals in a hurry. Pizza Hut offers both value and convenience. Great options are the Skinny Pizzas, which have fewer calories that the health-conscious mom can appreciate. An insightful way to reach out to these moms could be advertising in the periodicals that they read. Busy moms are always looking for useful tips and ideas from such publications as Ladies Home Journal, Woman's Day, and Redbook. Another target group is young adult males. Pizza is so versatile; it easily fits into young men's active lifestyle. It is no muss, no fuss that makes it super convenient, and cold pizza out of the fridge the next morning is a champ's breakfast. A good way to reach out to this group is through media campaigns that incorporate sports. Super Bowl, Sunday night football, March Madness are just some examples.
Pizza Hut engages the customers that visit their website through personal interaction. Customers can pick and choose endless combinations of crust, sauce, and toppings. Who doesn't want it their way? Express Checkout is offered to repeat customers so that they have their favorites already saved for the next visit. It helps to create brand loyalty due to the total experience being speedy, as well as, incredibly convenient. Also, Pizza Hut rebranded themselves one April Fool's Day to Pasta Hut when they launched their Tuscani Pastas. It is only natural to be attracted to those who make us laugh, which then spreads through word-of-mouth; that is a sign

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