...“Barbie, Spring Break” – A Reflective Report Throughout this semester the analytical exploration of discourse, genre and multimodality has enabled us to engage with various academic works, which ultimately enhanced the overall understanding of this course. With this knowledge, we were given the task of creating our own radio projects, exemplifying through a specific radio genre, a particular discourse. This project was very fulfilling, specifically after the conclusion of our group’s experimental radio piece, “Barbie: Spring Break.” Within this essay, I will aim to reflect and judge the process, as well as the overall finished production of this podcast. It becomes evident that through the analysis of how our piece engages with different discourses, ultimately constructs the way we understand our world in a socially driven frame (Leeuwen, 2005, p. 94). Through this the audience will hopefully gain a greater understanding of the importance of radio in our world. Further, the piece makes use of different genres, as well as appropriating our chosen platform to a specific audience. This script dealt with one main discourse, Barbie, and how she ultimately is a contradiction of what girls want, compared to what they should be. However, our podcast aims to satirize this meaning through humor, as well as experimenting with talk back radio to enhance the overall significance of this podcast. Discourse: “Barbie: Spring Break” dealt with the discourse of Barbie, the doll, epitomizing...
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...• Do information media have social responsibility? If yes, in what ways? If no, why not? Yes, I think information media does or at least should have social responsibility. Generally, people rely on these types of media for information about all kinds of things. Politics, crime, natural disasters, and news in general. If an information media source inaccurately reports information, then the public is left with false information that they may perceive as truth. This could lead to issues, such as people being upset and even contacting public figures to change or even prevent things from happening, that are not actual problems. For example, in the Tool Wire lab, one of the people I communicated with mentioned a law she had heard about that would raise taxes on small businesses, effectively, putting her out of business. She stated she had heard about the law online in a podcast. She planned to contact her local representatives to stop this law. Unfortunately, she had not further researched the accuracy of that pod cast and therefore the information could have likely been false. So while she and others, were contacting the representatives, filing petitions etc. Other things could have been happening that the representative should have been addressing! Due to situations like this, I think information media needs to be responsible for what they report and how! If a source is bias, I think it needs to be up front about that. Also, all contributor or reporters need to have credentials...
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...6th grade English syllabus Guidelines/ Procedures 1. Enter the class room quietly 2. Turn on tablet 3. Raise your hand to speak 4. Write each night’s homework in your planner Sixth grade rules: 1. Gum chewing is not allowed! 2. No food or drink in the classroom. 3. Keep desks free of pen/pencil marks. 4. Cell phones must remain in lockers. 5. Backpacks should remain in lockers when possible, otherwise, they need to be UNDER the desk. Required materials: Charged tablet, charged back-up battery, tablet pen, red pens, pencils, blue or black pens, binder Homework expectations: You will have a variety of different homework assignments. It is imperative that you check RenWeb on a consistent basis, as well as write down the homework from the board every day. Most of the assignments will be completed on your tablet. Many assignments will be graded together in class, and then uploaded to Moodle. Late policy: Daily homework will not be accepted late. If homework is not turned in on the day it is due it will receive a zero. The first zero will result in an email sent to your parents. The second zero will result in a referral to a dean. For projects, book reports, and for the research paper the late policy is a little different than the daily homework policy. The first day that it is late it will get 10% taken off of its overall grade earned. For the second day that it is late it will get 20% taken off of the overall grade earned. On the third...
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...dibuat oleh Noah dan perusahaannya; Odeo. Salah satu investor Noah di Odeo adalah Evan Williams. Williams lebih banyak memberikan kontribusinya didalam perusahaan Odeo. Setelah Williams menjual salah satu perusahaannya bernama Blogger kepada Google, ia mempunyai rumah yang sangat mewah dan bekas apartemen yang ia miliki digunakan untuk kantor Odeo yang baru. Ditempat yang baru, Odeo mulai mengambil beberapa pegawai dan web desainer bernama Jack Dorsey. Pada bulan Juli 2005, Odeo mempunya produk baru yang disebut dengan Podcasting. Tetapi beberapa bulan kemudian, Apple mengumumkan iTunes yang mempunyai fitur Podcasting Platform yang dapat dimiliki oleh semua orang. Disaat yang bersamaan, para karyawan Odeo, Williams dan Noah sangat terpuruk. Tetapi tidak lama setelah itu, mereka menyadari bahwa orang yang menggunakan fitur Podcasting tidak sebanyak seperti apa yang mereka pikirkan. Setelah kejadian ini, William memutuskan bahwa masa depan Odeo bukan di Podcasting, dan satu tahun kemudian, ia mengeluarkan ide untuk mencari tujuan baru untuk perusahaan Odeo. Didalam pencarian ide untuk menemukan tujuan baru dari Odeo, Williams mengatakan kepada Glass bahwa ia mempunyai ide tentang ‘status’ dan ia sangat tertarik dengan sebuah...
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...Communications I COM-120-aug15 Essay #1 Discuss the evolution of radio from the 1940’s to the present, reflecting on significant changes. Moving forward from the 1940s, radio went through several significant evolutionary changes. First, analog television broadcasting began in the 1940s ushering in the first major competitor in the mass media arena. Second, in the mid 1990s, several pieces of legislation affected the radio industry by changing the financial landscape of radio including the Telecommunications Act of 1996 and the Digital Performance Right in Sound Recordings Act of 1995. Finally, in 2004, podcasting reshaped radio’s understanding of its audience. Therefore, radio has evolved from humble beginnings to a modern medium of assimilated technologies. The first television broadcasts in the United States began in the post-war 1940s, giving rise to the market for a visual mass medium. During the 1950s many radio personalities abandoned radio, preferring to take their careers to the screen, including Fred Allen and Jack Benny. Additionally, the first televised presidential debate occurred in 1960 between Richard Nixon and John F. Kennedy. While radio listeners generally found Nixon to be the winner, television viewers saw JFK as the victor by a large margin (Cortell, 2010). Thus, television had already...
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...Environmental Trends, Opportunities, and Threats The People creating industry continues to draw interest from all types of individuals, professionals, and corporations and is constantly evolving. Podcasting which was once associated primarily with just IPODs is providing a flexible avenue to communicate through audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, and present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The...
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...that if music is available free of cost, why would anyone pay for it? Could Napster conveniently say that it is indeed the first technology development to provide access to music content for free? Purpose of Study: This paper establishes the following: the industry conditions that led to the revolution in audio distribution while identifying which stakeholders are benefiting most or least; the reasons that made the music stores to attract many subscribers and what if any the record labels should have done differently; determine, if Apple allows its iPods to play non-iTunes songs, how long the success of iPods and iTunes endures; why musicians should sign away their copyright privileges to their songs through creative commons; and how podcasting would likely impact the appropriability of recorded music, radio broadcasting or other types of audio transmission. Overview of the Paper In 1991, Fraunhofer IIS of Germany invented the MP3 format. The MP3 format as stated by Shilling (2010) is an innovative algorithm, “that would set in motion a revolution in how music was distributed”, and that compressed digital songs to about 1/10th the of the original size in a file format with minimal compromise in audio quality of the song and could be shared over the internet amongst users (p.183)....
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...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...nications The Evolution of Corporate Communications Paul Chin 10/26/2005 |[pic][pic]| |[pic] | Trying to get a message across to every employee in an organization is a lot like trying to control kids in a school bus: some will listen; some will hear but misunderstand the message; and some will ignore the message altogether and later complain, "But nobody told me." Communicating to hundreds, sometimes thousands, of employees within an organization is no small feat. This challenge is further complicated in organizations with a global presence, where corporate headquarters is responsible for delivering the same message to satellite offices in geographically dispersed locations. But it's not enough to just create the message. Effective corporate communication involves not only the message itself, but also the medium that carries and delivers it. It's these two components of a communication that dictate whether employees will receive and understand it. But don't fool yourself in thinking that there's some long process of deliberation when they receive one of these messages. Most corporate communications will grab the attention of an employee for no more than a few seconds — if at all. It's within that very narrow window of opportunity that they will decide whether to read something or toss it aside. Employees are processing more information than ever before — information dealing with their projects, their clients, and their industry as a whole. With all this information...
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...(For a complete list and executive summaries see www.umassd.edu/cmr.) The new study compares adoption of social media over the last three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastestgrowing private U.S. companies compiled annually by Inc. magazine. The 2009 Inc. 500 list was released in the September issue of Inc. magazine. In this third iteration, 30 percent (148) of the Inc. 500 participated. The companies include five of the top 10, 12 of the top 25 and 38 of the top 100 companies from the Inc. 500 list. All interviews were conducted with the chief marketing officer or other marketing professional at each company. Questions probed respondents about their familiarity with six prominent social media tools (blogging, podcasting, online video, social networking, message boards and wikis). This included the popular micro blogging service Twitter and other popular social networking sites like Linkedin, Facebook and MySpace. Respondents were also asked about their usage, level of success and their intention to adopt the social media technologies they were not currently using. The latest version of the study also includes new questions on the use of social media tools for recruiting and evaluating employees. marketing research 9 E xecutiv e S umma r y...
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...Trends in Public Relations Until recently most public relations activity involved person-to-person contact between PR professionals and members of the media, such as journalists and television news reporters. However, several trends are developing that alter the tasks performed by PR people. In most cases these changes are the result of new Internet technologies that are quickly gaining widespread acceptance among Internet users and are becoming new media outlets in their own right. Trends include: Updating Corporate News Corporate Blogs Social Media RSS Feeds Podcasting Search Engine Optimization PR Trends: Updating Corporate News Developing websites has long been a time-consuming and often overly technical undertaking for the vast majority of marketers. However, this changed with the evolution of easier to use website development applications, called content management systems (CMS), which allow for quick creation and convenient updating of site information. With CMS those with access, including public relations personnel, can add information on a regular basis. In addition, posting company news to websites can be tied to social media and RSS feeds, thereby allowing for automatic notification. Many journalists and other media members are finding social media and RSS feeds to be a more convenient way to acquire information, particularly if they follow certain industries and can monitor specific industry information websites. By subscribing to relevant...
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...Data Communication Presentation Data communication is the transmission of data from one location to another for direct use or further processing. Wireless communication offer organizations and users many benefits, such as portability, flexibility, increased productivity and lower instillation cost. Wireless technologies, in the simplest sense, enable one or more devices to communication with each other without physical connections without cabling. Half Duplex Duplex Simplex Asynchronous Synchronous A half duplex line that can send and receive data but not simultaneously. A full duplex line can send and receive data simultaneously. A simplex line permits data to flow n only one direction. You can send data or receive it or both. Asynchronous communication is the transmission of data without the use of an external clock signal, where data can be transmitted intermittently rather than in a steady stream. the sender and receiver must synchronize with one another before data is sent. To maintain clock synchronization over long periods, a special bit-transition pattern is embedded in the digital signal that assists in maintaining the timing between sender and receiver. What is a Network? A network is a group of two or more computers linked together so that they can share resources such as hardware, software and data and can communicate with each other. 1. 2. 3. 4. 5. ...
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...networks impact our daily lives. Describe the role of data networking in the human network. Identify the key components of any data network. Identify the opportunities and challenges posed by converged networks. Describe the characteristics of network architectures: fault tolerance, scalability, quality of service and security. Install and use IRC clients and a Wiki server. • How Networks Impact Daily Life • Explain the benefits of instantaneous communication and how it supports and improves our lives. How Networks Impact Daily Life • Describe the characteristics and purpose of popular communication media such as, IM, Wikis , Blogs, Podcasting, and Collaboration Tools –Instant messaging • Real time communication - between 2 or more - people based on typed text –Weblogs (Blogs) • Web pages created - by an individual –Podcasting • Website that contains - audio files available - for downloading How Networks Impact Daily Life • Explain ways that using information networks to share and collaborate improves teaching and learning How Networks Impact Daily Life • Describe ways communication over a network changes the way we work How Networks Impact Daily Life • Describe ways communication over a network supports the way we play Data Networking Role, Components, and Challenges • Basic characteristics of communication –Rules or agreements are 1st established –Important information may need to be repeated –Various modes of communication may impact the effectiveness...
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...Liberty University EDU 701 Dr. Verlyn Evans Web 2.0 Tools: Instruction for the 21st Century Learner Submitted by Carol Horner March 9, 2008 Table of Contents Introduction 1 Statement of the problem 2 21st Century Learning Definition 3 Web 2.0 Definition 3 Web 2.0 Tools 5 Blogs 5 Wikis 7 RSS 9 Social Bookmarking 10 Online Photo Galleries 12 Podcasting 13 Other Tools 15 Conclusions 17 Recommendations for Future Research 18 References 20 Introduction Effectively communicating with students, the parent body, and with one another will be a huge challenge for educators in the 21st century. Technology has changed almost every part of our society, including our educational methods. Traditionally, schools tell their stakeholders what needs exist for students in their school. Authors like Fuller (1996) and Siemans (2004) have shown that educators, as a group, have a gap in their perception of computer usage. This gap suggests that teachers may not be using computers competently in their lesson plans. Early implementation of computers in classrooms was an additional activity rather than integrating them into the core curriculum. Other resistance to technology integration comes from the idea that the school day is already too busy and teachers cannot add anything new (Jenkins, Clinton, Purushotma, Robinson, & Weigel, 2006). Outside the classroom, students are on the forefront of technology usage. Today’s students are considered...
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...Chapter 1: Exploring the Network Introduction We now stand at a critical turning point in the use of technology to extend and empower our ability to communicate. The globalization of the Internet has succeeded faster than anyone could have imagined. The manner in which social, commercial, political and personal interactions occur is rapidly changing to keep up with the evolution of this global network. In the next stage of our development, innovators will use the Internet as a starting point for their efforts - creating new products and services specifically designed to take advantage of the network capabilities. As developers push the limits of what is possible, the capabilities of the interconnected networks that form the Internet will play an increasing role in the success of these projects. This chapter introduces the platform of data networks upon which our social and business relationships increasingly depend. The material lays the groundwork for exploring the services, technologies, and issues encountered by network professionals as they design, build, and maintain the modern network. Technology helps create a world in which… national borders geographic distances physical limitations …become less relevant to our daily lives. Globally Connected Among all of the essentials for human existence, the need to interact with others ranks just below our need to sustain life. Communication is almost as important to us as our reliance on air, water, food, and shelter....
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