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Presentation for Pump

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Submitted By touxian
Words 386
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When consumers decide to buy a product based on the interest and importance of the product to them, this is defined as involvement level.
Read more: http://www.brighthub.com/money/personal-finance/articles/71493.aspx#ixzz1WcglStX2
According to former research Huurne, ter & Gutteling involvement does increase the need for additional information as well as affective responses, and therefore indirectly motivates people to seek or avoid additional information.
Buyers become psychologically involved when making the decision to buy a product. However, there are levels that determine the involvement. For example, if I'm out running errands and I'm thirsty, I will run into a convenience store and grab a bottle of water. Usually, I will grab any cold bottle of water and purchase it. It is a quick purchase that will probably last under a minute. Thus, my involvement level is low when buying my bottle of water.

We can see, elements determine level of involvement of this bottle of water is basically cost and safety.
However, my involvement level raises when I start to notice that I like one particular brand of water. So every time I run errands, I stop in the convenience store and search for that particular brand and purchase it. This is limited decision making involvement. And there are reasons for this increase of level of involvement and make a girl like me to seaching for this particular brand. Or we could say, this is how this brand react for the targeting on me.

Why not a bottle of juice, there is also vitamins, and it is natural.
Sugur
How about a diet coke.
Carbonic acid make my blow my stomach.

The reason my level of a bottle of beverage increased, is I learned these special needs. All these marketing people try to wispper all around that: you desive something better and special, and we can give it. The Special points pump marketing people find,

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