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Quality Control Failures at Johnson & Johnson

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CHAPTERS 5 AND 10 - Q.2-4

Dermalogica is a skin care brand with head quarters in Carson, CA. The Dermalogica Tribe has over 100,000 skin care therapists who retail the largest recognized professional skincare line in the world. Their products; produced in the United States, are free of common irritants and ingredients. In my opinion, the brand awareness, eighty plus countries, and over 100,000, skin therapist shows its value. They employ innovative concept marketing techniques such as skin bars and micro-zone treatments. Sharing and teaching these ideas and procedures is the cornerstone of Dermalogica’s brand.
To be a part of the Dermalogica Tribe or a loyal customer provides a degree of comfort when looking for a new type of skincare product. Dermalogica customers perceive the value and quality of the merchandise they are purchasing. If a competitor’s price is higher for a similar product, a Dermalogica customer will pay the excess, knowing the product they are receiving will accomplish its claims. Clients will always reach for the sturdy white bottle with the distinctive grey lowercase “d” every time. This type of brand association and loyalty is hard to find. Since 1986 when Dermalogica was developed, it has set the industry standard.
As a member of the Dermalogica Tribe, I can attest to the equity of this brand. Though I do not “drink the Kool-Aid” as they say, I do know the branding and marketing of Dermalogica is superior. Their products are of excellent quality. The company strives to serve each employee, Tribe member, and client with the highest

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