...9-201-025 REV: MAY 29, 2003 RICHARD RUBACK PAULINE FISCHER Radio One, Inc. Radio One (Nasdaq: ROIA, ROIAK), the largest radio group targeting African-Americans in the country, had achieved tremendous success by purchasing underperforming radio stations, changing them to urban formats, and using its programming, marketing, and operating skills to cut unnecessary costs. Under the leadership of Alfred Liggins III, chief executive officer and president, the company posted consistent, above-average, same-station broadcast revenue and cash flow growth, and grew from 7 stations in 1995 to 28 in 1999. In October 1999, two of the nation’s largest owners of radio stations—Clear Channel Communications Inc. (NYSE: CCU) and AMFM Inc (NYSE: AFM)—announced plans to merge. Scott Royster (HBS ’92), chief financial officer and executive vice president of Radio One, knew that the Federal Communications Commission (FCC) would require Clear Channel to divest some of its radio assets after the proposed merger. The divestitures were an opportunity for Radio One to acquire 12 established urban stations in the top 50 markets. Acquiring those stations would more than double the size of Radio One and help build its national platform. Liggins and Royster had to decide if Radio One should purchase the stations and how much to offer. The Company Radio One was founded by Liggins’s mother, Catherine Hughes, who learned the radio business while teaching at Howard University. In 1980, Hughes...
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...Crowsourced Radio Several years back, when I was a lot younger, I used to marvel at the voices I heard on radio. It was so enchanting and so out of this world that the possibility of ever hearing myself over the air was something I was scared to even dare imagine. Secretly though, in my dream world, I knew I wanted it. It was like that little taboo that even though publicly abhorred, has its own irresistible attraction. Fast forward to the present and now the whole thing has flipped. It’s no longer surprising. It’s not even as attractive as it was. Somehow the shine has dulled through years of radio commercials, imaging voice and a myriad of other radio stuff. It’s however not un-common to come across the excitement of a listener who has heard their voice for the first time on radio. Birthday calls, discussion call ins, music requests, salaams and incident reports are just some of the ways in which radio fans dreams of being on air have come alive. Rarely do they get an opportunity to control what goes on air though. Imagine you are the listener and imagine it was possible for you to control what music is played and not just that. Even further, imagine that you could also say a few words concerning anything under the sun and all that is broadcast for everyone to hear. This is beyond radio as it is widely understood now. In fact, very few programming directors would let go the reigns on their station content in exchange for complete lack of control. However, this is not a...
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...beginnings; she transcended from a boisterous radio personality to a leading daytime talk show host despite what would be considered shortcomings. She dealt with addiction, low self-esteem, and an overall battle for acceptance. Her journey is one that resembles some of the theories in novel Mastery by Robert Greene. Wendy was born in 1964. By the time she was in sixth grade she stood at 5’7 with a size eleven shoe. She stood out to say the least. One of three children, she had big shoes to fill as her sister attended a prestigious college at the age of sixteen. Wendy followed her footsteps and attended Northeastern University in Boston where she majored in communications with a minor in journalism. It was in college that she got into radio by hosting her own show on the college’s radio station. She went on to travel to stations in St. Croix, Virgin Islands and New York City. Upon working at various radio stations Wendy would be released for not sticking to the prewritten script according to Biography.com, Wendy says, “It’s been mostly 'Read these liners, and play the hits' and 'You're saying too much' and 'Shut the hell up,'” (¶ 7) for most of her radio career. Wendy modeled her style after the edgy Howard Stern. She named herself “Queen of All Media”. This title was a piggyback of Howards, “King of All Media”. She unintentionally exercised honesty and often times angered many of her interviewees. In her twenty-three years of radio she explains that she was able to gain...
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...perform an analysis of the Information Technology status of the business. Identify three business problems you see at Club IT in terms of resources, customers, and supply chain. Club IT has a lot of issues coming in from the back to the front door; given to the fact the technology is an issue for Ruben and Lisa. The fact there club lacks the upgraded technology in order to make a statement among all other clubs in the area. Club IT does not have the relationships that most successful club have with their consumers or contractors. For example Belasco night club in Downtown LA sub contracts to a professional radio station who makes appearances on certain nights and have professional relationships with music Stars who may be included for a certain percentage of the profits made from that night. The thing is the more you reach out and make connections such as a radio station or well-known DJ; they automatically have an fan base which will boost your ratings and boost your reputation with free promoting from each source. Unlike like Belasco’s venue they lack the technology, lack resources when it comes to customer’s appellation and just like any other club around the nation you need to make relationships with promoters who will bring and build your clientele. Club IT lacks many key components which could make the night time business a successful entity. Ruben and Lisa have a very nice venue again just right for the night time entertainment stream, but technology and lack of applications...
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...magazines, radio ads are much more affordable than many people realize. While broadcasting in radio, a company is able to reach its target audience at the lowest cost. Being that the most affordable form of advertising means of publicity is through the airwaves, it is frequently the preferred kind of mainstream marketing medium of many businesses new and old. Although radio is the cheapest and most direct form of placing bulletins, there is a process in which companies must follow in order to successfully reach their target audience. Once a company has decided to use radio as the medium of choice for their advertisements, the company needs to first decide who their target audience is going to be by looking into factors such as gender, age, where they live, interests, hobbies and even personality traits. It may come to sound a bit stereotypical but many business owners instinctively know what type of music their target audience listens to. If a company is trying to market a new type of energy drink, they should invest their time in advertising on radio stations that would play rock or hip-hop music, rather than a station that plays classical music. As soon as an establishment has identified their demographic, the next step would be to consult with radio stations which cater to the type of audience they seek. While communicating with radio stations, businesses need to keep in mind a few things about each station they reach out to. The first being the reach of a station, which is...
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...team of Radio One, Inc. with an analysis of the acquisition they are considering. The acquisition includes 21 radio stations, 12 from Clear Channel, which has to divest because of their merger with AMFM Inc., six from Davis Broadcasting and three more from Shirk, Inc. and IBL, LLC. The remainder of this report is structured as follows. First, a business case will be made as to provide insight into the relevance and feasibility of the acquisition for Radio One, Inc. Thereafter, the package that is under consideration to be acquired, will be valued and this valuation will be extensively covered. Lastly, a bidding strategy to successfully acquire the package of radio stations will be recommended. Business Case In this section, the relevance of the package of radio stations under consideration to be acquired will be evaluated. In particular, an answer will be formed to the question: why should Radio One, Inc. buy this package of radio stations? The main strategy of Radio One, Inc. is to provide urban-oriented music, entertainment, and information to a primarily African-American audience in as many major markets as possible. Because the biggest part of the radio stations for sale are in urban format and they are in the top 50 African-American markets, their acquisition would significantly improve Radio One, Inc.’s presence in the market. In particular, the acquisition of these 21 radio stations would create nationwide coverage overnight. Among the radio stations, is a radio...
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...Radio has changed dynamically over time because the technology has changed. Consequently, this has also changed some major characteristics of the music industry. Peculiar, how when radio or radio waves were first discovered by Rudolf Hertz in the 19th century, it was considered “of no use whatsoever.” However, without the finding of wireless communications we would not have television, cell phones, Wi-Fi, or for that matter, radio. Since radio has changed, the jobs within this field have expanded. You now have DJ’s, on-air personalities, public relations directors, sales and marketing directors, promotional managers, engineers, and producers. However, it still remains that the general manager of a station is on the highest level of the radio hierarchy. The general manager’s main goals are making and exceeding budget and getting the most out of the employees. When asked to sum up the role of the general manager into one word, Calvin McCoy, whom is the founder and general manager of Crunk for Christ Radio, an internet radio station, said accountability. “Overall accountability for everything pretty much defines this job and it is a risky position but well worth the risks if performed well.” In order to get to the position of a general manager, McCoy informed that like with any job, you should and have to start at the bottom and then work your way up. “A traditional path to this top position is through sales but it can vary from station to station. As a general manager, when...
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...of the happiness will be the listeners of the radio station being entertained at the time the prank is broadcasted, which is a huge number of people (Low, 2013). Owners of the radio station will also be happy when the amount of listeners that tune into the radio channel at this particular time increased to listen to the prank calls made by the radio DJs. This extent of happiness will far exceed the extent of unhappiness caused by this prank call, which are only the nurses being pranked and/or the characters being imitated in the prank call. We can also take another feature for the calculation of the amount of happiness being generated, for example, the duration of happiness (Low, 2013). The duration of the unhappiness is longer than happiness because people who are unhappy tend to take a longer time to recover from that unhappiness. The happiness that the listeners have only will last during the few minutes of the broadcast or maybe a few minutes after as well. The total amount of happiness will still outweigh the total amount of unhappiness because the extent of happiness far exceeds and dominates the net amount of happiness. Therefore, it will be ethical to broadcast the prank call based on utilitarianism. * Kantian Ethics Based on Kantian Ethics, the duty of the radio station is to gain listeners by letting listeners enjoy listening to the radio station and also have a higher rating as compared to other radio stations. To be morally permissible, the rule: ‘if I were...
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...COMM 106 BROADCAST * TV * medium of greatest impact * MOJO * Mobile Journalism * Mobile journalist * Vericorder + smartphone = you can now make a story for radio and TV RADIO * Origin of Broadcasting * Development of USA was adopted also in the Philippines. PERSONALITIES INVOLVED IN THE ORIGIN OF BROADCASTING Lee de Forest * Father of radio * Invented the vacuum tube on 1906, after 10 years it was perfected. * First to cover the Presidential Election David Sarnoff * a Russian immigrant * wireless operator * first to work together with the electronic companies in the U.S [Westinghouse, GE, AT&T] * Created the RCA (Radio Corporation of America) lead by David Sarnoff. * established the NBC (National Broadcasting Company) Frank Conrad * First to prove Sarnoff's convention that people will listen to radio. * Started to broadcast music in 1919, Pittsburgh. * Stimulated the sales of radio and leads the Three Companies to develop sets. * Westinghouse opened a radio station called KDKA on Nov. 2, 1920 KDKA * first fully licensed commercial broadcasting in the USA Early 1920's * KDKA was first introduced in the Philippines. * We had the first radio station in the Philippines called KZIB. But was closed due to financial reasons and they don’t have the technical ability. KZIB * Isaac Beck-first to invest * 20 watts Broadcast Call Letters * KZIB * KDKA ...
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...Broadcasting Company and discuss how the code of ethics is used within the organization. The paper will also identify the type of ethical system at play within the organization and include information in regard to the different departments and the code of ethics. Each member of the company will need to understand the entire code of ethics; however, they will find different uses for this code within his or her duties. Additionally, modification of the code of ethics will be discussed and any amendments will be identified accordingly. Finally, the reaction to the new amendments of the code of ethics by both management and employees will be discussed. The company was founded by Percy Sutton who purchased the first owned African American radio station in 1971. He believed that the best way to empowerment was through the media and politics (HarlemTorch, n.d.). According to InnerCity Broadcasting Company (2010), the mission statement of InnerCity Broadcasting Company states: “Our primary focus is on entertaining and informing our listeners and helping advertisers to better understand the benefits of promoting their products and service to the multicultural audiences we speak to everyday” (para. 2). This statement heads the company’s code of ethics with topics ranging from personal appearance to workplace violence. The company’s code of ethics and their ethical system is a goal-based ethical system. In a goal-based ethical system, there is additional focus on the outcome or final purpose...
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...[pic] Business Plan Module: New Enterprise Development Module No: EF317 Lecturer: Ali J. Ahmad Team No: 11 Team Name: SODS Troops Idea Description: GYMFM is radio station aimed at gym-users and fitness/health enthusiasts. Date of submission: May 12th, 2011 Team Members: Shane O’Donohoe 58440581 BS3 Haydar Jawad 58748110 BS3 John Sullivan 58510687 BS3 Jamie O’Sullivan 58593612 BS3 We hereby certify that this material which we now submit for assessment on the programme of study leading to the award of BBS is entirely our own work, and has not been taken from the work of others, save, and to the extent that, such work has been cited and acknowledged within the text of our work. Signed: _______________________ ID No: ______________ Date: _________ Signed: _______________________ ID No: ______________ Date: _________ Signed: _______________________ ID No: ______________ Date: _________ Signed: _______________________ ID No: ______________ Date: _________ Contents Executive Summary 4 Our Idea 6 Commercial Potential 9 Marketing Plan 14 Operations Plan 17 Management Plan 25 Financial Plan 30 Environmental Mitigation Strategy...
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...I am Manuel the account manager of Jump Start Ad.. We enjoy helping clients buy radio time slot ads. at a price advantage by purchasing time slots in advance, and have used this technique since the beginning. Our top client is you and we are grateful to have you as a client. Therefore, we must share the recent audience ratings on the radio station you chose to present your time slots. Your expectations for 92.3 radio station ratings were high, especially with the new host. Unfortunately, the latest ratings show that in every category the audience for the ad time slots you purchased are well below my expectations. The reason is the new radio host for 92.3 is known as controversial in another city. "I understand you are in a bad situation; however,...
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...of this emblematic radio station across the time. Thanks to Jean-Sébastien Petitdemange, host of the show “Itinéraire d’un auditeur gaté” and working for RTL for more than 15 years & journalist for “Midi en France” on France 3. And Claude Joly producer of the Petitdemange show. Table of contents I. The firm RTL 4 II. RTL’s factors of success 13 A. Radio Listeners 13 B. Hosts 17 C. Communication strategy and new technologies 20 III. Recommendations RTL could follow to improve its business 24 A. Recommendations regarding radio listeners 24 B. Recommandations regarding the hosts 26 C. Recommendations regarding communication strategy and new technologies 28 Everybody knows the radio station RTL. It is the eldest generalist radio station, which remains the most listened station in France, despite of the blips of the media landscape but also despite the swirls in their own history. The firm RTL • RTL story from the 1930s to rtl.fr Radio Tele Luxembourg, a radio network from Luxembourg, was created in 1931. At the beginning, the radio transmitter was located at the Grand-Duché of Luxembourg, in the city of Junglinster. It was the only private French speaking radio that people could hear in Northern Europe, and more particularly in Belgium and France. It is useful to remember that during this period, radio stations could not install their transmitters in France because of the TSF state monopoly. And quickly, Radio Luxembourg gained a...
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...especially radio broadcasting. The need for community radio stations in Zambia has risen over the past few years this is because radio is still the dominant mass-medium in Zambia and Globally. It has the widest geographical reach and the highest audiences as compared to television, newspapers and other information and communication technologies. Radio seems to have proven itself as a developmental tool, particularly with the rise of community and local radios. Therefore, its from this background that this article…. A community radio station is a type of community mass media. The different types of mass media in Zambia can be classified under print, broadcast and electronic media. A community radio station is defined as a non-profit distributing which is designed to serve specific communities of location and interest, thereby providing programming that is relevant to the community, and with management structures that represent the community the station serves. (Lewis and Jones, 2006). It is operated in the community, for the community, about the community and by the community. It is said to be a sound broadcasting station that serves a specific section of society known as a community. The ownership and management of a community radio station is representative of the community that persues a social development agenda and which is non-profit. Community radio stations can be owned by the church, individuals, cooperatives and Non-Governmental Organisations. Community radio is based...
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...showed up for work as the project manager of the Space-to-Space Communications System at the tail end of 1994, he discovered that the project he had inherited was not the one he expected. On his second day on the job, Lemke, an experienced avionic engineer but newly assigned project manager, attended a kickoff meeting with Litton Industries, who had recently been selected as the project’s prime contractor. Lemke had read the contract beforehand and understood the terms of the agreement. He planned to hand the Litton team a set of engineering drawings that had been developed before his arrival so they could get started. After handshakes and introductions, he turned to his NASA colleague who had supported the contract agreement with Litton just weeks before, and asked her for the drawings. Her response stunned Lemke: “What drawings?” A First-of-Its-Kind Radio System The Space-to-Space Communications System (SSCS) is a sophisticated two-way data communication system designed to provide voice and telemetry among three on-orbit systems: the Space Shuttle orbiter, the International Space Station (ISS), and the Extra Vehicular Activity Mobility Unit (EMU). (An EMU is a space suit worn by an astronaut during a space walk, or Extravehicular Activity.) SSCS is designed to allow simultaneous communication among up to five users. The system comprises three product lines: space suit radios (SSER), the Shuttle orbiter radio (SSOR), and the Space Station radio (SSSR). All three share some commonalities...
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