An attractive document generally gets a positive response as opposed to a paper that is not pleasing to the eye. Good design also helps a document look polished and professional after the final revision. The chapter talked about techniques of document design to make a writing look more appealing. These techniques are used for any kind of document, including letters, memos, reports and email. When we talk about document design we have to consider everything, including choice of paper and print, and the use of white space to formatting.

Good design: an illustration
The chapter presented a single memo in three different styles. Even though the content is same in every memo, a good format design made a big difference to the look of the memo. And because of the format design one of them is looks very appealing and easier to read as opposed to the others.
A professional appearance
To give a document a professional look we need to consider the proper design. Sometime employer wants us to write company document in a standard format, for example company’s letterhead and standard stock paper. We look more professional If we can learn employer’s expectations for document design and adhere to them. We should choose high quality material-the best paper and the best print. To give a document a professional look we should consider the following:
1. Paper and print: We should always choose high quality paper for a formal or professional document. The paper always makes a good impression. Also, we should print the document on a good printer to give a professional appearance. Choosing a right font size and a right font style are important considerations too. We shouldn’t use unusual fonts for business document.
2. White space and margin: In order to look appealing, a document should have a good balance between the white space and the margin.
3. Neatness: Sloppiness in a