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Rwt1 Report

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Submitted By MightyZoltan3
Words 3620
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Business Research Report
MOVING TO ONLINE MARKETING

Presented to: Management
Assessment Code: RWT1
Student Name: Michella Dresselhuys
Student ID: 000174834
Date: 08/12/2010
Mentor Name: Lindsey Wicks

Table of Contents

Table of Contents 2
Table of Contents 2
Table of Contents 2
Table of Contents 2
Table of Contents 2
Table of Contents 2
Table of Contents 2 Advantages & Disadvantages of Online Marketing 5
Increase in Internet Usage & Sales 6
Online Marketing Tools Available 7 References 11

EXECUTIVE SUMMARY
This report reviews some issues that should be considered when marketing a business online and presents recommendations to start marketing online.
The Advantages and Disadvantages of Marketing Online
There are several pros and cons to marketing a business online and each one should be considered. Costs can be lower with online advertising but this does not mean that marketing online altogether is going to be low cost. Online marketing allows for a more global reach and this gives us the potential for new customers and an increase in sales. Many customers have concerns about shopping online because of security but disadvantages like these can be overcome with extra security tools that are offered online. There are many more advantages than disadvantages and many of the disadvantages can be fixed.
The Increase in Internet Usage and Sales
Statistics show that overtime the amount of people using the internet has increase and the number of people making purchases online has also increased. The fact that the majority of the younger generation is using the internet and being brought up with it, tells us that the internet can only get bigger in the future. Marketing our business online is a great opportunity and research shows that it should definitely be taken advantage of.
Available Online Marketing Tools
To create a

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