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Rwt1 Task 1

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Online Retail Marketing

Amy Schmitt

Western Governors University

June 1, 2013

Table of Contents

Summary of Online Marketing……………………………………………………………………………..... 3

Advantages of Online Marketing…………………………………………………………………………….. 5

Disadvantages of Online Marketing…………………………………………………………………………. 6

Potential of Online Sales for Company………………………………………………………………………. 7

Requirements for a Successful Online Marketing Campaign…………………………………………………8
Conclusion……………………………………………………………………………………………………. 9
Reference Page…………………………………………………………………………….. ………………10-11

Summary

This report will provide all research done to provide adequate information for online marketing opportunities regarding retail sales. I will provide information and statistics that will give a better understanding of how to market a product successfully. This report will cover the disadvantages and advantages of marketing products online. When properly marketing products online, a company can boost their sales substantially. This is something all retail companies should take into consideration.

Online Marketing Advantages

A company must consider the many different ways of marketing. Online marketing, if done correctly, can prove to be very beneficial. A company needs to determine if the product they are selling can benefit from an online marketing campaign. Marketing online has several advantages involved with it. A few of these advantages include: The ability to reach a larger, even global amount of customers, the ability to be open 24 hours a day/7 days a week, lower marketing costs, feedback from the consumers via the internet through surveys and polls, and being able to track the statistics of customers. These are all ways to help your company succeed.

Online Marketing Disadvantages

There are also disadvantages that must be considered when deciding to market a product

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