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Safeway Inc.

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Safeway Inc. dates back to 1915 when it was initially started in the small town of American Falls in the heart of Idaho. M.B Skaggs began the renowned company from the humble begins of his father’s store that he bought with the ambition and vision of giving his clients the best in quality and to expand the business by maintaining narrow profit margins (Our story, 2014). By remaining disciplined and committed to his vision the store expanded tremendously and by 1926,428 stores were opened in 10 states. Over the years, technological advancements have forced most stores to shift to being virtual stores and while at it in an effort to improve customer relation provide delivery services for goods. Safeway Inc. has adopted the new service of delivering goods in an effort of maintaining the mantra and vision of its cofounder of providing its clients with quality be it goods or services. The institution of this service is majorly to make the store a household name in terms of writing history as being the best grocery store not only country wide but as well as across international borders. Business environments are divided into major categories i.e macro environment and microenvironment. Microenvironment involve external environment of a business that the company has little or no control over hence highly affect the company’s activities. Such factors involve statutory laws concerning the field the company is planning on venturing in. Statutory laws are an example of microenvironment factors that will affect the company’s mode of performance since they will have to conform to the set constitutional laws set and as well as abide with the various governmental bodies that will monitor the company’s activities. Micro environmental factors involve personnel. The personnel of a company highly influence the performance of a company in the sense that their input

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