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Submitted By carolron
Words 675
Pages 3
Suites 11-13 Technology Innovation Centre, UTECH | 876.970.5657

Project Manager eMedia Interactive is currently seeking a Project Manager for Branded Content. Department Description: It is no secret that media consumption has drastically changed in the last five years. Behind every ad campaign is content that appeals to the emotion and creates loyalty that goes beyond conventional marketing results. As the traditional market gets increasingly saturated, consumers are becoming disengaged. It is increasingly important for brands to find new methods to differentiate themselves, increase awareness and engagement. What is required is content that connects with the consumer on a deep level. We call this ‘intelligent content’ because it contains data that allows information to be delivered over a variety of sites and platforms and has built in calls-to-action that generate a response from the consumer. Through harnessing the power of storytelling, our clients use their branded media as a tool to communicate efficiently, improve customer retention, loyalty and increase sales. Today, over 20 companies trust us to handle the intricacies of their content marketing. Detailed Job Description/Responsibilities: The Project Manager will work with clients in the creative department to manage each project’s objectives and support the entire lifecycle of each creative engagement via campaigns, eZine publications, videos and other digital mediums. The Project Manager must develop a deep understanding of the client’s marketing objectives and goals and manage our creative resources to build and maintain the client relationship. The Project Manager coordinates internal resources and outside vendors to deliver projects according to each engagement’s defined scope. He or she is also responsible for participating in business development activities like proposal writing, pitching, and

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