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Shoe Corporation of Illinois

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Submitted By zenithfaizy
Words 1635
Pages 7
Summary:
SHOE CORPORATION OF ILLINOIS produces a line of women’s shoes that sell in the lower price market. Profits averaged from 30 cents to 50 cents 10 years ago while today due to the labor and material costs, the profit is only from 25 cents to 30 cents. Production at both the company’s plants total 12,500 pairs per day. SHOE CORPORATION OF ILLINOIS offers 100 to 120 different products to customers each year. Being a small shoe producer, the President Allison, feels that the only way for a small independent company to be competitive is to change styles frequently, taking advantage of the flexibility of a small organization to create designs that appeal to customers, while other big companies produce large quantities of stable shoes which cuts the prices of constant changes in production processes and sales representatives. The new shoe design launch includes a number of bureaucratic steps which slows down the process and makes some employees to feel that the final approval is just a snap judgment of the president. The firm’s structure is vertical with centralized decision making and there exists some serious employee or interdepartmental conflicts. The president recently hired some consultants and installed sophisticated computers to initiate internal communication but the there is a resistance to change.
1. Leadership errors:
Even though in the case, the management decides to innovate, it is also mentioned that the President of the firm sometimes wishes to produce only stable shoes. There is also an absence of leadership which supports the use of technology. It is also evident in the case that sometimes the President makes a snap judgment to decide the design of the product on which the designers has spent plenty of their time.
2. Innovate or gain benefit from economies of scale.
Being a small shoe producer, Shoe Corporation of Illinois does not produce

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