...The Changing Nature of Global Economy and the Need for Strategic Communication Business today has become a very big venture and the need for expansion into the global economy is deemed necessary for large company growth. Business’s entering into the global market will need strong communications in order to survive a global economy. The concept of strategic communications will allow a company to expand worldwide with the competency that the correct message is being portrayed. The concept of strategic communications involves understanding the meaning of the strategic communications, the different levels of communications, and the advantages of utilizing strategic communications. Strategic communications, in short terms, is the utilization of the best avenue to portray the message and concept at hand. The definition version is infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation. The topic of strategic communications is important because it increases different avenues of communication, provides a consistent and well coordinated delivery of the message or concept, and overall demonstrates the level of professionalism the company has by following distinct procedures. A company operating in a global business market has three different levels the producer can take in order for the consumer to recognize their product...
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...of internal communication of a reputed consulting firm that has widespread reach on domains such as media intelligence, PR, consulting and training to undergraduate students. The research process included conducting in depth interviews with two of the department heads and also with a reporting subordinate. Other sources include organizational statements posted online and the behavioural aspects of employees as monitored before and during the interview process. The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management towards employees. The communication channels applied most frequently are informal, such as word-of-mouth and telephone coupled with a company intranet or emails which the employees can access. The dialogic communication has paved way for strong interpersonal relationships between the employees. While the firm’s operations are currently goal oriented, as the firm plans to enlarge its scale, operations will lean towards being process oriented. In such situations it will be difficult to sustain an informal communication structure and there will be a realization for a more formal communication structure. The report evaluates this range and concludes that even though the current communication practices in the organization are satisfactory, there is always a scope for improvement as there as in scenarios of expansion. The organization should strategize communication culture to maintain...
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...Sample Outline for a Strategic Communication Action Plan The following is an example of an outline for a strategic communication action plan for XXXX County Schools based on the recommendations from an NSPRA Communication Audit Report. The suggested goals were taken from the guiding principles, objectives and action steps detailed in the recommendations in the report. The plan also indicates which of the district’s strategic directions (or goals) the communication goals most directly relate to. Please note that this is an outline and not a complete plan, as there are sections that Communications Office staff and administrators need to address, such as budget, timelines, responsible parties and evaluation measures. Ongoing communication and public relations activities should also be added. While this represents a substantial start on developing a comprehensive communication plan, it requires the input and direct involvement of XXXX County Schools staff and patrons in order to prepare a final plan. Strategic Direction: Highest Student Achievement Suggested Goal: Position XXXX County Schools as “the district of choice” for quality teaching, learning and student achievement. Objectives • Develop clear, consistent messages that are delivered in “one clear voice.” Action steps: ♦ Create a theme. Target audience: Staff; parents; community Budget: Timeline: Responsible persons: Evaluation measures: ♦ Develop key messages for staff, board and key communicators. Target audience:...
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...The Key to a Thriving Business: Internal Communication Presented to Mark Medicoff Lecturer John Molson School of Business Concordia University Prepared by Student Comm 212 Section F John Molson School of Business Concordia University October 21, 2008 Table of Contents Executive Summary............................................................................................................iii Introduction..........................................................................................................................1 Background..............................................................................................................1 Purpose Statement....................................................................................................1 Research Methods....................................................................................................1 Body.....................................................................................................................................1 Keys to International Success..................................................................................1 Internal Communication in Business.......................................................................2 Microsoft’s Success in the International Market.....................................................2 DHL’s Success in the International Market.............................................................3 ...
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...Stuart(2005) argues why annual report is still important. He provides four points that annual report can offer to show the next horizon and resonate with shareholders. Those key messages can guide shareholders effectively in order to realize high financial results. This article explains the report question efficiently what necessary messages and major method communication is demanded to shareholders and possible inventors. While it is limiting since the article come down to checking the characteristic an annual report needs which can exchange ideals efficiently with its main readers. In addition, Stuart(2005,P.2) illustrates many success examples how DTCC change their annual report by using some new methods such as benchmarking approaches and techniques, set up senior communication officer. Those examples are rarely and cannot be seen as evidence. The lack of the source is perhaps it is useful in DTCC but the author does not show some evidence whether they can be used in other companies to communicate with shareholders. Text 1 Goldstein, Stuart Z. 2005, ‘Unleashing the power of the annual report at DTCC’, Strategic Communication Management, vol.9, no.3, pg.30 Text 2 Arumugam, S. 2005, ‘Navigating the web of Financial Reporting’, EBF，issue 23 winter 2005/6, pp.51 Text 3 Australian Shareholders’...
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...net/publication/241730557 Defining Strategic Communication ARTICLE in INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION · MARCH 2007 DOI: 10.1080/15531180701285244 CITATIONS READS 112 457 5 AUTHORS, INCLUDING: Kirk Hallahan Betteke van Ruler Colorado State University University of Amsterdam 37 PUBLICATIONS 894 CITATIONS 36 PUBLICATIONS 513 CITATIONS SEE PROFILE SEE PROFILE Dejan Verčič Krishnamurthy Sriramesh University of Ljubljana Purdue University 102 PUBLICATIONS 742 CITATIONS 44 PUBLICATIONS 712 CITATIONS SEE PROFILE All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. SEE PROFILE Available from: Betteke van Ruler Retrieved on: 10 April 2016 This article was downloaded by: On: 8 September 2010 Access details: Access Details: Free Access Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK International Journal of Strategic Communication Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t775653701 Defining Strategic Communication Kirk Hallahana; Derina Holtzhausenb; Betteke van Rulerc; Dejan Verčičd; Krishnamurthy Srirameshe a Journalism and Technical Communication Colorado State University, b School...
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...10/30/12 strategic management Lexicon Home About Us strategic management See Also strategy novelty organizational dynamics strategic planning exploration exploitation strategic management methodology strategic management framework strategic management activities good-to-great strategic intent management leadership strategic management competency strategic control organizational theory environment Definition See environment for the interpretive perspective of the organization and its strategic management implications. Strategic management is about charting how to achieve a company's objectives, and adjusting the direction and methods to take advantage of changing circumstances (Faulkner and Campbell, 2003, 3). ""The field of strategic management deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments."" (Nag, Hambrick, and Chen, 2007, 944) Inductive Derivation of a Consensus Definition of the Field -Representative definitionsnew -- espoused by four sets of boundary spanning scholars base on their adjacent field (Nag, Hambrick, and Chen, 2007, 946, Table 4) -Economics -The strategic management field is-positively-the scientific study of the plans that firms build and implement in order to achieve and maintain competitive advantage, andnormatively-the attempt to identify optimal plans for achieving and maintaining competitive...
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...USAWC course paper key competencies for 21st century strategic leaders by LTC JP Moore Strategic Leadership 24 October 2012 U.S. Army War College Carlisle Barracks, Pennsylvania 17013 It became clear to me [as the Chief of Staff of the Army]…I would have to learn new tricks that were not taught in the military manuals or on the battlefield. In this position [as a strategic leader] I am a political soldier and will have to put my training in rapping-out orders and making snap decisions on the back burner; and have to learn the arts of persuasion and guile. I must become an expert in a whole new set of skills. George C. Marshall After a review of the aforementioned George C. Marshall quote and the research conducted for this piece, the author draws the conclusion that the success – or failure – of a strategic leader depends on his or her abilities as an intellectual, culturally aware team builder, influencer, and a communicator above the tactical and operational levels of leadership. With this judgment, the following piece will answer two questions. What key competencies should a strategic leader possess in order to align their organizations to a constantly changing and complex – VUCA and JIIM – environment? How do these competencies facilitate his or her strategic organization’s alignment to the constantly changing and complex – VUCA and JIIM – environment? Strategic leader competencies generally consist of the “knowledge, skills, attributes, and...
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...Running head: Strategic Conversations Strategic Conversations Shardae Mohammad Grantham University Strategic Conversations Communication is important within any relationship, therefore it is very important to have communication within an organization. When we discuss strategic conversations for an organization we will discuss having an open communication climate, asking questions, active listening, dialogue, candor and using stories for communication. Strategic Conversations is an interpersonal communication skill process designed to produce valuable, clear and meaningful conversations in your professional and personal interactions. (New York Center, 2005) An open communication climate gives everyone an opportunity to express themselves freely. When I hear open communication I feel like I can speak on anything and that would make me feel comfortable enough to speak on my ideas, or a problem that I may be having within the organization. Asking questions is a part of Strategic conversations and this entitles employees to ask questions to get a better understanding of the organizations goals and or vision. Asking questions also goes hand and hand with open communication climate where you should feel free to ask. If you’re going to have open communication, and give the opportunity to ask questions, you must be an active listener for the conversation to be effective. If you’re listening you can learn about changes needed within the organization and relationships. The...
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...Abstract Effective internal communications is essential to the success of a company and the accomplishment of its mission and strategic objectives. The best companies ensure that internal communication channels flow from the highest to the lowest levels of the organization. As a result, employees are familiar with the mission, vision, and strategic objectives of the company and have a solid understanding of how their individual jobs contribute to overall success. While the importance of internal communications has begun to receive much attention, many companies are still hindered by employees whose actions are not aligned with the objectives of the company. Keywords: mission, vision, strategic objectives, goals, message INTERNAL COMMUNICATIONS 3 Introduction Among the greatest challenges for organizations across all industries is mastering the art and science behind Internal Communications. Vital to a company's success, internal communications drive an organization's progress towards achieving its strategic objectives and creating value for its stakeholders. On the front lines, lower and mid-level employees are the face of many companies. They are the ones that conduct the daily operations and interact with the customers who make judgments and ultimately define the brand image of the company. When employees are engaged in their work and are aware of the organization's mission, vision, and strategic objectives, they serve as critical...
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...Strategic Quality Management and Customer Satisfaction Kim Bellamy, Crystal Elmore, LaVaughn Martin, George Oliver, and Andreameda Pollock December 13, 2011 Stephanie Edens Strategic Quality Management and Customer Satisfaction The American Red Cross (ARC) is an emergency response organization dedicated to providing relief to the victims of some 70,000 disasters each year (American Red Cross, 2011). They also contribute to community services that help the needy and provide support and comfort for military members and their families. The American Red Cross collects, processes, and distributes blood and blood products. They offer compassionate services to educational programs that promote health and safety and international relief and development programs. Founded in 1881 by Clara Barton, the American Red Cross has become the nation’s premier emergency response organization (American Red Cross, 2011). Quality management and customer service are among the highest ranked aspects of the organization. This is apparent in the SWOTT analysis of the organization as well as in the mission and vision statements, and the American Red Cross’s strategic planning. The American Red Cross has more than half a million volunteers and 35,000 employees and they are dedicated to providing quality relief to victims while offering excellent customer service. SWOTT Analysis Strengths Weaknesses Opportunities Threats Trends Strategic Position The American Red Cross is a national brand that...
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...Strategic Communication Ethics Ethics is the subjects that define the difference between the right and wrong, in terms of business it is refereed as the ethical literature of doing business. Ethics has always been a part of our lives, defining our boundaries for deciding whether which side would favor us and which side is the right one. Many ethical philosophers believe that the act of doing right or wrong is totally depended on the situation. Philosophers also believe that ethics is science of conduct that motivates each individual to live under the defined conducts of life. Ethics is not a new subjects, it is from the times of Socrates and Plato around 2500 years back when the theory of ethics came as the “state of art”. Ethics has played a very important role in translating legal laws and regulations; ethical guideline is required for the assessment of new laws. Ethics focus on creating and sustaining more moral values such as honesty, responsibility, respect etc. These values are termed as the moral or ethical principles. Business Ethics When we say Business Ethics, it is subjected to the behavior of working in an office atmosphere. It is important to work right and do what is right at workplace. There is a very special relation that the company has with its customers and stakeholders; the company is always working hard to please them. Business Ethics also involve the ethical behavior of one employee with the other, the healthy conversation between the manager and...
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...Final Strategic Plan Bus/475 09/19/11 Matthew Nosbisch Introduction Effective cross-functional teaming is vital to the success of a company. Successful companies possess common traits in how its employees execute on tactics. A common trait employees at properious companies have is the ability to collaborate and work well with other employees in different departments that they rely upon for support or assistance to complete a common goal or objective. “Functional tactics are the key, routine activities that must be undertaken in each functional area—marketing, finance, production/operations, R&D, and human resource management—to provide the business’s products and services” (Pearce & Robinson, 2009, p. 309, para 4). Functional managers who provide clear functional tactics enable their employees. Clear functional tactics and direction enable employees to understand what they need to do in their day-to-day work and thereby strengthens accountability. In a present scenario, strategic direction plays a vital role in the overall success or failure of a business organization (Joyce & Woods, 2001). Key strategic elements guide the strategic direction of the organization. Alignment between strategic direction and business activities is essential to ensure the attainment of vision and mission. Strategic Objective According to the vision and mission of Mapua (spring) water company, the main objective of the company is to gain highest shares of the market by providing...
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...STRATEGIC ISSUE MANAGEMENT PRACTICES AT THE KENYA POWER & LIGHTING COMPANY LTD BY BETTY MWENDE KAUMBUTHU A RESEARCH PROJECT PRESENTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTERS OF BUSINESS ADMINISTRATION DEGREE, SCHOOL OF BUSINESS, UNIVERSITY OF NAIROBI NOVEMBER 2013 DECLARATION This research project is my own original work and has not been presented for a degree in any other University or Institution of higher learning. SIGNED ………………………………………… DATE ………………….. BETTY MWENDE KAUMBUTHU D61/71576/2008 This research project has been submitted for Examination with my approval as University Supervisor. SIGNED: ………………………………………… DATE: ……………………. MR. JEREMIAH KAGWE Lecturer School of Business University of Nairobi ii DEDICATION This study is dedicated to my parents and friends who bring me immense source of joy and fulfilment. iii ACKNOWLEDGEMENTS I am deeply indebted to Mr. Jeremiah Kagwe for his guidance, patience and insightful input from the commencement of this project to its completion. I wish also to express my appreciation to the School of Business, MBA lecturers without whose enormous contribution in class sessions, this work would have not been possible. I am also grateful to my entire family members. Their encouragement, patience and understanding were attributes without which I would not have successfully completed the project. I have also received support and motivation from several fellow MBA students during class sessions, group discussions...
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...A Communication Audit August 15, 2012 A Communication Audit Organizational communication as an academic discipline embraces the study of symbols, messages, media, interactions, relationships, networks, persuasive campaigns, and broader discourses within an organization (Cheney 2004). However, organizational communication could also be used as a general term to cover public relations, public affairs, investor relations, labor market communication, corporate advertising, environmental communication and internal communication (Van Riel 1995).The issue of communication and its integration in all aspects of the organization, as well as its contribution to the achievement of organizational strategy, has become a major focus point in many discussions as indicated by some examples of the proponents of integrated communication such as Gayeski and Woodward (1996), Jones (1999), Wightman (1999), Duncan and Moriarty’s (1998), Reukert and Walker (1987), Moenaert, Souder, DeMeyer and Deschoolmeester (1994), Clark and Fujimoto (1991) and Sriram, Krapfel and Spekman (1992). According to Leahy (2003a:3) management expects to measure effects which simply means that management expects result in all aspects of the organization including communication. However the issue of contribution and more specifically the precise value of what communication contributes, or the impact it has on the success of an organization, are seldom clear and the effect of communication is often times not tangible...
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