...Calendar Overall for Case-Study Presentation & Mid-Term Exam – MGT 4760 (Strategic Management) Sem 1, 2012/2013 Sec 8 (M-W) No. | Week | Topics | Class Day | Date | Schedule | Details | | 1 | Chapter 1: The Nature of Strategic Management | 1- Mon 2- Wed | 10/912/9 | | | | 2 | Chapter 2: The Business Vision and Mission | 3- Mon 4- Wed | 17/919/9 | | | | 3 | Chapter 3: The External Assessment | 5- Mon 6- Wed | 24/926/9 | | | | 4 | Chapter 4: The Internal Assessment | 7- Mon 8- Wed | 1/103/10 | Quiz 1 (Chapter 1.2.3) | | | 5 | Chapter 4: The Internal Assessment | 9- Mon 10- Wed | 8/1010/10 | | | | 6 | Chapter 5: Strategies in Action | 11- Mon 12- Wed | 15/1017/10 | | | | | BREAK(22/10 – 28/10) | 13- Mon 14- Wed | 22/1024/10 | | | | 7 | Chapter 5: Strategies in Action | 15- Mon 16- Wed | 29/1031/10 | Case Presentation Session 1Case Presentation Session 2 | Group 1:L: Lia Hilaliah (Case Study 3)Group 2:L: Mas Syairah bte Mohamad (Case Study 5) | | 8 | Chapter 6: Strategy Analysis and Choice | 17- Mon 18- Wed | 5/117/11 | | (Mid-Term Exam 7/11 Wednesday)Seminar Room 1.1 | | 9 | Chapter 6: Strategy Analysis and Choice | 19- Mon 20- Wed | 12/1114/11 | Case Presentation Session 3Case Presentation Session 4 | Group 3:L: Mohamed Sheikh (Case Study 9) Group 4:L: Izzati Nor binti Salleh (Case Study 14) | | 10 | Chapter 7: Implementing Strategies: Management and Operations...
Words: 418 - Pages: 2
...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
Words: 2657 - Pages: 11
...Case Study Analysis_WK5 PSY322/Consumer Psychology and Research June 16, 2013 Case Study Analysis The subject case studies are designed in order to conceptualize the cross-cultural consumer behaviors, their effects on business and company activities while analyzing the case study. The main realm of subject study is the consumer behaviors in global perspectives. The studies are also aimed to create the sense in the students about how to analyze the case study. So to achieve the said objectives the extensive literature review is conducted including the evaluation of consumer behaviors and their decisions regarding purchases while including the lessons learned by the Apple regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. The consumer behaviors during the field survey administered under subject study are found dissimilar across the cultures. These dissimilarities in behaviors of the customers across the cultures affect the company’s marketing mix strategies. These effects are discussed in sections created below. Likewise the lessons learned from the Walt Disney Company about consumer behavior and purchasing decisions at Hong Kong Disneyland has also been added as a part of study while explaining various issues that may influence the behaviors of the consumers. Lastly the survey administered identifies the reasons behind the Japanese consumers’ behaviors of hating the iPhone...
Words: 1723 - Pages: 7
...the micro skills with the broader macro perspective or, in other words, the proverbial big picture. The management role requires engineers to be able to envision, from a broader perspective, the operation of an organization and the market one serves. You must learn to think, act, speak, and process from the “management mind.” This capstone course draws from all functional areas of an enterprise to provide strategic direction to an organization. It also provides engineers with a management perspective as a complement to the engineering orientation, which they currently possess. Strategies are offered to ensure not only success in a competitive “for profit” environment, but the sustainability of success throughout the economic cycle. A framework is developed to understand the interrelation of accounting, finance, operations, engineering, and marketing. Class format will be lecture, case study analysis, open discussion, guest speakers, and student presentation. Student Notice: As a...
Words: 1175 - Pages: 5
...Information ... mba.danielwatrous.com/wp-content/uploads/2014/03/tufs.pdf In the case of TUFS, some of the anticipated benefits included ... before starting an IT project, some of which include investment during development and ... In IT projects, there is a risk of going to one of two extremes: analysis paralysis or. Investing In Tufs Discussion Questions Free Essays www.studymode.com/.../investing-in-tufs-discussion-questions-page1.ht... Case Summary Investing in TUFS The case refers to a company called Northern Insurance and their huge investment on TUFS (Technical Underwriting ... Investing In Tufs Mini Case - eBooks Club flipclub.net/investing-in-tufs-mini-case-free-download.html File Name: Investing In Tufs Mini Case File Size: 3.5MB His companies were ... eBooks tags: investing in tufs; investing in tufs case study; investing in tufs mini ... Pearson Education - IT Strategy: Issues and Practices PDF ... www.pearsoned.co.uk/bookshop/detail.asp?item=100000000581206 6. Building Better IT Leaders from the Bottom Up. Mini-cases: Delivering Business Value with IT at Hefty Hardware. Investing in TUFS IT Planning at ModMeters. Investing In Tufs Mini Case Zip - MIG33 BATURETNO COMMUNITY ... baturetnomig33.forumotion.com › ... › SCREEN SHOOT May 4, 2014 - Investing In Tufs Mini Case Zip > tinyurl.com/qjxj5dg. ... exploded_view_front_rotors_on_a_2004_ford_f350_truck.pdf ... practical case study Tufs - SlideShare www.slideshare.net/abhinaysachan/tufs Sep 3, 2011 - Investments...
Words: 509 - Pages: 3
...or more case study of coastal management, discuss whether the benefits outweigh the costs. | With reference to a named country, evaluate attempts to manage population change.Name of country: | Discuss how the United Kingdom’s changing population structure is likely to affect employment in the health and care services over the next 25 years or so. | June 09 | Describe and explain the formation of landforms resulting from rejuvenation. | With specific reference to a case study of coastal erosion, assess the relative importance of its physical and socio-economic consequences. | Outline and comment on the economic and political consequences of populationchange | Describe and suggest reasons for regional variations in morbidity in the UK. | Jan 10 | Discuss the advantages and disadvantages of hard engineering as a floodmanagement strategy | Explain the causes of sea level change and the formation of resultant coastal landforms. | For any two of the following types of area, summarise the contrasts between themand explain the implications of these contrasts for social welfare: * inner city * suburban * rural–urban fringe * rural settlement.Chosen areas: | Discuss the impact of obesity on people’s health and the strategies adopted to care for people with obesity | June 10 | Compare and comment on the economic and social effects of flooding in two contrasting areas of the world. | Discuss issues relating to a coastal area where soft engineering management strategies have been...
Words: 8537 - Pages: 35
...evaluating the article ‘Multichannel Retailing: A Case Study of Early Experiences’ written by Ruby Roy Dholakia, Miao Zhao and Nikhilesh Dholakia, featured in the Journal of Interactive Marketing, Vol. 19, 2; pp. 63 -75. All three authors are professor and assistant professors of marketing in various universities. Multichannel marketing is offering customers more than one way to purchase goods -for example, from a website, a catalogue, as well as in retail stores. In order to evaluate the relevance of their findings I will introduce another case study and compare the findings. The main focus of the article is the description of the move into multichannel retailing of a brick-and-mortar and catalogue retail company through the addition of Internet retail. By analysing the purchase data from 530,000 customers the authors came to the conclusion that those who became customers through the Internet bought less often than those who became customers through the catalogue and physical stores. This is an indication that the Internet is an evolving channel. The main findings revealed expanding channel choices offers many benefits despite the learning costs; customer characteristics play a strong role in their use of specific channels. Customer behaviour is strongly influenced by marketing efforts. When reading an article one would expect the information to be focused and concise, though in this article that is not the case. It is very repetitive and written in such a way that...
Words: 1830 - Pages: 8
...Case Study admin | April 3, 2013 Case Study Acting as the CEO of New Heritage Doll company and need to decide which investment projects can create values for shareholders’ wealth so that the company can receive funding in the next five years. Student’s task is to evaluate proposed projects using the financial and qualitative information provided and to select projects to be approved for a given year’s investment plan using any evaluation criteria deem appropriate. Students are to submit the simulation online and to write a final report in a formal business format based on the simulation. Case Study Instructions: This is an individual assessment. You are acting as the CEO of New Heritage Doll company and you need to decide which investment projects can create values for shareholders’ wealth, so that the company can receive funding in the next five years. Your task is to evaluate proposed projects using the financial and qualitative information provided and to select projects to be approved for a given year’s investment plan using any evaluation criteria you deem appropriate. There is more detailed information provided in the case study and you also can: 1. Review the Preparetab where you’ll learn about New Heritage and its corporate strategy; 2. Navigate the Analyze tab to view detailed financial reports at the divisional and company levels. Here you can also evaluate projections for each of the available projects; 3. Proceed to Decide tab to submit your final project...
Words: 1227 - Pages: 5
...You are here: Home / Transmedia Storytelling / Case Study Example: The Three Little Pigs Case Study Example: The Three Little Pigs If the Three Little Pigs were told as a transmedia story it might be designed like this: The basic story would be told in an anchoring medium, such as a novel, TV show, or film. The wolf has a companion website would give us opportunities to learn more him, the path that led the wolf to his current antisocial tendencies, and give us a glimpse of his inner genius, such as showing his mathematical schematics of the impact of wind velocity on the materials of straw, sticks and bricks. We would also be able to find maps of the turnip field, apple tree, local market and County Fair and strategic attack positions. We would follow the wolf as he plots and adjusts his plans at each volley by the pigs. On a Ning network, Wolf supporters form Team Wolf and contribute strategy, information, additional maps, and alternate endings and plot developments. On a blog, the first little pig details the family history, his paranoid suspicions of a dark figure lurking about his house that led to the pigs decision to live apart rather than together. An Anime comic takes fans on the first little pig’s visions of a pig super hero saving the world and avenging evil as personified by wolves. The second little pig Tweets his chronicle, seeking advice on sustainable building materials and the relative merits of straw and sticks from other Twitterers, and relaying breaking...
Words: 831 - Pages: 4
...Overview The case explains why Starbucks had to expand outside the US and the entry strategies it adopted in international markets, and discusses the various risks faced by Starbucks and the effect of these risks in its revenues in international markets. Problem Major Problem The major problem of the case was the not so well planned international operations of Starbucks compared to its US operations and the entry strategies it adopted in international markets. Minor Problem The minor problems were: The pricing of the products offered. The high level of prices of the products of Starbucks is generally caused by too expensive cost of production that causes suffering to its customers. The operation problems encountered by the business due to lack of a trained workforce. The inappropriate and unsuitable real state/location for its store. Objectives To solve the problems of this case study. To recommend advices and solutions regarding the problems encountered of this business. Facts *Alternative Course of A*ction To study and think carefully about the decision of entering international markets. To go for a supplier of cheaper items needed in the operation that would enable the business to lower the prices of its products and make it affordable and attract those middle as well as low profile consumers. To hire trained applicants to ensure the smooth...
Words: 510 - Pages: 3
...Refreshment PLC case study question: Discuss the concept of strategic drift and from the viewpoint of Refreshment PLC, identify the likely main strategic drivers that are likely to apply in the case of the proposed strategic alliance. Whenever strategy is discussed, there has to be a starting point and a desired end point in a given timescale. Strategy is the process or way of getting to the desired state or end point. Strategic drift occurs when external and internal events, foreseeable and unforeseeable impact and alter the course of the strategy, thus effectively misaligning the strategy with the desired outcomes and achieving an altered course of action. This veering off from the set path or strategy is called strategic drift. Basically, Refreshment PLC aims to infiltrate new Asian markets for its flagship product line which markets its product as low calorie and sugar free. Refreshment sees the Asian market as huge marketing potential and as per strategy, following strategic drivers have been identified: Strategic Drivers: The alliance which is being formed will help both Refreshment PLC and Scorpion in attaining mutual strategic objectives which are relevant to each partner respectively. Evolutionary Drivers: As refreshment PLC found out the market for its products in Europe is saturated, so it needs to go for greener pastures, in essence market its products in larger markets. It is a very feasible option as information flow mechanisms and the internet have made it...
Words: 489 - Pages: 2
...GCE Media Studies Advanced Subsidiary GCE Unit G322: Key Media Concepts (Television Drama) Mark Scheme for June 2011 Oxford Cambridge and RSA Examinations OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of qualifications to meet the needs of pupils of all ages and abilities. OCR qualifications include AS/A Levels, Diplomas, GCSEs, OCR Nationals, Functional Skills, Key Skills, Entry Level qualifications, NVQs and vocational qualifications in areas such as IT, business, languages, teaching/training, administration and secretarial skills. It is also responsible for developing new specifications to meet national requirements and the needs of students and teachers. OCR is a not-for-profit organisation; any surplus made is invested back into the establishment to help towards the development of qualifications and support which keep pace with the changing needs of today’s society. This mark scheme is published as an aid to teachers and students, to indicate the requirements of the examination. It shows the basis on which marks were awarded by Examiners. It does not indicate the details of the discussions which took place at an Examiners’ meeting before marking commenced. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes should be read in conjunction with the published question papers and...
Words: 2522 - Pages: 11
...2013 Assignment 3 / Group Assignment (25%): Students are required to work in a group of 3 to 4 members. Students will be allocated one case study to analyse and attempt. The case study comprised of a few questions. Students are strongly encouraged to exhaust relevant syllabus taught and guided throughout the semester to attempt all the questions. Choose either one of the following case study to attempt, please refer to the attachments for the detail of case study. Case study 1: Abou Shakra Restaurant: Creating Customer Value The Old-Fashioned Way Questions: 1. Describe Abou Shakra in terms of the value it provides for customers. (20 marks) 2. Do you think Abou Shakra should develop a high-growth expansion strategy? Why or why not? (20 marks) 3. Should Abou Shakra spend more on advertising than is currently expended? (20 marks) 4. Suggest TWO (2) other methods by which Abou Shakra can provide value to its customers. (40 marks) Or Case study 2: Mavi Jeans: Jeans That Fit Questions: 1. Indicate and explain FIVE (5) factors contributed to the success of Mavi Jeans? (20 marks) 2. How would you define the company’s target market? What is the current positioning strategy? Briefly explain Mavi’s 4Ps. (20 marks) 3. Suggest TWO (2) methods by which Mavi can segments and targets the Malaysian...
Words: 499 - Pages: 2
...Söderlund Per-Magnus Andersson Hospitality Industry, Management Control Systems, Performance Measurement, Contingency Approach, Multiple Case Study The purpose of the thesis is to describe and analyze the use of management control systems in the hospitality industry. Purpose: Methodology: The study is mainly a descriptive, multiple case study based on deductive reasoning. However, explanatory elements occur. The nature of the study is to a large extent qualitative and is primarily based on interviews and analysis of current management control tools. The analytical strategy includes pattern matching, explanation building and cross-case synthesis. Theoretical Perspectives: The main text editions included are Anthony and Govindarajan (2003 & 2007), Lindvall (2001), Merchant and Van der Stede (2007) and Samuelsson (2004). Furthermore, the use of management control systems in the hospitality industry is examined using literature such as Harris (1995), as well as other articles. Empirical Foundation: There are four units of analysis included in this study: (1) BrewPub København; (2) Färs & Frosta Sparbank Arena; (3) Kulturmejeriet and; (4) Scandic Hotels. This organization is divided into three subunits; Scandic Kramer, Scandic Malmö City and Scandic Star Lund. Each organization is described in terms of background, situational factors, strategy & management philosophy, organizational...
Words: 36462 - Pages: 146
...Case Study: Snapple Steals Share I. Introduction This case study scans the critical decisions to be made by Arnold Greenberg, Chief Operating Officer (COO) of Snapple. The point of view of the latter was chosen since his role is increasingly important to the company’s ability to execute its strategy. The chief operating officer’s main concern is to come up with strategies that will drive operational excellence and high performance in the operation of the business. His decisions are very critical to the success or failure of the business. He is also responsible for turning such decisions into actions. II. Objective The primary objective of the study is to identify the major problem and articulate a solution that resolves the issues. III. Problem/Issue Analysis Snapple come up with a decision whether to change its strategies to keep on competitive in the ready-to-drink market and how they supposed to do these strategies with all the pressure that goes with it. IV. Alternative Courses of Actions (ACAs) The courses of actions presented in this case are made possible to address the problems and issues, these are as follows: Course of Action No. 1 Expand the company Advantages • The primary benefit of business expansion is the ability to attract, retain, and gain new customers. • Expanding the market of the business will give sense. It will create recognition to the company as well as the product/services they offer in the market • One clear...
Words: 1473 - Pages: 6
