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Strategy Implementation at Art Corporation

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ASSIGNMENT

CORPORATE STRATEGY - MBL93DU

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Kudzai Lister Pasipanodya
2 Newcastle Road
Workington
Harare Zimbabwe
+263773205843

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Submitted By | Kudzai Lister Pasipanodya | Student Number | 78043824 | Date Submitted : | 29/05/2015 | Module Code | MBL93D-U | Assignment Number | Assignment 1 | Lecturer Name | Dr F du Toit |

PERCENTAGE OBTAINED: __________________________

LECTURER COMMENTS:

UNISA GRADUATE SCHOOL OF BUSINESS LEADERSHIP

MASTER OF BUSINESS LEADERSHIP

CORPORATE STRATEGY ASSIGNMENT
AMALGAMATED REGIONAL TRADING (ART) CASE STUDY

KUDZAI LISTER PASIPANODYA 78043824

Date: 29 May 2015

TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY…………………………………………………………………….4 1.1. ART Corporation Introduction………………………………………………………4 1.2. ART Corporation Organizational and business structure………………..…..5 2.0 ART’S CORPORATE STRATEGY…………………………………………………………..7 2.1. What is corporate strategy…………………………………………………..………7 2.2. Corporate parenting & corporate strategy…………………………………..…..8 2.2.1. Definition of a corporate parent……………………………………………………8 2.2.2 ART as a Corporate parent………………………………………………………….9 2.2.3 ART’S approach as a corporate parent…………………….……………………12 3.0 ART’S CORPORATE STRATEGY………………………………………………….……..13 3.1. Restructuring…………………………………………………………………………13 3.2. Investment in resources…………………………………………………….……..13 3.3 Strategic alliances…………………………………………….....……………………13 3.4 Marketing………………………………………………………………………………..14 3.5 Expansion and distribution…………………………………………………..………14 3.6 Value Creation………………………………………………………………………..14 3.7 ART’s BCG portfolio analysis…………………………………….…………………15 3.8 Key

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