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Supply Chain in the Entertainment Industry

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Submitted By andrelandaez
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FINAL EXAMINATION: DESC 634.11
NAME… ………………………………………..
ANSWER ANY 3 OUT OF FIVE QUESTIONS
1. The in-house and production capabilities enabled Zara to offer fresh designs at stores twice a week throughout the year. Zara produced about 11,000 styles each year, 5 times as many as a comparable retailer.
a. Analyze in detail the problems faced in the supply chain due to their excessively frequent new\? product introductions. b. What strategies were adopted to achieve such a high rate of new product introductions?

2. The entertainment industry of Hollywood has undergone four major transformations in the last 40 years, from “Films shown in theatres” to “Video Rental of VHS Cassettes” to “Sell Through DVDs” to “Digital Delivery of Content”.
Analyze how the factors of Product Pricing, Channel of Distribution, Inventory Management and Customer Service have changed in the supply chain though the four generations driven by technology.
The film industry is the only industry that we can say has gone through so many changes as far as supply chain. Everything has changed! Channels of distribution, customer service, inventory, revenue sharing options, production, marketing and pricing. We will call these stages or eras of changes generation 1,2,3,4. In the next paragraphs I will accommodate the different stages of the industry approximately in each generation:

* In generation 1 movies were only shown in theatres, a price to watch the movie and then the extra of watching the movie on a specific date once a year as a re-run. The industry was pretty stable and had most control of their business. * In generation 2 the momma poppa rental shops opened. They had a great cost structure and made a lot of revenue. Their strategy (or

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