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Tennis Club

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Economics of setting up a Tennis club clinic
This study aimed to study and research on the financial prerequisites of setting up a tennis club. It details the resources needed, procedures followed and criteria adhered to when starting a tennis club. It further expounds on practices to ensure that the club runs profitability. Tennis is undoubtedly the most major game played in academic institutions; it’s played in all elementary schools, high schools and colleges across continents. A lot of financial, economic, management and HR practices need to be addressed in setting up a club club (Keighley, 2010). In this light, the paper will dwell on the economic side detailing the mandatory resources, and procedures. With this knowledge one can smoothly run a successful tennis club. The most emphasized aspect to a club is hiring a professional management team for the club (Sprecher, 2016). Coaches and managers with proficient qualifications should be hired to drive the business aspect of this venture. A coach is instrumental in nurturing talent and lessening negative experiences (Perris, 2000 ). The study further analyzes budgeting for initial set up cost, recurrent expenditures, cash flows and profitability of the club. It accounts for resources such as salaries of administrative stuff, purchase of equipment, maintenance of facilities, organization of competition, petty cash and consultation services. Therefore we cannot overlook the need for sponsorship, endorsement, talent scouting, income generating activities and premise location (Norman, 2013).The study doesn’t fall short in identifying ethical and discipline issues regarding tennis and its players. Lastly the study highlights the importance of priming and visualization in promotion of player’sperformance.
Literature review Limited researches have been done to establish the criteria of setting up tennis clubs in the USA. Most existing literature is just marketing guides to setting up enterprise clubs. The tennis clinics are always held with an aim of promoting interest and awareness of the tennis sport (Keighley, 2010). The key skills required of coach’s are Continued Education Units (CEUs) skills. Career development skills are the important in enhancing their performance and club overall relevance in the increasingly competitive field. In order to design effective coaching program, the needs of the coaches should take cater stage (United States Tennis Association, 2008).
Without funding it’s very impossible to develop a tennis club or business venture for any matter. Funding is the driving force of this venture (Keighley, 2010). Funding helps to caters for initial cost and recurrent expenditures such as salaries, maintenance, upgrades of equipment and funding competitions). Clubs require funds for miscellaneous expenses and consultation services accrued from running the club (Keighley, 2010) . Major sponsor for tennis clubs are the corporate entities, government subsidies and donors. Since time immemorial, most sports clubs have always resorted to alternative sources of income. According to United States Tennis Association, (2004), commercial activities, government subsidies, registration fees, membership fees, donations, sponsorship, fundraising and club-branded sports merchandise are the major sources of revenue to a tennis club (Perris, 2000 ).
Ethical consideration within tennis clubs include: adherence to organizational conduct, player discipline, promotion of image for general cause and fair pricing to players. Discipline in a tennis club is considered corrective and nurturing, which help shape players future (Brad & Steve, 2013). To improve performance, practice, andvisualization are important. These two techniques train players’ minds and neural reflexes that aid physical performance. These two techniques are considered hypnotic as it conditions the body to do exactly what the mind tells it to do (Presentation High School, 2014).
Proposed methodology
This research enlists the use of participants, data collection instruments and results in regards to methodology. The participants in this research were the tennis players, coaches, managers, and tennis stakeholders based in USA. An ethical clearance and a Non-disclosure agreement were established for all participants in the study to ensure privacy of the respondents.
Instruments
Merriam (1998) asserts that there are two common instruments for public opinion polls are focus group and surveys. The research took the survey route; online email survey to be precise. A Google document survey tool and a mailing list were created, containing the survey questions and addresses of major tennis clubs in the USA respectively. The respondents were requested to complete the survey and also circulate the survey to other stakeholders, staff and players known to them.The objective were covering a wider sample size. Each respondent was required to express their views in light to questions posed.A sample size of 110 was established and 80 surveys were completed.
The data was collected, stored and analyzed using Google Document analysis feature. The results were published online with graphical representation and interpretation of the results. The major sections covered in this research are: 1. What resources are required in starting a tennis clinic? 2. What effective practices are required in running a profitable tennis club?
Discussion
When asked what resources were mandatory, there were diverse replies, but the common answers were appropriate sport equipment, premise, business strategic plans, sponsor and, sufficient funding, the procedures to be adhered was identified packaging of services, business registration, licensing and taxation.
To improve player performance, coach professional development, practice and visuals were the most identified. On asking how performance of tennis players could be enhanced, The most common answers were investment in effective equipment, player and coach development, enrollment in effective training programs. The effective practices required to run the clinic profitably identified were: minimizing recurrent expenditures, good procurement practices , accurate record keeping, accounting mechanism, increasing turnover in commercial activities and sale of tennis related merchandise were the common answers. Organization competition and tournaments was identifies as the most important step in promoting the club.
Conclusion
The major objective of this research was to identify financial implications associated with setting up a tennis clinic. In conclusion, having the right skilled managers and coaches is vital. Cost of establishment and recurrent expenses should be identified at the time of clinic inception. Legal requirements, such as registration, licensing and taxation are the major requirementto be understood. Playerdevelopment andbranding should be top notch this is attributed to ethical issues and discipline of player Packaging of the services. As a recommendation strategic planning, marketing, administration and management of the club should be strengthen.

Works Cited
Brad, G., & Steve, J. (2013). Winning Ugly: Mental Warfare in Tennis--Lessons from a Master. Simon and Schuster.
Keighley, M. J. (2010). A Guide to Tennis Club Planning, Building and Financing. Minnesota: Industry Publishers.
Merriam, S. B. (1998). Qualittative Research and Case Study Applications in Education. San franscisco: Josey Bass.
Norman, I. (2013). The Art and Science of Mental Health Nursing: Principles and Practice. McGraw-Hill Education (UK).
Perris, J. (2000 ). Grass Tennis Courts: How to Construct and Maintain Them. Bingley: Sports Turf Research Institute.
Presentation High School. (2014). Coaches Handbook. San Jose: Presentation High School.
Sprecher, M. H. (2016). Special Report: Facility Management. Retrieved April 29, 2016, from Tennis Industry Magazine : http://www.tennisindustrymag.com/articles/2010/07/17_special_report_facility_man.html
United States Tennis Association. (2004). Coaching Tennis Successfully. Human Kinetics,.
United States Tennis Association. (2008). Coaching youth Tennis. American Sport Education Program. United States Tennis Association.

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