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Tesla Strategic Plan

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Submitted By theonelose
Words 10367
Pages 42
4/29/2011
BUS 496 Dr. Janis Dietz

Table of Contents Table of Contents 1 Current Situation 2 Strategic Direction 23 Personal Assessment 26 Financial Analysis 30 Appendix A 33 Appendix B 36 Appendix C 39

Current Situation
Introduction; Company Overview; Strategic History of Industry; Analysis of Industry; Strategic History of Organization; Mission Statement, Current Business Level Strategy; Current Strategy for the Major Operations/Functions of the Company; Description of the Organizational Structure, Culture, and Control Systems; Analysis of the Financial Position; VRIOS Analysis; SWOT
Company Introduction and Overview
“Why the Name ‘Tesla’? The namesake of our company is the genius Nikola Tesla, an inventor, electrical engineer, and scientist. Among his life's many inventions (and more than 700 patents) are the induction motor and alternating-current power transmissions. Without Tesla‘s vision and brilliance, our car wouldn't be possible. We're confident that if he were alive today, Nikola Tesla would look over our 100 percent electric car and nod his head with both understanding and approval” (Tesla Motors).

Tesla Motors is an automotive manufacturing company that was founded in 2003. The company produces fully electric-powered cars, as well as modular battery packs. Currently, the company only has one car model on the market, the Roadster, of which only around 1500 has been sold. However, at a cost of around $100,000 for the Roadster, it is not priced affordably enough for the everyday person. This may soon change due to the fact that the company is going to be releasing a new electric sedan, the Model S. Recently, the company has purchased a new production plant in Fremont, California. This new plant “will make Tesla's second car model, a $50,000 sedan called the Model S, with production planned for mid-2012,” be much more

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