...0 Economic Analysis……………..………………………………………………….…... 8 • Supply and Demand • Market Equilibrium • Gross Domestic Product 6.0 Propose Economic Solution…………………………………………………….….... 11 • Technologies Advances • Human Capital Growth • Low Import Tax • Land & Infrastructure • Opportunity Cost 7.0 Conclusion / Summary ………..………………………………………………….…... 13 8.0 Reference ………………………..………………………………………………….…... 15 1.0 The Article 2.0 Essence of the Article • Thailand’s populist “rice pledging scheme” of buying rice from farmer at high prices has predictably made Thai rice too expensive for the world market. Refer to Fig. 1. • Thailand government buys rice directly from 1 million registered farmers at about twice the market price. • Thailand rice export fell a precipitous 45.6% from Jan 1 to June 27 2012. • Yield of main rice crop had declined by 17.2% over the decade due to low-quality grains, unsuitable plantation areas, and slow progress in developing irrigation in rain-dependent areas and high input cost. • Thailand government is holding about 11 million tonnes of rice. Fig. 1, Rice Export price Source: http://www.fao.org/economic/est/publications/rice-publications/the-fao-rice-price-update/en/ 3.0 Introduction of background Thailand government introduced “rice pledging scheme” to boost the income of 37 million Thais, the population of registered farming families. (Boris Sullian, 6 Oct 2011). The scheme was initial plan for duration of...
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...AY 2011 COMPARISON OF MARKETING STRATEGIES BETWEEN JAPANESE AND KOREAN COSMETICS COMPANIES IN THAILAND’S MARKET MATHAVEE REUNGSINPINYA Major in Business Administration GRADUATE SCHOOL OF COMMERCE WASEDA UNIVERSITY 35092351-8 C.E. PROF. GROSSBERG PROF. SUGIURA D.E. PROF. FUJITA Table of Contents CHAPTER 1. SECTION 1. SECTION 2. SECTION 3. SECTION 4. CHAPTER 2. SECTION 1. SECTION 2. SECTION 3. INTRODUCTION ................................................................................... 1 INTRODUCTION ............................................................................................ 1 OBJECTIVE OF THE STUDY........................................................................... 3 RESEARCH METHODOLOGY ......................................................................... 3 STRUCTURE OF PAPER ................................................................................. 4 INDUSTRY ANALYSIS .......................................................................... 5 THAILAND’S COSMETIC MARKET ................................................................. 5 JAPANESE COSMETICS IN THAILAND ........................................................... 8 KOREAN COSMETICS IN THAILAND ........................................................... 10 CHAPTER 3. MARKETING STRATEGIES OF MAJOR JAPANESE AND KOREAN COSMETIC COMPANIES ..............................................................................................14 SECTION 1. JAPANESE...
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...Political Factors Affect Business Activities in Asian Countries . Contents . 1. Introduction………………………………………………………………………..……..3 2. Political Factors That Affect Business………………………………………...4 1) The Case of Toyota Motor Corporation………………….….……..5 2) The Case of Taiwan………………………………..…………….…….…….8 3. Conclusion…………………………………………………………..…………………..…9 4. References……………………………………………………………………………..….10 Introduction For every business, internal factors, such as the company’s culture, vision, and its own products are extremely important for their success. However, the external factors are also so important that every business should pay special attention to them. A model has been invented to describe those external factors that influence business activities. This model is called the “PESTLE Analysis”, which is formally known as “PEST”, and was first invented by Francis Joseph Aguilar, in his book “Scanning the Business Environment”. PESTLE Analysis is a model to analyze external factors that may have impact on business activities. P stands for Political, E,S,T,L,E, stand for Economic, Social, Technological, Legal and Ecological.(Francis, 1967) In this model, the first factor, the political factor, can impact most aspects of our society, whether for individuals or organizations, in developing countries or developed countries. The reality is that any strict policies, tense political situations, or even a little transformation may cause the business to suffer a lot, and...
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...------------------------------------------------- ------------------------------------------------- Master of Business Administration Concentration in IMC ------------------------------------------------- Course Code: BB503 ------------------------------------------------- Course Title: Marketing Management Assignment Title: Observation Assignment Date Submitted: 25 October 2014 25 October 2014 Declaration of Originality: The work contained in this assignment, other than that specifically attributed to another source, is that of the author(s). It is recognised that, should this declaration be found to be false, disciplinary action could be taken and the assignments of all students involved will be given zero marks. In the statement of collaboration, I have indicated the extent to which I have collaborated with other students, whom I have named. CLEARLY PRINT Name: | Student ID No: | Signature: | Nisa Unothai | 566110520011 | | Lin Xiao (Rebekah) | 576110520002 | | QinXueFei (Sophie) | 576110520006 | | Li Minyi (Maple) | 576110520007 | | Zhou zhiyu (Jayce) | 576110520010 | | Padcharee Klahan | 576110520015 | | | | | | | | Tasks 1. Select the specific Brand of fast food chain or coffee shop chain e.g. KFC, Starbuck Group 3 selects Kentucky Fried Chicken (KFC in short name) which is an international brand providing fast-food restaurant in many countries. 2. Discuss the similarities...
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...assembly, and distribution of passenger cars, and commercial vehicles. The company also provides full maintenance and after-sales services over the 50 years. 3. Micro analysis Company is able to control and determine the internal environment. Therefore, there includes the consideration of the micro environment. In addition, it can be analysed to strength and weakness of the firm in which used as a tool to create the comparison. Furthermore, all members of the micro environment help marketers to build a positive relationship with customers, competitors and company. 3.1 Customers Mercedes-Benz definitely appeal to groups of well-off customers, which is inclusive of upper class and middle class in social class classification, due to business conditions to guarantee the financial status or social status. In terms of factors influencing customer behaviour, it depends on one’s personality and luxury to illustrate perception of customer’s...
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...Entry Into Foreign Market Cameron International Corporation Cameron International Corporation with returns of $6,134.8 million (2010) and disposable profit of $562million (2010) be responsible for flow tools and density device equipment for both land and sea oil togs. It synthetics the doddle preventer on the Transocean BP rig. It works in more than 100 countries over several votive activities. The corporation has just offered into FDI associations with a acquisition of a Brazilian firm that productions include goods for the Brazilian oil and gas trade to fund its development into that marketplace. Myanmar has retreated strategy of segregation forced by the governing armed management. In 2011, the country reversed progression with permitted elections, and dialogues with unorthodox clusters. The country is very rich in oil and gas resources. Business microclimate is extensively observed as dense and unethical. 1. Determine which institutional and risk factors must be considered and whether they support entry or not. Myanmar is one of the under developed countries of the Southeast Asia region. Institutional factors may involve commitment. It can be institutionalized by validation an agreement and/or distribution costs. In reparation, somebody has to take the prime to consolidate the setting up of the foreign investments. Government policies can play an important role in setting-up a foreign setup, and these strategies can extremely distress its attainment. Two significant...
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...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of...
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...to maintain order and progress. However, economists and the rest of the world did not see the breaches in the economy and realize the affect those considerations would have in the exacerbation of an entire region. The purpose of this essay is to explain what the Asian Economic Crisis was, the causes, consequences, and how the world went about resolving the issue to bring this region to where it is today. The 1990s was a decade of enormous growth in Southeast Asia sustained by its exporting (Noble, 1). It was commonly known as the Asian economic miracle. Macroeconomic balances were relatively steady and inflation was under control in these Asian countries, like Thailand, Indonesia and Singapore. Because of the major progress and developments in these countries, it became an attractive location for foreign investment. Technology had reached a new brink, where people could invest internationally without having to leave the country and establish a huge investment abroad. Trading through the internet was easy, efficient and convenient. Capital Inflow into these countries was inundating the banks and several sectors of these countries in a way they never saw before. For the investors it was beneficial because their rate of return was nearly ten to twenty times higher than what they would get by investing in the domestic market (Noble, 8). For the Southeast Asian countries, it was wonderful because it gave them the capital to develop their countries and have the opportunity...
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...Suggestions Walmart needs to adjust to the Chinese market, while leveraging its source of competitive advantage. This requires a delicate balance. At the US, the brand Walmart is associated with low price rather than quality. In China, where everyone is going for low prices and providing low quality to do so, Walmart’s own brand could be an assurance for low prices but with quality by making the Walmart name about more than just retailing. The suggested strategy in the 2008 Walmart supplier meetings shows that it’s heading in that direction (Business Week). This also follows Gome’s strategy of renaming its suppliers to their own brand (Business Week), but goes beyond it as the foreign brand in China is already associated with higher reliability and quality assurance. This actually holds true in China were retailers do a better job of enforcing supplier quality than the local regulations. With that, Walmart is still able to use its expertise and knowledge in supplier negotiation and distribution system to keep costs down. Although Walmart is a Joint-Venture, the sources do not mention any attempt to leverage the local partner to meet the local market, which seems the opposite to some other joint ventures discussed like Danone and Wahaha. Working together with the local partner to understand where and how the local regulations can be used or adjusted for Walmart’s success and gaining a stronger hold of the potential customer’s heart might help Walmart’s growth and dominance in...
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... Faris Njemcevic Ibrahim Music Avdo Halilovic Sabit Ceho 1. Explain both crises in your own words As for the Asian crisis which has occurred in year 1997/1998 we can say that something that looked really small, and not important has impacted most of the Asian countries but the World as well. As for the crisis beginning, we can say that it has begun in the Thailand. Problems started in the USA where was a lot of loans and credits that lead towards the collapse and bankruptcy of most of the banks and financial institutions in the USA. Looking for the investment and good return of investments, Americans banks and investors have decided that the Middle East and Asian countries are perfect investing area. When American companies started to invest into Asian countries like Thailand ,which has really low GDP and standard of life, big money income into poor countries it has only one possible outcome. GDP in Thailand and other surrounding countries started to appreciate really fast which was almost uncontrollable. Problem was that many experts have noticed and put a warning on ,was that GDP should appreciate but on a stabile level, their thesis was that GDP of poor countries and countries where American financial institutions were investing money should appreciate in the way of productivity not by importing and putting so much money into small country in such short period. They were right I agree with this, because if economics of one country...
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...Airline Studies Module Code – 5N4971 An Investigation into Aviation Organisation By: Milton Redmond Table of Contents Introduction: 3 Aims & Objectives: 3 Brief Description of Civil Aviation and Relationship with UNWTO: 4 Chicago Convention 4 United Nations World Tourism Organization 5 ICAO and UNWTO Affirm Cooperation on Joint Aviation and Tourism Goals 5 Description of Etihad Airways: 6 Partners and Alliances: 10 Chartered & Scheduled Flight Services: 20 Etihad Airport Services 23 EAS-Ground 23 EAS-Cargo 24 EAS-Catering 24 Aircraft Type & Passenger Capacity: 25 World's Top 3 Airlines 2013 Profiles and Etihads Direct Competitors: 28 Importance of Branding and General Airport Operations: 29 Movement of Passengers at Abu Dhabi Airport: 31 Communications Utilized by Etihad: 33 Conclusion: 35 Recommendations: 35 Bibliography: 35 Introduction: This assignment requires the author to type a written report on one organisation in the aviation industry which covers learning outcomes 4, 5, 8, 9, 11, 16 & 17 as per the module component. This report is to identify and research an airline related product or service that meets a particular consumer need. Finally the Author will evaluate the findings, draw conclusions and recommendations. Aims & Objectives: * Evidence of understanding and application of Airline Studies. * Detailed Exploration of the chosen topic. * Use / selection of relevant...
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... International Business Law – BUL 6850 South China Sea Oil Dispute Introduction The South China Sea dispute is a territorial wrangle among certain Asian countries. The rivalry dates back to the Sino-Japanese War of 1894 (Roberts & Buszynski, 2015). The interest by these countries is the suspected oil potential of the region and fishing grounds. China claims the majority of the area covering hundreds of miles east and south of its southern province of Hainan. Other countries involved in the dispute include Taiwan, Vietnam, the Philippines, Malaysia, and Brunei, all part of the Association of Southeast Asian Nations (ASEAN) (See Appendix 1). The United States (U.S.) is an interested entity in the dispute based on the enormous number of commercial goods that pass through the sea each year (Dutton, 2014). This study will utilize the outcome of historical resolutions taken to resolve the dispute and analyze the conflict. Conducting a thorough analysis of this dispute is significant because it will set a good precedence for other existing global territorial disputes. In addition, finding a working solution for the dispute will benefit the ASEAN member countries through stability and other interested entities, such as the U.S., who rely on the South China Sea for trade. This paper will propose an International mediation alternative to the South China Sea oil dispute that will promote joint utilization of the natural resources within the territorial area. The Role of the...
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...Vietnam, Laos, Myanmar and Cambodia. In the future, two other countries could be incoming members of Asean: Papua New Guinea (on candidate status since 1976) and Timor-Leste (on observer status since 2002). These two countries have a combined population of 7,300,000 (2011 estimate). Unlike the EU, Asean will likely not have a common currency and neither the same nor a similar governing structure. About education, four priorities in this area have been laid down by the Asean Education Ministers. These are first, promoting Asean awareness among Asean citizens, particularly the youth; second, strengthening Asean identity through education; third, building Asean human resources in the educational field; and fourth, strengthening the Asean University Network. Committees on these priorities are working in full gear. In fact, come September this year, the Asean education ministers are to convene in Vientiane, capital city of Laos, to formulate a 2016 to 2020 plan aimed “to further narrow the development gap on education and human resource development among Asean countries, notably between the older and newer member nations.” For practical purposes, what steps can we...
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...The black hole of South-East Asia: strategic decision making in an informational void George T. Haley Senior Lecturer, Faculty of Business, Queensland University of Technology, Brisbane, Australia Chin-Tiong Tan Associate Professor, Faculty of Business Administration, National University of Singapore, Singapore Proposes that most managers and researchers acknowledge that emerging and newly industrialized markets do not have the same quantity of secondary data as the longindustrialized economies of North America and Western Europe. Presents the results of a search of available, business-related, secondary data on South-East Asia’s rapidly growing economies; highlights how this dearth of data has resulted in an informational void that affects the practice of strategic management in the region. Also delineates how regional managers cope with and adapt to the informational void, and to the region’s fastchanging business, cultural and competitive environments, by developing their unique, highly-intuitive style of strategic management. Finally provides some suggestions to bridge this informational void for management practice and for future research. The authors thank the Guest Editor, Dr Usha C.V. Haley, two anonymous reviewers, and Comet, for their excellent comments and suggestions. Management Decision 34/9 [1996] 37–48 © MCB University Press [ISSN 0025-1747] An old adage posits that the quality of one’s decisions depends on the quality of one’s information. The more...
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...theoretical foundation upon which to base decision-making and strategic thinking about e-learning system. This paper proposes a new framework for assessing readiness of an organization to implement the e-learning system project on the basis of McKinsey 7S model using fuzzy logic analysis. The study considers 7 dimensions as approach to assessing the current situation of the organization prior to system implementation to identify weakness areas which may encounter the project with failure. Adopted was focus on Questionnaires and group interviews to specific data collection from three colleges in Mosul University in Iraq. This can be achieved success in building an e-learning system at the University of Mosul by readiness assessment according to the model of multidimensional based on the framework of 7S is selected by 23 factors, and thus can avoid failures or weaknesses facing the implementation process before the start of the project and a step towards enabling the administration to make decisions that achieve success in this area, as well as to avoid the high cost associated with the implementation process. KEYWORDS: E-Learning System, Readiness Assessment, McKinsey 7S Model. I. INTRODUCTION E-learning system is a special type of IS [61]. E-learning system have now been adopted by most universities [24]. Traditionally, Education was based on attending classes, listening to lecture and appearing in exams [5]. This traditional method of imparting education...
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