...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...VELEZ COLLEGE F. Ramos St., Cebu City College of Nursing A CASE ANALYSIS REPORT ON PATIENT N.M.C., 47 YEARS OLD, FEMALE, DIAGNOSED WITH UTERINE LEIOMYOMA (s/p TOTAL ABDOMINAL HYSTERECTOMY and BILATERAL SALPINGO OOPHORECTOMY), BILATERAL OVARIAN NEWGROWTHS, METABOLIC SYNDROME, AND HYPERTENSION Submitted By: Villavelez, Carmina Anne Z. BSN III-C Submitted to: Mrs. Miraluna Echavez, RN, MN March 2013 UTERINE LEIOMYOMA/ UTERINE FIBROIDS Uterine fibroids are noncancerous growths of the uterus that often appear during your childbearing years. Also called fibromyomas, leiomyomas or myomas, uterine fibroids aren't associated with an increased risk of uterine cancer and almost never develop into cancer. As many as 3 out of 4 women have uterine fibroids sometime during their lives, but most are unaware of them because they often cause no symptoms. Your doctor may discover fibroids incidentally during a pelvic exam or prenatal ultrasound. In general, uterine fibroids seldom require treatment. Medical therapy and surgical procedures can shrink or remove fibroids if you have discomfort or troublesome symptoms. Rarely, fibroids can require emergency treatment if they cause sudden, sharp pelvic pain or profuse menstrual bleeding. Symptoms In women who have symptoms, the most common symptoms of uterine fibroids include: * Heavy menstrual bleeding * Prolonged menstrual periods — seven days or more of menstrual bleeding * Pelvic pressure or pain *...
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...------------------------------------------------- Act 1, Scene 1 | Original Text | Modern Text | | Enter THESEUS, HIPPOLYTA, and PHILOSTRATE, with others | THESEUS and HIPPOLYTA enter withPHILOSTRATE and others. | 5 | THESEUSNow, fair Hippolyta, our nuptial hourDraws on apace. Four happy days bring inAnother moon. But oh, methinks how slowThis old moon wanes! She lingers my desires,Like to a stepdame or a dowagerLong withering out a young man’s revenue. | THESEUSOur wedding day is almost here, my beautiful Hippolyta. We’ll be getting married in four days, on the day of the new moon. But it seems to me that the days are passing too slowly—the old moon is taking too long to fade away! That old, slow moon is keeping me from getting what I want, just like an old widow makes her stepson wait to get his inheritance. | 10 | HIPPOLYTAFour days will quickly steep themselves in night.Four nights will quickly dream away the time.And then the moon, like to a silver bowNew bent in heaven, shall behold the nightOf our solemnities. | HIPPOLYTANo, you’ll see, four days will quickly turn into four nights. And since we dream at night, time passes quickly then. Finally the new moon, curved like a silver bow in the sky, will look down on our wedding celebration. | 15 | THESEUS Go, Philostrate,Stir up the Athenian youth to merriments.Awake the pert and nimble spirit of mirth.Turn melancholy forth to funerals.The pale companion is not for our pomp. | THESEUSGo, Philostrate...
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...Memoirs Of A Geisha Arthur Golden Chapter one Suppose that you and I were sitting in a quiet room overlooking a gar -1 den, chatting and sipping at our cups of green tea while we talked J about something that had happened a long while ago, and I said to you, "That afternoon when I met so-and-so . . . was the very best afternoon of my life, and also the very worst afternoon." I expect you might put down your teacup and say, "Well, now, which was it? Was it the best or the worst? Because it can't possibly have been both!" Ordinarily I'd have to laugh at myself and agree with you. But the truth is that the afternoon when I met Mr. Tanaka Ichiro really was the best and the worst of my life. He seemed so fascinating to me, even the fish smell on his hands was a kind of perfume. If I had never known him, I'm sure I would not have become a geisha. I wasn't born and raised to be a Kyoto geisha. I wasn't even born in Kyoto. I'm a fisherman's daughter from a little town called Yoroido on the Sea of Japan. In all my life I've never told more than a handful of people anything at all about Yoroido, or about the house in which I grew up, or about my mother and father, or my older sister -and certainly not about how I became a geisha, or what it was like to be one. Most people would much rather carry on with their fantasies that my mother and grandmother were geisha, and that I began my training in dance when I was weaned from the breast, and so on. As a matter of fact, one day many years...
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...Romeo and Juliet | Shakespeare homepage | Romeo and Juliet | Entire play | ACT I PROLOGUE Two households, both alike in dignity, In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean. From forth the fatal loins of these two foes A pair of star-cross'd lovers take their life; Whose misadventured piteous overthrows Do with their death bury their parents' strife. The fearful passage of their death-mark'd love, And the continuance of their parents' rage, Which, but their children's end, nought could remove, Is now the two hours' traffic of our stage; The which if you with patient ears attend, What here shall miss, our toil shall strive to mend. SCENE I. Verona. A public place. Enter SAMPSON and GREGORY, of the house of Capulet, armed with swords and bucklers SAMPSON Gregory, o' my word, we'll not carry coals. GREGORY No, for then we should be colliers. SAMPSON I mean, an we be in choler, we'll draw. GREGORY Ay, while you live, draw your neck out o' the collar. SAMPSON I strike quickly, being moved. GREGORY But thou art not quickly moved to strike. SAMPSON A dog of the house of Montague moves me. GREGORY To move is to stir; and to be valiant is to stand: therefore, if thou art moved, thou runn'st away. SAMPSON A dog of that house shall move me to stand: I will take the wall of any man or maid of Montague's. GREGORY That shows thee a weak slave; for the weakest goes to the...
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...Acclaim for Chuck Palahniuk’s Choke “Just as dark and outrageous as his previous work. … His voice is so distinctive that he exists as a genre unto himself.” —The Washington Post “Palahniuk’s language is urgent and tense, touched with psychopathic brilliance, his images dead-on accurate. … [He] is an author who makes full use of the alchemical powers of fiction to synthesize a universe that mirrors our own fiction as a way of illuminating the world without obliterating its complexity.” —LA Weekly “Puts a bleakly humorous spin on self-help, addiction recovery, and childhood trauma. … Choke’s funny, mantra-like prose plows toward the mayhem it portends from the get-go.” —The Village Voice “Oddly, defiantly, addictive.” happily —Daily News “[Choke] shines a flashlight into America’s dark corners. … As darkly comic and starkly terrifying as your high school yearbook photo.” —GQ “Palahniuk is a gifted writer, and the novel is full of terrific lines.” —The New York Times Book Review “[Palahniuk’s] most enduring trait … is that marvelous quicksilver voice of his. … The exuberance of his language makes it still worthwhile to brave these often chilly and dark waters.” —The Oregonian “Choke is another welcome antidote to antiseptic consumer life, and you can’t blame it for grabbing you by the throat.” —Maxim “Palahniuk is a cult writer in the truest sense.” —Entertainment Weekly “His subversive riffs conjure a kind of jump-cut cinema of the diseased imagination, resulting...
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...THE DIARY OF A YOUNG GIRL : THE DEFINITIVE EDITION Anne Frank Edited by Otto H. Frank and Mirjam Pressler Translated by Susan Massotty -- : -BOOK FLAP Anne Frank's The Diary of a Young Girl is among the most enduring documents of the twentieth century. Since its publication in 1947, it has been read by tens of millions of people all over the world. It remains a beloved and deeply admired testament to the indestructable nature of the human spirit. Restore in this Definitive Edition are diary entries that had been omitted from the original edition. These passages, which constitute 30 percent more material, reinforce the fact that Anne was first and foremost a teenage girl, not a remote and flawless symbol. She fretted about, and tried to copie with, her own emerging sexuality. Like many young girls, she often found herself in disagreement with her mother. And like any teenager, she veered between the carefree nature of a child and the full-fledged sorrow of an adult. Anne emerges more human, more vulnerable, and more vital than ever. Anne Frank and her family, fleeing the horrors of Nazi occupation, hid in the back of an Amsterdam warehouse for two years. She was thirteen when the family went into the Secret Annex, and in these pages she grows to be a young woman and a wise observer of human nature as well. With unusual insight, she reveals the relations between eight people living under extraordinary conditions, facing hunger, the ever-present threat of discovery and death, complete...
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...Work reproduced with no editorial responsibility The Steppe Anton Chekhov Notice by Luarna Ediciones This book is in the public domain because the copyrights have expired under Spanish law. Luarna presents it here as a gift to its customers, while clarifying the following: 1) Because this edition has not been supervised by our editorial deparment, we disclaim responsibility for the fidelity of its content. 2) Luarna has only adapted the work to make it easily viewable on common sixinch readers. 3) To all effects, this book must not be considered to have been published by Luarna. www.luarna.com The Story of a Journey I EARLY one morning in July a shabby covered chaise, one of those antediluvian chaises without springs in which no one travels in Russia nowadays, except merchant's clerks, dealers and the less well-to-do among priests, drove out of N., the principal town of the province of Z., and rumbled noisily along the posting-track. It rattled and creaked at every movement; the pail, hanging on behind, chimed in gruffly, and from these sounds alone and from the wretched rags of leather hanging loose about its peeling body one could judge of its decrepit age and readiness to drop to pieces. Two of the inhabitants of N. were sitting in the chaise; they were a merchant of N. called Ivan Ivanitch Kuzmitchov, a man with a shaven face wearing glasses and a straw hat, more like a government clerk than a merchant, and Father Christopher Sireysky, the priest of the...
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...Rashesh Shah did it. Sanjeev Bikhchandani did it. Shantanu Prakash did it. 'Stay Hungry, Stay Foolish' is the story of 25 such IIM Ahmedabad graduates who chose the rough road of entrepreneurship. They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams. The Centre for Innovation, Incubation and Entrepreneurship (CIIE) at IIM Ahmedabad aims at fostering innovation-driven entrepreneurship through incubation, research and dissemination of knowledge. Rs.125/- - Rashmi Bansal ISBN 978-81-904530-1-1 CONTENTS - THE BELIEVERS - THE OPPORTUNISTS - THE ALTERNATE VISION THE BELIEVERS People who knew entrepreneurship was the Chosen Path. They took the plunge straight after their MBA or after working barely a couple of years. And they persevered until they made it big! p02 THE BOOK OF JOB Sanjeev Bikhchandani (PGP 1989), naukri.com Sanjeev is India's most successful internet entrepreneur. For close to a decade he struggled on the sidelines but never gave up on his Big Idea. In 2006, naukri.com became the first dotcom to IPO on an Indian stock exchange. p18 ROCK WITH IT, ROLL WITH IT Shantanu Prakash (PGP 1988), Educomp Despite a regular middle class upbringing, Shantanu went into business while doing his BCom. The entrepreneurial streak continued after...
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...Rashesh Shah did it. Sanjeev Bikhchandani did it. Shantanu Prakash did it. 'Stay Hungry, Stay Foolish' is the story of 25 such IIM Ahmedabad graduates who chose the rough road of entrepreneurship. They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams. The Centre for Innovation, Incubation and Entrepreneurship (CIIE) at IIM Ahmedabad aims at fostering innovation-driven entrepreneurship through incubation, research and dissemination of knowledge. Rs.125/- - Rashmi Bansal ISBN 978-81-904530-1-1 CONTENTS - THE BELIEVERS - THE OPPORTUNISTS - THE ALTERNATE VISION THE BELIEVERS People who knew entrepreneurship was the Chosen Path. They took the plunge straight after their MBA or after working barely a couple of years. And they persevered until they made it big! p02 THE BOOK OF JOB Sanjeev Bikhchandani (PGP 1989), naukri.com Sanjeev is India's most successful internet entrepreneur. For close to a decade he struggled on the sidelines but never gave up on his Big Idea. In 2006, naukri.com became the first dotcom to IPO on an Indian stock exchange. p18 ROCK WITH IT, ROLL WITH IT Shantanu Prakash (PGP 1988), Educomp Despite a regular middle class upbringing, Shantanu went into business while doing his BCom. The entrepreneurial streak continued after...
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...cover next page > title author publisher isbn10 | asin print isbn13 ebook isbn13 language subject publication date lcc ddc subject : : : : : : : : : : : cover next page > < previous page page_i next page > Page i 1100 Words You Need to Know Fourth Edition Murray Bromberg Principal Emeritus Andrew Jackson High School, Queens, New York Melvin Gordon Reading Specialist New York City Schools . . . Invest fifteen minutes a day for forty-six weeks in order to master 920 new words and almost 200 useful idioms < previous page page_i next page > < previous page page_ii next page > Page ii © Copyright 2000 by Barron's Educational Series, Inc. Prior edition © Copyright 1993, 1987, 1971 by Barron's Educational Series, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the copyright owner. All inquiries should be addressed to: Barron's Educational Series, Inc. 250 Wireless Boulevard Hauppauge, NY 11788 http://www.barronseduc.com Library of Congress Catalog Card No. 00-030344 International Standard Book Number 0-7641-1365-8 Library of Congress Cataloging-in-Publication Data Bromberg, Murray. 1100 words you need to know / Murray Bromberg, Melvin Gordon. p. cm. Includes index. ISBN 0-7641-1365-8 1. Vocabulary. I. Title: Eleven hundred words you need...
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...No Fear Shakespeare – A Midsummer Night’s Dream (by SparkNotes) Original Text -1- Modern Text Act 1, Scene 1 Enter THESEUS, HIPPOLYTA, and PHILOSTRATE, with others THESEUS and HIPPOLYTA enter withPHILOSTRATE and others. THESEUS Now, fair Hippolyta, our nuptial hour Draws on apace. Four happy days bring in Another moon. But oh, methinks how slow This old moon wanes! She lingers my desires, 5 Like to a stepdame or a dowager Long withering out a young man’s revenue. THESEUS Our wedding day is almost here, my beautiful Hippolyta. We’ll be getting married in four days, on the day of the new moon. But it seems to me that the days are passing too slowly—the old moon is taking too long to fade away! That old, slow moon is keeping me from getting what I want, just like an old widow makes her stepson wait to get his inheritance. HIPPOLYTA Four days will quickly steep themselves in night. Four nights will quickly dream away the time. And then the moon, like to a silver bow 10 New bent in heaven, shall behold the night Of our solemnities. HIPPOLYTA No, you’ll see, four days will quickly turn into four nights. And since we dream at night, time passes quickly then. Finally the new moon, curved like a silver bow in the sky, will look down on our wedding celebration. THESEUS Go, Philostrate, Stir up the Athenian youth to merriments. Awake the pert and nimble spirit of mirth. Turn melancholy forth to funerals. 15 The pale companion...
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...The Interpretation of Dreams Sigmund Freud (1900) PREFACE TO THE THIRD EDITION Wheras there was a space of nine years between the first and second editions of this book, the need of a third edition was apparent when little more than a year had elapsed. I ought to be gratified by this change; but if I was unwilling previously to attribute the neglect of my work to its small value, I cannot take the interest which is now making its appearance as proof of its quality. The advance of scientific knowledge has not left The Interpretation of Dreams untouched. When I wrote this book in 1899 there was as yet no "sexual theory," and the analysis of the more complicated forms of the psychoneuroses was still in its infancy. The interpretation of dreams was intended as an expedient to facilitate the psychological analysis of the neuroses; but since then a profounder understanding of the neuroses has contributed towards the comprehension of the dream. The doctrine of dream-interpretation itself has evolved in a direction which was insufficiently emphasized in the first edition of this book. From my own experience, and the works of Stekel and other writers, [1] I have since learned to appreciate more accurately the significance of symbolism in dreams (or rather, in unconscious thought). In the course of years, a mass of data has accumulated which demands consideration. I have endeavored to deal with these innovations by interpolations in the text and footnotes. If these additions do...
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...1 EFFI BRIEST Theodor Fontane 1895 TRANSLATED AND ABRIDGED BY WILLIAM A. COOPER, A.M. Associate Professor of German, Leland Stanford Jr. University CHAPTER I 2 CHAPTER I In front of the old manor house occupied by the von Briest family since the days of Elector George William, the bright sunshine was pouring down upon the village road, at the quiet hour of noon. The wing of the mansion looking toward the garden and park cast its broad shadow over a white and green checkered tile walk and extended out over a large round bed, with a sundial in its centre and a border of Indian shot and rhubarb. Some twenty paces further, and parallel to the wing of the house, there ran a churchyard wall, entirely covered with a small-leaved ivy, except at the place where an opening had been made for a little white iron gate. Behind this arose the shingled tower of Hohen-Cremmen, whose weather vane glistened in the sunshine, having only recently been regilded. The front of the house, the wing, and the churchyard wall formed, so to speak, a horseshoe, inclosing a small ornamental garden, at the open side of which was seen a pond, with a small footbridge and a tied-up boat. Close by was a swing, with its crossboard hanging from two ropes at either end, and its frame posts beginning to lean to one side. Between the pond and the circular bed stood a clump of giant plane trees, half hiding the swing. The terrace in front of the manor house, with its tubbed aloe plants and a few garden chairs...
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...2 States THE STORY OF MY MARRIAGE Love marriages around the world are simple: Boy loves girl. Girl loves boy. They get married. In India, there are a few more steps: Boy loves Girl. Girl loves Boy. Girl's family has to love boy. Boy's family has to love girl. Girl's Family has to love Boy's Family. Boy's family has to love girl's family. Girl and Boy still love each other. They get married. Welcome to 2 States, a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them. For it is easy to fight and rebel, but it is much harder to convince. Will they make it? From the author of blockbusters Five Point Someone, One Night @ the Call Center and The 3 Mistakes of My Life, comes another witty tale about inter-community marriages in modern India. This may be the first time in the history of books, but here goes: Dedicated to my in-laws* *which does not mean I am henpecked, under her thumb or not man enough PROLOGUE “Why am I referred here? I don’t have a problem,” I said. She didn’t react. Just gestured that I remove my shoes and take the couch. She had an office like any other doctor’s, minus the smells and cold, dangerous instruments. She waited for me to talk more. I hesitated and spoke again. “I’m sure people come here with big, insurmountable problems. Girlfriends dump...
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