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The Pros And Cons Of Disruptive Technology

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There’s another technological arms race going on now, and this time, it’s on the social front. Customers sustain a business, so retaining existing customers and reaching out to potential buyers is the most important part of a business.

Those born after 1985 are accustomed to digital devices. Marketing to the elder segment of the population that isn’t digitally-savvy is proving to be a challenge for business.

The business world has changed a lot in the past twenty years. The words ‘mouse’, ‘application’, ‘windows’, and ‘apple’ carry alternate connotations now.

Now, digital disruption is shaking up the industry.

‘Disruption’ is a disturbance that interrupts a process, activity, or event.
Although the word ‘disruption’ carries a negative …show more content…
Disruptive innovation creates a new market and disrupts an existing market. Basic mobile phones overtook telephones, but then smartphones took the world by storm, almost rendering basic phones themselves irrelevant. With the combined features of a watch, camera, and computer in a lightweight device, smartphones shot to popularity.

Hybrids are also examples of disruptive technology. The electric car is an automobile that runs on solar power and electricity. It takes the already effective automobile and makes it more eco-friendly. It is not meant to displace the original, but to branch out and start a new line of products based on it.

Is digital disruption a bane or a boon?

Digital disruption is not about the technology. It revolves around the customer and what the consumers want. Thanks to disruption, it is easier for customers to keep in touch with the business, and easier for the business to learn what customers think of their products and services.

There are good, bad, and ugly parts of digital disruption, but the ‘good’ far outweighs the rest. Every businesses will be forced to digitize at some point or the other, but they can use this digital disruption to help them. It is time to digitize for the

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