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Three Firms: Changes in Their Enviroment

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Kingston university | Three Firms: Changes in Their Business Environment. | Business Economics | | Bienia, Patrycja | 3/12/2015 |

Table of Contents 1. Introduction 2 2. European Telecoms: Going mobile Again- The Economist Dec 20th 2014 2 2.1. Ryanair Warns Plunging Oil Price Will Hurt Profits–The Guardian Feb 02nd 2015 3 2.2 Aldi and Lidl set to win holiday season again as shoppers shy away from Asda, Tesco, Morrison and Sainsburys- The Guardian Dec 16th 2014. 5 3. Conclusion 6 4. References 8

1. Introduction
This report aims to recognize key economic factors that are affecting three different firms and provides a clear link between the discipline of economy and real life examples. The first story focuses on the merge between BT Group plc and EE that could result in economies of scale and scope as finalisation of the purchase would create the UK's biggest fixed and mobile operator that offers a multiply services. Further benefits of merge give the company a possibility to eliminate rivals therefore the firm is becoming close to achieve a monopoly.
The second story concentrates on the drop of oil price caused by increased supply against demand. The organisation involved is RyanAir which is budget airlines. Budget airlines are able to offer cheap fares by reducing their operation costs mainly by hedging fuel; however economic and political factors affected the forecasts of future fuel rate in disadvantage for the company. This company has hedged fuel at the £61 while in 2014 the oil price dropped to £33 per barrel which gives competitors a chance to purchase cheaper fuel and reduce their fares against RyanAir.
The final story describes how major UK Supermarkets Tesco and Sainsbury are affected by changes in microeconomics caused by rise of popularity of competition- grocery shops (Aldi, Lidl). Even though the competition is

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