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Uop Bus 330

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Submitted By thecutestbabies
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Pages 4
Shanice Armistad
July 15, 2015
BUS/475
Professor Kosicki
Business Model and Strategic Plan Part III

Business Model and Strategic Plan Part III

This paper will showcase how Disney creates and executes its new methods. The balances scorecard is used in order to breakdown different aspects of the company that have been assessed. This method is used by companies of every size, small or large. The balanced scorecard is created with the consideration of goals, profit, growth etc. Disney will be able to gather accurate data but there is the possibility that the data could be unclear. Efforts will be made to put together tactical goals according to the information utilized in the balances scorecard.
Financial
In order for Disney to continue to grow they will have to stay focused on being a good competitor and having a competitive strategy. This will allow the company to consistently grow and create new expansions within the company. Disney’s goal is to gain a 2.5% growth rate every other month with new clientele. This will be achieved by hiring and maintain a professional and educated staff of employees that will ensure the best experiences visiting Disney World. Disney plans to add more services to increase the Disney experience starting with personal meetings via web or in person. With this added service new customers will be able to create customized packages depending on their budget and what they would like to do while visiting Disney World. Disney is expecting this to increase consumer spending by between 5-15%. Social media will be used to the company’s advantage in order to lower the current cost of advertising. Disney will be able to constantly communicate with established and potential customers without jeopardizing the value of the promotion operations.
Customers
As with any other company the consumers are the aspect that keeps the company going

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