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Virtual Organization Strategy

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Virtual Organization Strategy

FIN/370
October 20, 2012

Riordan Manufacturing is a Fortune 1000 company that employs 550 people with projected annual earnings of $46 million dollars. The company was founded by Dr. Riordan in 1991 and subsequently the company name was changed in 1992 to Riordan Manufacturing after Dr. Riordan obtained venture capital to expand the company. The corporate headquarters is located in San Jose, California with additional manufacturing plants in Georgia, Michigan, and China. Products include plastic beverage containers, custom plastic parts, and plastic fan parts. The company is a leader in the industry of plastic injection molding. (Virtual Organization Portal, 2012) Riordan Manufacturing wants to expand operations and they have three options when considering expansion. The three options are going public via IPO, acquiring another organization in the same industry, or merging with another organization. The company must consider the strengths, weaknesses, opportunities, and threats of each option before making a final decision on how to expand. Additionally, considerations on the financial effects of globalization, exchange rate risks, and mitigating the exchange rate risks should be analyzed if the company decides to go international.

Strengths Riordan manufacturing is looking for ways to expand their business. They narrowed it down to three options which are going public through an IPO, acquisition of another organization in the same industry, or merging with another organization. Riordan executives are taking in consideration the strengths of each option. If Riordan chose to go public through an IPO they will be able to generate revenue that can be used to fund growth plans. In addition, this will create liquidity for owners and potential investors therefore strengthening the company’s marketability. Another option being considered is purchasing (acquisition) another organization in the same industry. This option adds leverage to the organization product coverage. When a company merges with another organization it adds instant coverage, moreover, the market share grows. There are strengths in any strategy but there are also hidden weaknesses that have to be weighed into the equation before making a sound decision.
Weaknesses
Riordan manufacturing understands that choosing a strategy that will help them succeed in their expansion so they must take a comprehensive approach. This approach considers the weaknesses of each option. While considering the IPO approach Riordan must take into account the restrictions and corporate governance regulations, as this approach is more favorable to an organization with solid fundamentals. When acquiring another organization in the same industry Riordan will have to consider the cost to get the operations up to their standards. This is also true with merging with another organization as their operational functionality may be obsolete or not up the current standards that Riordan requires. There are several factors to consider when acquiring an organization or merging because there are differences at all levels to include the manufacturing operations, equipment, staffing, logistics, and management. Though strategies have weaknesses organizations can overcome them if a comprehensive analysis of each option is reviewed.
Opportunities
Riordan Manufacturing can find many opportunities through the three various ways of expansion. If Riordan decides to go public through an IPO, they can earn capital through selling their stock on the secondary market. This method allows the company to use the newly gained capital to reinvest and make improve on the company. In acquisition of another organization, Riordan can gain the company’s existing customers, employees, and reputations. Those alone are great advantages to help keep the company afloat. Riordan will be the only one to reap the benefits from these opportunities. When Riordan merges with another organization, they can keep customers, employees, managements, and reputations from the merging company and Riordan. This expansion can help both companies eliminated each other as competition and have joined forces as a team. This opportunity allows the merged companies more capital, strength, and knowledge to compete with other existing companies. All three methods can provides short or long term benefits to Riordan.
Threats
Whenever a company is interested in the growth of their firm they can use many different approaches. While attempting to raise money there are several threats that can be associated with growing a company. When going public through an IPO a company is no longer held by the founders but is ultimately controlled by the shareholders. This has a major effect on the company because it is no longer about doing things the way the owners see it but is more about the money that the company makes. This changes the whole environment of the company and with this some companies are unable to hang on. When a company acquires another firm it can have a dangerous effect because the managements have to figure out how to best run the firm. After an acquisition a company is going to be considerably larger and can cause some problems in the firm. Even when merging with another company it is possible that it can backfire on a firm if the proper precautions are not taken. When merging with a company you must know the reputation that the company has developed in order to not damage the reputation of your own company. In the same way people judge each other by the people they are associated with, the same holds true for companies.
Globalization
In today’s society globalization is becoming a necessary part of any business. This means that financing will often have to be on a larger scale because it takes much more capital to operate your business internationally. This brings about many other expenses including importing and exporting expenses which means that taxes are going to be affected as well. Globalization means that the investment capital must be on a larger scale but also that the potential profits can be much greater than when a company is limited to domestic operation. In the long term a company may have to decide if they wish to go public in more than one country in order to raise more capital. Financial decisions are dealt with on a much larger scale and can have much greater returns when a company goes global.
Factors contribute to exchange rate risks When Riordan Manufacturing began production in China they realized that they needed to structure their business to fit an international practice. When they conducted businesses within the borders of the United States they became accustomed to filling orders on-time by accepting many orders well in advance. To assure themselves of on-time-delivery they would stock pile excess raw material as well as finished products.
Mitigating exchange rate risk When conducting business internationally fluctuating exchange rate makes these practices very risky. The exchange rate may fluctuate up or down depending on the economic strength of a Country at the present or future time of business. To off-set these fluctuations a business may participate in different type of exchange rate contracts. Conducting business internationally a company must always be aware of the exchange rate at any given time. No one knows what the exchange rate will be in the future so to better determine actual costs and profits a company will participate in a future exchange contract. This happens when a company makes purchases with a scheduled delivery date. This type of agreement captures the financial terms as well as the time of delivery of the merchandise. The exchange rate most companies participate in is the spot exchange rate. This occurs when the buyer is asked to pay in their home currency. Another rate that can add risk is known as the cross rate. The cross rate is when an exchange rate for currency is computed from the exchange rates of two other currencies. As you can see understanding where the Riordan Manufacturing Company stands in regards to exchange rates at any given time is critical. Conducting business internationally has many risks associated with it. Realizing how a fluctuating exchange rate can negatively affect their bottom line Riordan is poised for success. Conclusion Riordan Manufacturing intends to sustain their position as a Fortune 1000 company. In doing so, they must evaluate an effective strategic approach for expansion. Three options for expansion are going public via IPO, acquiring another organization in the same industry, or merging with another organization. As with any attempt to expand there are strengths, weaknesses, opportunities, and threats associated with the aforementioned options. Strengths of going public include generating revenue to fund growth plans and creating liquidity for owners; however there can be restrictions because of governing regulations. IPO’s do provide the opportunity to earn capital by selling stock on a secondary market. It does inherit the threat of the founders losing control to the shareholders. Acquiring another organization adds leverage to product coverage and the market share grows. A downfall is the cost of getting the acquisition up to Riordan standards. However, it does provide the opportunity to gain existing customers, employees, and reputations. The biggest threat is management conflicts when deciding how to run the firm. Merging with another organization adds instant cover and the market share grows. A weakness can include managing resources such as operations, equipment, and staffing. There are other aspects to consider if the company decides to go international and they are globalization, contributing factors to exchange rate risks, and mitigating those risks. Globalization enables the company to operate on a larger scale but it does inherit import and export expenses. Additionally, Riordan Manufacturing will mitigate exchange rate risks because the rates can fluctuate based on the economic strength of the company.

Reference
Virtual Organization Portal. (2012, October). Riordan Manufacturing. Retrieved from http://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Riordan/index.asp
Titman, S., Keown, A.J., & Martin, J.D. (2011). Financial management: Principles and applications (11th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

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