...Visual Argument Analysis Essay Effective Advertisement Effective advertisement immediately appeals to a viewer, stimulates one’s interest, persuades the targeted group to buy a product or service, or give support to a certain cause. We live in a fast paced world where everybody seems to be in a rush, therefore, the advertisers have to follow the “3 seconds to impact” rule (MAD). This means that they have “approximately 3 seconds to accomplish [their] marketing objectives”: to catch the viewer’s attention, convey a message, and provoke reactions or actions (MAD). The People for the Ethical Treatment of Animals’ (PETA) anti-fur advertisement that I have chosen for this assignment meets all the above-mentioned criteria of an effective advertisement (McCartney). This particular print advertisement by PETA portrays Sophie Ellis-Bextor, an English singer, songwriter, model and occasional DJ, holding the skinned lifeless body of a fox. There are three main components in this commercial: a pitch black background, an attractive female celebrity, and a skinless animal. Metaphorically, the color black represents death, and it immediately determines the dark nature of the advertisement. Sophie Ellis-Bextor is wearing a black cocktail dress, her black cherry hair matches perfectly, and her red lipstick stands out on her pale, fair skin. As she strikes a glamorous pose by placing her right hand on her hip, the viewer can see that she is holding the skinned fox in her left hand. The bloody...
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...Write an analysis of the arguments made in visual rhetoric (the visual representations) related to a topic; use documentary/news photographs, print advertisements, or political cartoons/comics as your visual texts. Include a “dear reader” letter, a copy of the visuals (when possible), and an outline of your analysis. Requirements Complete MLA format and works cited page 4 to 6 pages Minimum of 3 visual sources with citations Minimum of 3 non-visual sources with citations Include: Dear Reader Letter, Outline of your argument Prompt Choose a topic of debate anchored in a specific period of time or a specific comparison of views. Study the visual rhetoric surrounding your topic, and make a specific claim about the way your topic is represented in your visual sources. Examine your visual sources through observation, breaking it into its parts and deciphering the visual text’s attempts to persuade/impact its viewers. study the arguments made in the visual texts from an informed position, so you will research your topic in reliable sources. The visual sources serve as evidence to support your claims and to connect your claim to the real-world in which the visuals were created and given purpose. The non-visual sources inform your analysis with knowledge, provide evidence that supports your claims about the visual texts, and act as background evidence that helps describe the discourse that surrounds your topic. Include a brief background that anchors the visual arguments...
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...the paper. My personal experience in writing was challenging and valuable at the same time. This semester I took an Academic Writing and Argument course with professor Missy Watson. During this semester, I learned how to analyze arguments, write rhetorical analysis essay, work with researched and visual arguments, effectively...
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...will analyze the visual relationship between modernism, class and gender, considering both the formal characteristics and subject matter of the paintings you will examine. While attending to the formal characteristics of each work, analyze the ways in which gender and class may play a role in relation to subject matter, composition, and the intended audience. How are the spaces of modernity depicted in these scenes? If the flânuer is the quintessential modern artist, but cannot be embodied by a woman, what is the role of gender in these works? How does the representation of gender factor into the aims of these artists? Construct your argument based on a visual analysis of these two paintings, paying particular attention to how the artist constructs the spaces of modernity, who is depicted and in what way, and how the viewer is, or is not, accounted for. In your a conclusion, consider the impact of the museum space in framing your experience, discussing and analyzing the placement of these works in the museum – what dialogue might be facilitated by these works’ proximity to each other? What relationship might the curators have been considering when they hung these works? Note that this is not a research paper. You will be graded on your analysis of the visual material, and the conclusions you can draw from your analysis. Some background information will be necessary to relay, but the majority of the paper should be based on your own observation and analysis. Formatting...
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...Chair, 1885 (Room 222) Gustave Caillebotte, The Orange Trees, 1878 (Room 222) In your paper, you will analyze the visual relationship between modernism, class and gender, considering both the formal characteristics and subject matter of the paintings you will examine. While attending to the formal characteristics of each work, analyze the ways in which gender and class may play a role in relation to subject matter, composition, and the intended audience. How are the spaces of modernity depicted in these scenes? If the flânuer is the quintessential modern artist, but cannot be embodied by a woman, what is the role of gender in these works? How does the representation of gender factor into the aims of these artists? Construct your argument based on a visual analysis of these two paintings, paying particular attention to how the artist constructs the spaces of modernity, who is depicted and in what way, and how the viewer is, or is not, accounted for. In your a conclusion, consider the impact of the museum space in framing your experience, discussing and analyzing the placement of these works in the museum – what dialogue might be facilitated by these works’ proximity to each other? What relationship might the curators have been considering when they hung these works? Note that this is not a research paper. You will be graded on your analysis of the visual material,...
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...The goal of my visual analysis is to demonstrate my understanding of how the visuals communicate its messages and meanings to me. I broke the visual pieces into parts and analyzed each source of dialogue. I can offer my insight of what I believe each piece means. Context that I am looking for referring to the circumstances of the environment where a piece of communication takes place. Sometimes the author has a measure of control over context, like whether or not the topic relates to the audience that the visual is for. Other times, a topic is specifically made for an audience to encounter their own emotions. Context clues are an important source of the rhetorical situations into the visuals and can easily make or break the effectiveness of...
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...communicated to students in writing. Course Description RHET 1302 will prepare you for college-level writing while helping you develop your critical thinking skills. Rhetoric is the study and practice of how people communicate messages, not only in writing and speech, but also through visual and digital mediums. In this class, you will develop skills to analyze the way rhetoric, in its various forms, addresses audiences. By paying attention to the strategies that good writers and speakers use to persuade their particular audiences, you will learn to reason better and to persuade others in your own writing, both through rhetorical appeals and through analysis of audience, purpose, and exigency that is at the heart of the study of rhetoric. For RHET 1302, you will read and reread texts and write multi-draft essays. Practically speaking, you will learn skills that you can use in your future course work regardless of your major. Student Learning Objectives • Students will be able to write in different ways for different audiences. • Students will be able to write effectively using appropriate organization, mechanics, and style. • Students will be able to construct effective written arguments. • Students will be able to gather, incorporate, and interpret source material in their writing. Required Texts Rosenwasser, David and Stephen, Jill. Writing Analytically with Readings. Second edition. Thomson/Wadsworth, 2011. Fall 2011 Assignments and Academic Calendar ...
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...Visualizing Research This page intentionally left blank Visualizing Research A Guide to the Research Process in Art and Design Carole Gray and Julian Malins © Carole Gray and Julian Malins 2004 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publisher. Carole Gray and Julian Malins have asserted their right under the Copyright, Designs and Patents Act, 1988, to be identified as the authors of this work. Published by Ashgate Publishing Limited Gower House Croft Road Aldershot Hants GU11 3HR England Ashgate website: http://www.ashgate.com British Library Cataloguing in Publication Data Gray, Carole Visualizing research : a guide to the research process in art and design 1.Art – Research 2.Design – Research 3.Universities and colleges – Graduate work I.Title II.Malins, Julian 707.2 Library of Congress Cataloging-in-Publication Data Gray, Carole, 1957Visualizing research : a guide to the research process in art and design / by Carole Gray and Julian Malins. p. cm. Includes index. ISBN 0-7546-3577-5 1. Design--Research--Methodology--Handbooks, manuals, etc. 2. Art--Research--Methodology-Handbooks, manuals, etc. 3. Research--Methodology--Handbooks, manuals, etc. I. Malins, Julian. II. Title. NK1170.G68 2004 707’.2--dc22 ISBN 0 7546 3577 5 Typeset by Wileman Design Printed and bound...
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...Political-Editorial Cartoon By Gary Bacskay Kaplan University HU345 Professor Sean Choi 3-14-2014 I chose a cartoon that is portraying President Obama on a fighter jet exclaiming that we are in need of Defense Cuts. Photo by Michael Ramirez - Townhall http://townhall.com/political-cartoons/michaelramirez/2014/02/26/116552 This cartoon to me is describing how the government (with Obama in charge) is so far in debt, that the government is deciding where they need to cut back the federal budget. What better place to do that than taking money away from the military. This cartoon is displaying a military U.S. fighter jet in the sky with a person (President Obama) straddling the plane behind the cockpit holding a chain saw. It shows that the President just got done cutting the end or the back of the fighter jet off as the back of the jet is falling. There is a phrase that the President is saying, it says; “You Won’t Even Notice The Defense Cuts.” Thesis The most logical area to cut the national debt is by reducing the amount of money that is put into our military branches, but is this the best way to shrink our debt? There are those who think that we do not need our military. But I truly believe this is not the way to fix our problem. We need our military whether we like it or not. I know, and I feel much safer knowing that I have my fellow brothers and...
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... recycling 20. disarmament 40. pornography EXAMPLES OF CREATIVE PERSUASIVE SPEECH TOPICS 1. I deserve an A on this speech 2. Pete Rose is a Hall of Famer 3. Hooters is a family restaurant 4. David Archuleta should have won American Idol 5. Drink Milk 6. Maxie and Spinelli (General Hospital) belong together 7. Bring Back Crispy M&M’s 8. Change RCC’s priority registration Please come up with a creative topic so I can add it to this list in the future!!! A SPEECH TO PERSUADE (assignment) Speeches to persuade seek to influence the beliefs and actions of listeners and therefore supply arguments and motivations for thinking or doing as the speaker suggests. You want to strongly support your arguments (main points or issues) with up-dated and relevant facts. Utilize as many types of supporting materials, specific instances, statistics, illustrations, comparisons, etc. to create a strong case. Present a...
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...Tori Williams ENGL 102 September 9, 2013 Opoku-Agyemang Animal Cruelty Advertisement Analysis The American Society for the Prevention of Cruelty to Animals (ASPCA) has an effective strategy of promoting an end to animal cruelty by using heart-breaking visuals and persuasive rhetorical appeals and therefore is a more convincing advertisement than any other. The Vegan Outreach advertisement, which is a smaller organization than the ASPCA, also promotes the well-being of animals, but does not quite compare to the ASPCA’s advertisements. The ASPCA advertisements are more effective than the Vegan Outreach’s because they apply the ethos and pathos tactics more adequately. The ethos tactic is demonstrated by using a well-known famous artist named Sara McLaughlin. Although she is most famous for her music, she is also known for her extreme love for animals. Her passion for animals aids trust and promotes more affection within the audience. Not only does it create a bond between her and the listeners, but it also catches their eye. Her fame is an attention grabber because it inspires people to want to be like her. The ASPCA advertisement is also highly effective because it employs the pathos appeal of empathy by providing heart-touching visuals of abused animals. The visuals of the suffering pets are so intense that it produces a lingering feeling of sorrow and sadness that almost torments one’s thoughts and conscience throughout the day. The graphics are meant to stick in the...
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...MKTG 308 - Group Work (30% of Total Assessment) There will be two components to the group work component of total assessment in MKTG308. The first component will be a Project Report worth 20% of the total assessment marks. The second component will be based on 2 presentations related to the group project report and associated tutorial work. The presentation component of group work is worth 10% of the total assessment marks. (1) Project Report (20%) The group Project report is due in week 11 in your tutorial class. Project reports handed in at later tutorials on the day due will be penalized 20% of the potential marks for the Project. For every further day late a further 20% penalty will apply for each day late. A cover sheet must be attached with the names and SIDs of all participating students in the group. Groups may submit peer assessment sheets based on peer ratings by each member of the group (a peer assessment sheet is attached to this outline). All of the peer assessment sheets for the group need to be attached to the group report submission on the pages following the cover sheet. It is the responsibility of the group leader to ensure that all completed peer assessment sheets are included in the group assignment submission. The peer assessment sheets for the group will be considered when allocating marks for the group report to individual group members. If peer review sheets are not included all students in the group will receive the same group mark. Project Aim:...
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...Advanced Placement English Language and Composition Advanced Placement English III First Six Weeks – Introductory Activities: ▪ Class rules, expectations, procedures ▪ Students review patterns of writing, which they will imitate throughout the course: reflection, narration and description, critical analysis, comparison and contrast, problem and solution, and persuasion and argument. ▪ Students review annotation acronyms, how to do a close reading, literary elements and rhetorical devices. Students also review the SOAPSTONE (subject, occasion, audience, purpose, speaker, tone, organization, narrative style and evidence) strategy for use in analyzing prose and visual texts along with three of the five cannons of rhetoric: invention, arrangement and style. ▪ Students learn the format of the AP test, essay rubric and essay structure. ▪ Students take a full-length AP test for comparison purposes in the spring. Reading: The Scarlet Letter – Nathaniel Hawthorne Writing: Answer the following question in one paragraph. Use quotes from the novel as evidence. Some readers believe that the elaborate decoration that Hester embroiders on the scarlet letter indicates her rejection of the community’s view of her act. Do you agree or disagree? Explain your position using evidence from the text. (test grade) Writing: Write a well-developed essay addressing the following prompt. Document all sources using MLA citation. Compare Hester to a modern...
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...THEORY OF VISUAL RHETORIC In this article, we are dealing with a meaning and representative reality of pictures. In todays world there are many pictures, shown and done in many different ways. We have various kinds of pictures in rich colours and textures. The objective of this article is to reorient the study of advertising images by advocating the development of a theory of visual rhetoric. When we are taking about rhetorical theory, we say that it is an interpretative theory that frames a message as an interested party’s attempt to influence an audience. The sender’s message must be send as obvious one. It is also important how the message is sent – style of delivery. It is important that audience understand the message, therefore he uses shared knowledge of various vocabularies and conventions. Receiver/s use this same body of cultural knowledge to read the message, infer it, evaluate the argument and formulate a response. If we want to explain advertising images as a rhetoric one, we need to understand that visuals must have certain capabilities and characteristics. Visual elements are for representing concepts, abstractions, actions, etc. There must be an ability to guide the order of argumentation and visual elements need to carry meaningful variation in manner of delivery. To explain a visual communication complex we would need a symbol theory of pictures: one in which visuals signify by convention and not by resemblance to nature. Author claims, that visual arguments...
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...CHAP TER Rhetorical Modes 1. NARRATION L E A R N I N G O B J E C T I V E S 10 1. Identify the purpose and structure of narrative writing. 2. Recognize how to write a narrative essay. Rhetorical modes simply mean the ways in which we can effectively communicate through language. This chapter covers nine common rhetorical modes. As you read about these nine modes, keep in mind that the rhetorical mode a writer chooses depends on his or her purpose for writing. Sometimes writers incorporate a variety of modes in one essay. In covering the nine rhetorical modes, this chapter also emphasizes these as a set of tools that will allow you greater flexibility and effectiveness in communicating with your audience and expressing your ideas. rhetorical modes The ways in which we effectively communicate through language. 1.1 The Purpose of Narrative Writing Narration means the art of storytelling, and the purpose of narrative writing is to tell stories. Any time you tell a story to a friend or family member about an event or incident in your day, you engage in a form of narration. In addition, a narrative can be factual or fictional. A factual story is one that is based on, and tries to be faithful to, actual events as they unfolded in real life. A fictional story is a made-up, or imagined, story; the writer of a fictional story can create characters and events as he or she sees fit. However, the big distinction between factual and fictional narratives is based on a writer’s purpose...
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