The following is a script of "Chairman Ma" which aired on Sept. 28, 2014. Lara Logan is the correspondent. Howard Rosenberg, producer.

By now you've probably heard of Alibaba, the Chinese Internet giant that's able to reach millions upon millions of previously unreachable Chinese consumers. The company went public this month on the New York Stock Exchange and became one of the most valuable in the world and Alibaba is just getting started.

Everything about the Alibaba story is unconventional. Beginning with its founder, Jack Ma, who gained global celebrity status these past 10 days, as his image became ubiquitous on business news channels and media outlets across America. We got to know Jack Ma before the onslaught, beginning over a year ago in China, where he talked with us about his relationship with the Chinese government, and his unorthodox business philosophy, which surprisingly, gives shareholders almost no say over how he runs the company.

Jack Ma: If you want to invest in us, we believe customer number one, employee number two, shareholder number three. If they don't want to buy that, that's fine. If they regret, they can sell us.

Lara Logan: In the U.S., the shareholder is usually first.

Jack Ma: Yeah. And I think they were wrong. The shareholder, good. I respect them. But they're the third. Because you've take care of the customer, take care of the employees, shareholder will be taken care of.

Ma's unconventional view didn't stop Wall Street from pouring $25 billion into his company, now listed on the New York Stock Exchange as "BABA." It's an Internet shopping behemoth, a collection of online marketplaces where buyers and sellers connect to do business. Most of the company's money comes from advertising and small transaction fees. On its most popular website, Taobao, users talk to each other, barter and engage in a way that doesn't happen