Krispy Kreme
Case Study: Adapting to the Changing Needs of Consumers
By: Andrea Slonecker, Jessica Curtin, Mike Hurlbut, & Keith Anderson

Table of Contents
Executive Summary............................................................................................................................ 1 Introduction ...................................................................................................................................... 2 Company History ....................................................................................................................................... 2 Current Situation ....................................................................................................................................... 4 External Environment Analysis ........................................................................................................... 6 General Environment ................................................................................................................................ 6 Industry Environment ............................................................................................................................. 10 Competitive Environment ....................................................................................................................... 12 Internal Environment Analysis .......................................................................................................... 17 Peformance ............................................................................................................................................. 20 Krispy Kreme’s Efficiency ........................................................................................................................ 21 Risks Facing Krispy Kreme