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Yeos

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Submitted By jiayi0608
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Brand particulars/details

Yeo Hiap Seng (Yeo’s) is a popular food and beverage industry in both local and international market. Yeo Keng Lin who is the founder of Yeo’s started his business from a small little shop making soya sauce to the leading home-grown food and beverage company which is the today Yeo Hiap Seng (Yeo’s). In 1937, he set up the Yeo Hiap Seng Sauce Factory in Singapore which soon spiral and rapidly expanded into Malaysia in 1940. Moreover, through the boundless innovations of the company, Yeo’s was the first to offer canned curry chicken and bottled Soya Bean Milk and Chrysanthemum Tea to the consumers which making it convenient for the customers to consume the products. However, Yeo’s was also the first company in the world who package its Asian drinks in tetra-brik aseptic containers using the UHT process. Thus, all of these had made Yeo’s to become one of the successful food and beverage company in both local and international market.

The Vision and Mission of Yeo’s company is “To be a market leading food and beverage company with a global reach” and “To provide our customers with high quality and best value products through the constant pursuit of innovation and excellence”. With its Vision and Mission, Yeo’s Malaysia serves as a significant manufacturing centre for Yeo’s Global Distribution for Indonesia, New Zealand, Australia, Europe, IndoChina and United States, which making it a leading food and beverage company with international presence. In today’s market, Yeo’s offer a variety of food and beverage products such as Noodles, Canned food, Sauces, Asian Drinks, Yeogurt, Justea and more. Yeo’s maintain its brand name by engaging to only manufacture products using the fresher ingredients in order to uphold the natural delicious taste and flavour. Besides, Yeo’s also keep to strict hygiene standards and demanding of quality control

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