1. All of YUM! Brands, Inc. restaurant chains are positioned within the Quick Service segment of the restaurant industry. Do they compete with each other? Why? Why not?
In my opinion, I don’t think restaurants chains of Yum! Brands, Inc. Compete with one another. This is because after watching the video, I noticed that even though Yum! Brands, Inc offers many restaurants but each restaurant is different and has its own uniqueness in type of products they offer. Just like at KFC, you often see they serve chickens, and wings. While at Taco Bell or Pizza Hut restaurants that Yum! Brands owns, they don’t offer products like KFC, because you can’t see chickens or wings on Taco Bell’s menu since they sell Mexican food, such as burritos, tacos, nachos, and so on. The same goes with Pizza Hut, they mainly serve pizza, and pasta on their menu, and as well as Long John Silver’s.
2. What are the advantages of YUM’s multibranding strategy? Disadvantages?
The advantages are these restaurants will not be competing with each other. Thus, with different type of products Yum offers will likely to attract more and a wider range of customer. Furthermore, the brand strategy also involves in good global growth and targeting demographic groups. This is due to nowadays people live at a faster pace, and they always in need of something fast, but also has to be cheap as well. While there are advantages of Yum’s multibranding strategy, it can also have disadvantages such as the use and accessibility to technology recently. Hence, people are always demanding on quickness and price on the service, but they become more aware and focused on the quality and nutrition from the food rather than how fast or cheap the food is because of their knowledge from the use of technology.
3. What other growth strategies might you recommend to YUM! Brands, Inc.?
Yum! Brands, Inc restaurants might not