Contents overview List of figures List of tables List of mini case studies Acknowledgements 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Introduction to International Marketing The International Marketing Environment The International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing
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Entrepreneurship versus Intrapreneurship1 Veronica MAIER2 Cristiana POP ZENOVIA Abstract This paper provides a review of theoretical studies on the concepts of entrepreneurship and intrapreneurship, pinpointing the similarities and differences between them. Entrepreneurship continues to thrive in almost all corners of the world. Entrepreneurs are reshaping the business environment, creating a world in which their companies play an important role in the vitality of the global economy. But
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The modern work place continues to evolve in today’s society and manager’s today are facing many new challenges that did not exist before when they are looking to motivate their employees. Historically, monetary incentives and gains were the best ways at making employees loyal. If you offered a person a good salary at their position with a promise of job security and the potential for progression through the company, you could get the work quality and efficiency that was necessary. However, today’s
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Module description studielast: 30 ects studielast: 30 ects Vermeld de naam van de opleiding Vermeld de naam van de opleiding Leading and Managing Supply Chains Module Code: MLMLMS112 Module Supervisor: P Cadovius Date of Publication: 1-09-2014 Academic Year: 2014 - 2015 Study load: 3 EC Master in Logistics Management Program Leading and Managing Supply Chains Module Code: MLMLMS112 Module Supervisor: P Cadovius Date of Publication: 1-09-2014 Academic Year: 2014 - 2015 Study
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VODAFONE Vodafone Group is a global telecommunications company headquartered in London, United Kingdom It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 332 million proportionate subscribers as of 30 September 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications
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They want you to get out of the day-to-day administrivia - while still making sure everything is done perfectly, mind you. They want you to measurably contribute to the top-line and the bottom line, and help mitigate risk. There are ten major trends that you need to be aware of as your role evolves to meet these challenges. Let’s start with the most obvious. #1. The Changing Role of the HR Professional We need to put the “human” back into human resources. Employees are humans, not commodities
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The Necessary Art of Persuasion by Jay A. Conger Harvard Business Review Reprint 98304 This document is authorized for use only in MIM FEB 2012 - Organizational Behaviour by IE Business School from January 2012 to March 2013. HarvardBusinessReview M AY– JUNE 1998 Reprint Number DAVID J. COLLIS AND CYNTHIA A . MONTGOMERY CREATING CORPORATE ADVANTAGE 98303 JAY A . CONGER THE NECESSARY ART OF PERSUASION 98304 CHRIS ARGYRIS EMPOWERMENT: THE EMPEROR’S NEW CLOTHES
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THE ROLE OF HUMAN RESOURCE MANAGEMENT IN CORPORATE SOCIAL RESPONSIBILITY ISSUE BRIEF AND ROADMAP REPORT FOR PREPARED BY: Coro Strandberg Principal, Strandberg Consulting MAY 2009 CSR and HR Management Issue Brief and Roadmap 2 ISSUE BRIEF AND ROADMAP OBJECTIVE • To understand the foundational elements that need to be in place to foster a high performance CSR (corporate social responsibility) organization and develop a framework or roadmap for firms wishing to become a high performing
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versus development orientation; Values, Principles and philosophy of social work; Profession- meaning and elements, professional code of ethics, Professionalization of social work, interface between voluntary and professional social work; Emerging ideologies of professional social work in India, historical development of social work education in
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resources: energy, water, food consumption • Volatile climate: floods, heat waves, forest fires • Digital revolution: Internet, mobile phones Challenges for food firms (Denney-Finch, 2011) • Return to sales growth in Europe • Win a big share of emerging markets • Manage input costs • Make supply chains more sustainable & resilient to shocks • Build a stronger relationship with society Key challenge Building a strong relationship with society (& key stakeholders) • Getting closer to consumers
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