THE IMPACT OF EMOTIONAL ADVERTISING APPEALS ON CONSUMER IMPLICIT AND EXPLICIT MEMORY: AN ACCESSIBILITY/DIAGNOSTICITY PERSPECTIVE Patti Williams The Wharton School University of Pennsylvania May 2000 Rough working draft. Please do not quote without author’s permission. Patti Williams is Assistant Professor of Marketing at the Wharton School, University of Pennsylvania, 1400 Steinberg/Dietrich Hall, Philadelphia, PA 19104 Thanks to Carol Scott, Jennifer Aaker, Bob Bjork, Gavan Fitzsimons
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Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe
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good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are
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Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you
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Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under
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Each statement below contains a logical fallacy. Identify the fallacy and briefly explain, in one or two sentences, why it is an error in reasoning. 1. Mabel is not qualified to lead the school board because she used to drink liquor in her 20s. • Ad hominem: committed by attacking the person who's making an argument, rather than the argument itself. One of the most common fallacies, it is a direct attack on a person's character rather than focusing on his or her arguments. Stating that Mabel used
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Steps for Writing Critiques (from Behrens and Rosen’s Writing and Reading Across the Curriculum, 12th Edition) 1. Introduce. Introduce both the passage under analysis and the author. State the author’s main argument and the point(s) you intend to make about it. Provide background information to help readers understand the relevance of the passage. This background information may include one or more of the following: * an explanation of why the subject is of current interest * a
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Argumentum Ad Misericordiam (Appeal to Pity) “I was fired and I’m broke that is why you should give me money”, the beggar said. 2. Argumentum Ad Populum (Appeal to People) Wear bikini in school because everyone else is visiting it. 3. Argumentum Ad Hominem (Argument Against the Person) Why should I take beauty tips from you if yourself is ugly. 4. Argumentum Ad Baculum (Appeal to the Stick) Give me one million dollars or else your baby tarantula will die. 5. Argumentum ad Vercundiam
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scenario “If a stranger batters your door down with an axe, threatens your family and yourself with deadly weapons, and proceeds to loot your home of whatever he wants” (344 Abbey) it is a crime, which connects with the reader on a deeper and more emotional level. This, however, is not the main point of Abbey’s speech. He attempts to bring the readers to arms to save the forests and trees, but he does so in an unconventional way that could have dire consequences. Abbey was born in 1927 and lived in
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Indiana Religious Freedom Law In March 2015, Indiana governor Mike Pence signed a Religious Freedom bill into law that will take effect in July 2015. The backlash from the left was vocal with a correspondingly loud response from the religious right. A friend forwarded me an article from The American Conservative, written by Patrick J. Buchanan. In his article, Mr. Buchanan’s argument is that the turmoil surrounding the bill is about “the replacement of Christian values with secular values as the
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