...| Marketing Strategy | Pantene- Colour Therapy | | | | | Contents 1.0 Situation Analysis/Current Marketing Mix 2 1.1 Current Product 2 1.2 Current Pricing 3 1.3 Current Distribution 4 1.4 Current Promotion 5 2.0 Segmentation Theory 5 2.1 Define and Explain Segmentation 6 2.2 Benefits of using Segmentation 6 3.0 Target market Segmentation 7 3.1 Geographic Segmentation 7 3.2 Demographic Segmentation 7 3.3 Physiographic Segmentation 8 3.4Behavioural Segmentation 8 4.0 Target Market Collage 9 5.0 Completion of Discussion/Rationale of the Target Market Collage 10 6.0 Reference List 10 1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product The colour therapy product is enriched with Pro-V Complex and is designed with the objective of providing improved, protected and revived colour treated hair. The current product comes in three variants namely shampoo, conditioner and spray conditioner. It has been clearly mentioned in all the three products that they are inter related to each other and for best results the customer must make use of all the three in a series of steps to be followed by the user. The booklet found inside the package of the product explains how one should treat their colored hair i.e. first head wash using the shampoo and then conditioner followed up by the spray conditioner. Thus, three products are being targeted to be sold at once the potential customer decides to purchase the product (Pantene 2011)...
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...concerned with distribution. In using direct marketing, the firm is making a choice to cut out the use of marketing intermediaries and sell the product or service direct to customers. This has implications for both channels of distribution and logistical decisions. Direct marketing comes in a variety of forms. It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. Kleeneeze and Avon who have sold products door to door for many years. Direct mail through the post and mail order catalogues have been utilised for a long time and all are...
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...Operating System Market ARTICLE · SEPTEMBER 2014 DOI: 10.14807/ijmp.v5i3.166 CITATIONS READS 2 2,355 1 AUTHOR: Netra Pal Singh Management Development Institute Gurgaon 68 PUBLICATIONS 62 CITATIONS SEE PROFILE Available from: Netra Pal Singh Retrieved on: 12 February 2016 INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P) http://www.ijmp.jor.br ISSN: 2236-269X v. 5, n. 3, June - September 2014. MICROSOFT ACQUIRED NOKIA IN UNIPOLAR OPERATING SYSTEM MARKET Netra Pal Singh Management Development Institute, India E-mail: knpsingh@mdi.ac.in Submission: 13/11/2013 Revision: 05/01/2014 Accept: 10/01/2014 ABSTRACT The recent big tickets include Microsoft acquiring part of Nokia for US$ 7.2 billion, Verizon buy 45% stake in Vodafone for US$130 billion, Google acquiring Motorola for 12.5 billion. These buyouts are analyzed and commented by experts of the industry. This research paper attempted to collate their view in the context of Microsoft and Nokia deal on six parameters. These parameters are (i) reasons for the downfall of the Nokia market share, (ii) general comments of the experts, (iii) similarities / dissimilarities of past and business models of the smartphone business, (iv) reasons for Microsoft to buy out Nokia, (vi) impact of buyout on Microsoft, Nokia, consumers and markets. In addition, paper discusses the existing theories of merger & acquisition in telecom sector in the past. Keyword: Smartphone, Microsoft, Nokia, HERE Maps, Galaxy, Lumia, Synergy Trap Hypothesis...
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...Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu WorldCom’s Bankruptcy Crisis INTRODUCTION The story of WorldCom began in 1983 when businessmen Murray Waldron and William Rector sketched out a plan to create a long-distance telephone service provider on a napkin in a coffee shop in Hattiesburg, Miss. Their new company, Long Distance Discount Service (LDDS), began operating as a long distance reseller in 1984. Early investor Bernard Ebbers was named CEO the following year. Through acquisitions and mergers, LDDS grew quickly over the next 15 years. The company changed its name to WorldCom, achieved a worldwide presence, acquired telecommunications giant MCI, and eventually expanded beyond long distance service to offer the whole range of telecommunications services. WorldCom became the second-largest long-distance telephone company in America, and the firm seemed poised to become one of the largest telecommunications corporations in the world. Instead, it became the largest bankruptcy filing in U.S. history at the time and another name on a long list of those disgraced by the accounting scandals of the early 21st century. ACCOUNTING FRAUD AND ITS CONSEQUENCES Unfortunately for thousands of employees and shareholders, WorldCom used questionable accounting practices and improperly recorded $3.8 billion in capital expenditures, which boosted cash flows and profit over all four quarters in 2001 as well as the first quarter of 2002. This disguised...
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...FROM THE AUTHOR OF STANSBERRY'S INVESTMENT ADVISORY PORTER STANSBERRY THE SURVIVAL BLUEPRINT Published by Stansberry Research Edited by Steven Longenecker and Fawn Gwynallen Copyright 2014 by Stansberry Research. All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. About Stansberry Research Founded in 1999 and based out of Baltimore, Maryland, Stansberry Research is the largest independent source of financial insight in the world. It delivers unbiased investment advice to self-directed investors seeking an edge in a wide variety of sectors and market conditions. Stansberry Research has nearly two dozen analysts and researchers – including former hedge-fund managers and buy-side financial experts. They produce a steady stream of timely research on value investing, income generation, resources, biotech, financials, short-selling, macroeconomic analysis, options trading, and more. The company’s unrelenting and uncompromised insight has made it one of the most respected and sought-after research organizations in the financial sector. It has nearly one million readers and more than 500,000 paid subscribers in over 100 countries. About the Author Porter Stansberry founded Stansberry Research in 1999 with the firm’s flagship newsletter, Stansberry’s Investment Advisory. He is also the host of Stansberry Radio, a weekly podcast that is one of the most popular online...
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...INFORMATION AND COMMUNICATION TECHNOLOGY QUALIFICATION TITLE DIPLOMA IN INFORMATION TECHNOLOGY LEARNER GUIDE MODULE: ECOMMERCE 511 PREPARED ON BEHALF OF PC TRAINING & BUSINESS COLLEGE (PTY) LTD AUTHOR: AJITH RAMPURSAD EDITOR: THEMBA CHINOGWENYA FACULTY HEAD: ISAKA REDDY Copyright © 2015 PC Training & Business College (Pty) Ltd Registration Number: 2000/000757/07 All rights reserved; no part of this publication may be reproduced in any form or by any means, including photocopying machines, without the written permission of the Institution. 1 DIT In Information Technology | ECOMMERCE 511 LESSON PLAN ALIGNED TO MOBILE CONTENT [MOODLE] DIPLOMA SECTION SUBJECT MATTER 1 THE INTERNET-PLATFORM FOR BUSINESS 1.1 Defining Internet and its brief History 1.2 IN INFORMATION TECHNOLOGY Internet Service Provider Lesson 1 Lesson 2 & 3 Review Questions 2 THE NEW ECONOMY AND E-COMMERCE 2.1 Define E-Commerce 2.2 E-Commerce vs. business Lesson 4 Lesson 5 & 6 Review Questions 3 E-COMMERCE AND A NEW WAY OF THINKING 3.1 Changing paradigms Lesson 7 3.2 Portals and Vortals Lesson 8 3.3 E-Relationships Lesson 9 3.4 Return On Investment Lesson 10 & 11 Review Questions 4 BUSINESS OPPORTUNITIES ON INTERENT 4.1 Marketing Research Lesson 12 4.2 Advertising Lesson 13 4.3 Supply Chain Management Lesson 14 4.4 Customer relationship management Lesson 15 ...
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...Communication Skills Strictly For Private Distribution CONTENTS INTRODUCTION 3 UNIT 1 4 BUSINESS COMMUNICATION SKILLS 1.1 THE IMPORTANCE OF COMMUNICATION: 1.2 BARRIERS TO COMMUNICATION 1.3 OVERCOMING BARRIERS 1.4 TEN COMMANDMENTS OF EFFECTIVE COMMUNICATION 1.5 NON-VERBAL COMMUNICATION 1.6 VARIETIES OF NON VERBAL COMMUNICATION 1.7 OMMUNICATION PRINCIPLES: 1.8 USING COMMUNICATION NETWORKS 1.7 FACE TO FACE COMMUNICATION UNIT 2 16 PRINCIPLES OF COMMUNICATION 2.1 CLARITY 2.2 COMPLETENESS 2.3 CONCISENESS 2.4 CONSIDERATION 2.5 COURTESY 2.6 CORRECTNESS 2.7 THE PURPOSE AND VALUE OF COMMITTEES UNIT 3 26 EFFECTIVE MEETINGS 3.1 TYPES OF MEETING 3.2 VIRTUAL MEETINGS 3.3 PLANNING A PROBLEM SOLVING MEETING 3.4 SETTING AN AGENDA UNIT 4 32 DEVELOPING THE PRESENTATION 4.1 INTRODUCTION 4.2 ANALYSING THE SITUATION 4.3 ESTABLISHING A PURPOSE 4.4 DEVELOPING THE THESIS 4.5 ON GIVING A SPEECH 4.6 PROFILE OF A GOOD SPEAKER 4.7 PLANNING TO SPEAK UNIT 5 41 THE ART OF WRITING 5.1 WRITING WELL 5.2 MEMOS & LETTERS 5.3 THE BUSINESS LETTER 5.4 E-MAIL 5.5 WRITING FOR EMPLOYMENT 5.6 TYPES OF CVS 5.7 ELECTRONIC CVS 5.8 JOB APPLICATION LETTERS 5.9 REPORTS BIBLIOGRAPHY 67 INTRODUCTION Welcome to the next module of your course of study in commerce. The purpose of the this module is to familiarize you with some key issues underlying the notions of communications...
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...BIRTHDAY CARD Guerrilla Ray Fisher of Keylock Mini Storage in Pinellas Park, Florida celebrates his tenantsʼ birthdays with a card he creates himself. He prints a poem on the card and gets four cards out of each piece of 8-1/2 x 11 card stock. He goes to Kinkos to have the cards printed and cut. Since sending the cards, Fisher has received a very positive response. One tenant even dropped by office just to say he really appreciated the card. Fisher started a file organized by month to pre-address the cards to make it easy to mail within a week of upcoming birthdays. Any service business can profit from this personal touch. 2. A STICKY SUCCESS STORY Guerrilla Mike Cohen informs us that no one ignores coupons from Captain Tonyʼs Pizza in Cleveland, Ohio. Thatʼs because they are printed on Post-It™ notes and placed each month on every door in their delivery area.The typical response rate is 30%. Cohen honors us by calling this promotional concept, Guerrilla Mail. He attributes the programʼs success to both the look and the feel of the coupon. It resembles the familiar UPS delivery notice and because it is sticky, recipients tend to post it on the fridge or by the phone where it acts as a constant reminder. | iss. 4.04 | i | U | X |+| h 2/48 f ChangeThis 3. THE ICE CREAM INCENTIVE Marketing Consultant and Coach Bob Janet emailed us after reading about a real estate agent who sent prospects home with a quart of ice...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...COLEG’s Intellectual Property Rights document, September 2004. No part of this publication may be reproduced without the prior written consent of COLEG and SQA. © SQA Version 1 2 Developed by COLEG Business Information Management DE1Y 35 Contents Acknowledgements Contents Introduction to the unit What this unit is about Outcomes Unit structure How to use these learning materials Symbols used in this unit Other resources required Assessment information How you will be assessed When and where you will be assessed What you have to achieve Opportunities for reassessment Section 1: The role of information in business Introduction to this section Assessment information for this section What is information? The nature of information Types of information Internal uses of information External use Uses of business information Sources of information Characteristics of information © SQA Version 1 3 2 3 7 7 7 7 7 8 10 11 11 11 11 11 13 15 16 17 18 19 21 21 23 23 26 Developed by COLEG Business Information Management DE1Y 35 Organisational structure Levels of management Information processing How does information flow within organisations? Why communicate information? Channels...
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...Consumer credit options ▲ Credit card types ▲ Credit card risks After Studying This Chapter, You’ll Be Able To ▲ Compare advantages and disadvantages of using consumer credit to make purchases ▲ Assess the various types of consumer credit ▲ Take steps to protect and establish good consumer credit ▲ Evaluate credit card alternatives, including terms and costs ▲ Predict the hazards of credit card use, including the risk of identity theft baj01275_c05_106-133 02/09/2007 17:01PM Page 107 EPG_Team-C 105:JWQD032:bajch05: 5.1 WHAT IS CONSUMER CREDIT? INTRODUCTION Learning how to manage consumer credit effectively by reducing reliance on high-cost borrowing is an important component of financial success. In this chapter, we first look at the types of consumer credit and then how to apply for credit. This chapter examines the advantages and disadvantages of credit and how to protect your credit and correct credit mistakes. Finally, it discusses credit cards in more detail, including their risks. 5.1 What Is Consumer Credit? Any time you receive cash, goods, or services now and arrange to pay for them later, you are buying on credit. If you use credit for personal needs other than home purchases, you’re using consumer credit. You can borrow from a friend or family member, a firm with which you do business, or a financial institution (e.g., bank, credit union, insurance company). The most common types of consumer credit are ▲ ▲ ▲ ▲ Credit card...
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...conc About Pfeiffer Pfeiffer serves the professional development and hands-on resource needs of training and human resource practitioners and gives them products to do their jobs better. We deliver proven ideas and solutions from experts in HR development and HR management, and we offer effective and customizable tools to improve workplace performance. From novice to seasoned professional, Pfeiffer is the source you can trust to make yourself and your organization more successful. Essential Knowledge Pfeiffer produces insightful, practical, and comprehensive materials on topics that matter the most to training and HR professionals. Our Essential Knowledge resources translate the expertise of seasoned professionals into practical, how-to guidance on critical workplace issues and problems. These resources are supported by case studies, worksheets, and job aids and are frequently supplemented with CD-ROMs, websites, and other means of making the content easier to read, understand, and use. Essential Tools Pfeiffer’s Essential Tools resources save time and expense by offering proven, ready-to-use materials—including exercises, activities, games, instruments, and assessments—for use during a training or team-learning event. These resources are frequently offered in loose-leaf or CD-ROM format to facilitate copying and customization of the material. Pfeiffer also recognizes the remarkable power of new technologies in expanding the reach and effectiveness of training...
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...Erika Klara Ban - Vali London Churchill College 20133882 HND Business Management Group B Project Research Tutor ;Taslim Ahammand Table off contents Chapter 1 Introduction 1.1 Research project in costumer service satisfaction within McDonald’s Customer satisfaction is one of the most important aspects of any organization, especially in the fast food industry. My thesis topic chosen for analysis of fast-food image, because the last time I heard more and more these negative trends. This is the reason I see is that is gaining more and more health-conscious diets and offensive articles I've read a lot of fast food quality and health of respect. In my research I tried to find answers to spread bad rumors among consumers of fast food restaurants that are really influential to customers, as appropriate spoiled this image of hospitality. In recognition of the needs of consumers and to the satisfaction of the marketing base. The feeling of satisfaction can only be achieved on the consumer where it is put it forward with all their needs, and we will do everything possible to avoid lack of something. Collection data, self-administered questionnaire, the family, friends and acquaintances helped my mission.The first part of the thesis summarizes the...
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...2nd Edition Hacking the art of exploitation jon erickson PRAISE FOR THE FIRST EDITION OF HACKING: THE ART OF EXPLOITATION “Most complete tutorial on hacking techniques. Finally a book that does not just show how to use the exploits but how to develop them.” —PHRACK “From all the books I’ve read so far, I would consider this the seminal hackers handbook.” —SECURITY FORUMS “I recommend this book for the programming section alone.” —UNIX REVIEW “I highly recommend this book. It is written by someone who knows of what he speaks, with usable code, tools and examples.” —IEEE CIPHER “Erickson’s book, a compact and no-nonsense guide for novice hackers, is filled with real code and hacking techniques and explanations of how they work.” —COMPUTER POWER USER (CPU) MAGAZINE “This is an excellent book. Those who are ready to move on to [the next level] should pick this book up and read it thoroughly.” —ABOUT.COM INTERNET/NETWORK SECURITY ® San Francisco HACKING: THE ART OF EXPLOITATION, 2ND EDITION. Copyright © 2008 by Jon Erickson. All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the copyright owner and the publisher. Printed on recycled paper in the United States of America 11 10 09 08 07 123456789 ISBN-10: 1-59327-144-1 ISBN-13: 978-1-59327-144-2 Publisher:...
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...Executive Summary It is said that the contemporary world survives on the information and this is a precious asset for any organization. Any information has to be organized, stored, managed carefully and should be handled perfectly so that it would be available on demand and facilitate easy access. In this case, it is no doubt that Business Intelligence systems (BIS) are excellent for the modern business. There have many reasons that Business Intelligence systems play an essential role in the success of an organization. First of all, it has the capacity to ensure smooth, incessant flow of information without negotiating on security. Secondly the Business Intelligence Systems duty is to ensure that correct decision is taken with the available data at the appreciate time and this is done basically on the information provided. Business Intelligence systems are used to enrich the timeliness of information necessary for the company, to allow access to all the information wherever it is stored and offer the information in business terminologies. It reduces the distribution costs spent on the information as well as the handling time, helping planning and forecasting. Understanding of its important role, eBay – the largest and most popular marketplace on Internet has applied and used IS in their business and become very successful company. Launched in 1995, eBay started as a place to trade collectables and hard-to-find items, after just few years eBay become more and more popular,...
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