Company G
1-Year Marketing Plan
Student Name: xxxxxxxxxx
Student ID: xxxxxxxxxxxxx
Date: 20 Aug, 2015

Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s Five Forces Model 4
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Explanation of Strategies………………………..……………………………………………………………………………………………….7
Implementation Plan 8
Product Tactics 8
Price Tactics 8
Place Tactics 8
Promotion Tactics 8
Monitoring Procedures 9

Introduction
Have you have ever been frustrated in the kitchen when you had plans for a fantastic meal, but the preparation took longer than expected, and the result was less than fantastic? You need the Dinner Cube.
Product Description and Classification

Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”
The Dinner Cube is a small appliance that transforms the dangerous and tedious task of slicing and chopping meat (and some vegetables like potatoes) as easy as flipping a switch. Simply open the top, place the meat inside, on the rack, close the top and press the start button. The Dinner Cube will engage a series of blades to cut the meat into strips or cubes depending on your selection.
The ability to safely and conveniently cube or strip meat and vegetables will save