...RESEARCH PAPER A Comparative Study of BTL in Building up the Brand In Indian Spirit Market In Case Of Royal Challenge against Royal Stag Whisky Praveer Gupta The main objective of the working paper is to understand the performance of Royal Challenge Whisky since its inception and to measure the potential of Royal Challenge brand as a premium segment whisky. This also explains the role of BTL strategies carried out so far and a few consumer insights about the market so as to forecast its position. Page | 1 RESEARCH PAPER Abstract Royal Challenge Whisky brand was launched in 1886 by Shaw Wallace & company. The brand had a healthy growth of about 10 percent till 2005 when the company was bought by the country’s largest spirit maker United Spirits Limited. RC had sales above one million cases in the year 2003-04 with a market share of 56 percent in the premium segment whisky which had grown to 65 percent at the end of December 2003 in competition with UB Spirits Division’s Signature Whisky and Seagram’s Blenders Pride. Over the year, UB kept working on the brand to bring up the same position by various marketing activities like linking the brand with IPL cricket Team (Royal Challengers Bangalore) and an associate sponsor of India's first Formula 1 team Force India etc. In 2014, Diageo bought majority stake in USL and came up with pricing strategy to decrease the prices in order to retain the market share, while other companies such as Pernod Ricard...
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...Homework – Grade 7 Week of 10/21 – 10/25 Monday, 10/21 Tuesday, 10/22 Wednesday, 10/23 Thursday, 10/24 Wksh: Power to a Power (p 2) Wksh: Division with Exponents (p 3) Wksh: Mixed Review (p 4) Study for test. Complete review sheet. Friday, 10/25 Test in class. Print out next week’s hw assignments. Have a great weekend. Topics covered for the week Power to a power Division with exponents Textbook Additional help can be found in Chapter 1: pp 10 – 13 Chapter 4: pp 194 – 203 Chapter 9: pp 453 – 457 and p 822 Chapter 12: pp 674 – 678 Test Topics Intro to exponents/meaning of exponents Exponents with a zero power Negative exponents Exponents with similar bases Power to a power Division with exponents 1 Name _________________________ Date __________________________ Math Period ______ Power to a Power Expand each of the following expressions. 1) (2rm3)2 2) (– 4a2) – 3 3) (– 3m2p3)2 ____________________________________________________________________________________ Simplify. Write all exponents as positive if necessary. 4) (5x2)3 5) (xy3) – 5 (x2)4 • (– 3x6)4 6) ____________________________________________________________________________________ 7) (6x2y3)3 8) (– 2mn5)5 9) (4x2)2 • (3y)2 Mixed Review. Simplify. (All answers must have positive exponents) 10) – (m4)3 11) – 3x0 12) – (xy)0 ____________________________________________________________________________________ 13) xy0 14) (– m4)3 15) ( ) –3 _______...
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...Virtual Lab Demonstrating the Scientific Method SCIE207-1302B-06 Biology Lab American Intercontinental University Purpose: To determine how added nitrogen affects the growth in arable and non-arable soils. Introduction: Nitrogen is known by others to be the main component that is most likely to limit growth in several ordinary terrestrial and marine ecosystems (Vitousek & Howarth, 1991). Arable soil is the perfect kind of soil used in agriculture that allows a variety of crops to grow (M.U.S.E., 2010). Hypothesis: It is determined that plants only grow on arable land when receiving an adequate amount of nitrogen fertilizer. Methods: To get my lab results I started with the introduction video titled Using the Scientific Method. At the end of the video a table appeared which represented the amount of mineral nitrogen fertilization. To gather data for the Arable soil, and the Nonarable Sandy Loam soil this following process was taken, in step 1 I clicked on the amount of mineral nitrogen which started with 0, and then I clicked the Arable Soil button which gave me the amount of yield of maize. I clicked the Nonarable Sandy Loam Soil button to get the amount of yield of maize. I repeated this step 1 process from the chart that is measure in multiplies of 20, up to 180. After gathering this information I filled in the lab report with the number of yield of maize for each amount of mineral nitrogen for the Arable and Nonarable soil. Results: This...
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...思想 Articles 中国宪法史上的国旗 余凌云 * 内容提要:在政权的交替之中,每当讨论国旗的改易,都会由立法机关审议通 过,制定专门决议,或者写入宪法,以获得正当性之基础,进而 为执政的合法性做一个脚注。作为国家的识别标志,统一国旗样 式至关重要,还得规范国旗使用的场合、仪式、禁忌等,通过不 断教育、学习、宣传、执法,惩恶扬善。唯有如此,才能激发人 们对民族、国家的认同与忠诚,为之奉献乃至牺牲之精神。 关 键 词:国旗 宪法史 审定 使用 2015 年第 3 期(总第 7 期) 099 中国宪法史上的国旗 一、国旗小史 照当时的国际惯例,没有挂国旗的船只可视为无 (一)初见于晚清 国籍或者海盗船,无法参加国际贸易,所以该船 在中国,旗帜自古有之,最早可以上溯到黄 也像很多中国商船一样在香港注册,升挂了英国 帝。布制旗帜的出现,中国也早于欧洲,据说在 国旗。1856 年 10 月 8 日,因该船涉嫌走私,广 公元前 3000 年就有,用于军事以及寺庙、宗教 东水师捕走了船上的几名水手。英国驻广州领事 仪式。而在欧洲,最早有记载的纺织旗帜,可以 巴夏礼借口广东水师侮辱了英国国旗,挑起事端, 追溯到公元前 400 年,绘制在意大利南部的帕爱 引爆了第二次鸦片战争。5 1 斯图姆 (Paestum) 古城的一个城墙上。 中文里面, 为了使外国人能对“中国官船”一目了然,6 旗的同义词很多, “旌” 有 、 “旂” 、 “旃” 、 “旄” 、 “麾” 避免误会、纠纷;发生争议,“我亦可执彼国之 等。旗帜多用来区别贵贱、等级,以及用在军旅、 例,与之辩论”,总理衙门决意采用国旗,但拿 祭祀、田猎、封番、封疆、朝会等场合。2 国旗,国之旗也。它不是一般的旗帜,是一 个国家的象征和标识。在中国,国旗的出现,却 不准这“是否有碍行军”,遂先与曾国藩等军事 官僚商议, 然后才奏请同治皇帝批准, 1866 年, 于 仿照外制确定了中国第一面国旗,也就是大清黄 是晚清的事,远远晚于欧洲,完全是西化的产物。 龙旗。因为龙旗是皇权的象征,“黄色龙旗”又 对于这段历史,小野寺史郎、施爱东、汪林茂都 有很详尽、细腻的研究。 3 第 一 次 鸦 片 战 争 以 后, 随 着 通 商 口 岸 的 开 和八旗中“正黄旗”的形态接近,为避免僭越, 深谙官场禁忌的曾国藩思虑之后,主动提出将黄 色龙旗削去一角, 7 所以,黄龙旗最初式样为斜 放,西洋船只大量涌入。西方国家普遍使用国旗 幅三角形。 之后, 黄龙旗逐渐被运用到军事、 外交、 来识别其船只和财产,形成了与国家主权有关的 通商等领域。 一套规则,涉及处理纠纷、航运等事务的理路。 1888 年,醇亲王奕譞与李鸿章奏请改为国际 使 用 国 旗 几 乎 具 有 了 护 身 符 的 性 质(talismanic 通行的长方形,他们认为,“旗式以方长为贵, 4 quality)。 而清政府却没有国旗,官兵也普遍缺 斜长次之”,并认定总理衙门初定中国旗式,不 乏与之有关的法律知识。因此,闹出了不少因悬 是国旗,“系为雇船、捕盗而用,并未奏明为万 挂或未悬挂国旗的纠纷事件。 年国旗”。“今中国兵商各船日益加增,时与各 ...
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...E8-3 P8-4 E9-1 P-912 E8-3 1. Do not include. The item was not sent until Jan 4th, since it is a custom item it is not the customers until it ships. 2. No. The cost was not received until Jan 3. 3. Yes. The item was ordered before Dec 31st, and it was a part of your inventory on hand. 4. No. It should not be included in inventory because since it is on consignment it does not belong to the sender. 5. Yes. The item was received on Dec 28th and you already paid for it P8-4 A. 1700-1400 = 300 1. 100*5.00 = 500 200 *5.10 = 1020 500+1020 = 1520 2. 200*5.80 = 1160 100*5.60 = 560 1160+560 = 1720 3.Total costs 9160/total inventory 1700 = 5.39 300*5.39 = 1617 E9-1 Part Quantity Cost Market Total Cost Total Market Lower of Cost or Market 110 600 95 100 57000 60000 57000 111 1000 60 52 60000 52000 52000 112 500 80 76 40000 38000 38000 113 200 170 180 34000 36000 34000 120 400 205 208 82000 83200 82000 121 1600 16 14 25600 22400 22400 122 300 240 235 72000 70500 70500 370600 362100 355900 a. 355900 b. 362100 P9-12 a. The retail method would be applied if a company has a high volume of items sold at a low prices. Some advantages of using the retail method would be that you do not need to do a physical inventory assessment of each of your items. You can accurately gague how much inventory you have on hand by using a calculation of how much you have sold thus far and subtracting from your beginning...
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...INFANT’S MILK Brand (Nestle) | Standard Preparation | Per scoop | Per 1000 ml | Descriptions | | | Calorie (kcal) | Protein (g) | Fat (g) | Calorie (kcal) | Protein (g) | Fat (g) | | 0-12 monthsLactogen 1 Infant Formula GOS FOS + DHA Gentle Plus700 g = RM 18.35 | Scoop size =4.47 g1 litre = 134 g formula + 900 ml water*Refer to Table 1 | 22.3 | 0.5 | 1.2 | 668.7 | 14.1 | 34.8 | Per 100 gCHO = 55.7 gDHA = 48.0 mgOmega 6 = 4.2 gOmega 3 = 515 mg | 6 months-3 yearsLactogen 2Follow up FormulaLcomfortis +DHA Gentle Plus700g = RM 17.70 | Scoop size =4.7 g1 litre = 141 g formula + 900 ml water7 scoops = 210 ml 3 times per day | 22.3 | 0.7 | 1.0 | 669.8 | 20.2 | 30.9 | Per 100 gCHO = 55.3 gDHA = 40 mgOmega 6 = 3.4 gOmega 3 = 420 mg | 1-3 yearsLactogen 3 GrowLcomfortis + DHAActiv Grow700g = RM 17.40 | 1 litre = 147 g + 900 ml waterServing size : 34 gPer serving : 233 ml = 34 g +210 ml water 1 scoop = 4.9 g = 30 ml7 scoops = 210 ml 3 times per day | 22.3 | 0.7 | 0.9 | 668.9 | 20.1 | 27.3 | Per 100 gCHO = 58.3 gDHA = 27 mgOmega 6 = 2.9 gOmega 3 = 385 mgCalcium = 787 mg | 3-6 yearsLactogen 4 KidLcomfortis + DHAActiv Grow700g = RM 17.40 | 1 litre = 147 g + 900 ml waterServing size : 36 gPer serving : 233 ml = 36 g +210 ml water1 scoop = 5.1 g = 30 ml7 scoops = 210 ml 2-3 times per day | 23.2 | 0.7 | 0.9 | 668.9 | 20.1 | 26.9 | Per 100 gCHO = 58.3 gDHA = 27 mgOmega 6 = 3.0 gOmega 3 = 385 mgCalcium = 712 mg | 1-3 yearsNAN GrowPro Grow, Optipro, Lipid Smart, DHA & ARA700g...
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..................................... 2 A Sample Design...................................................................................................................................3 Deciding if Frame Relay is Right for the Network.................................................................................... 4 Advantages of Frame Relay...................................................................................................................4 Disadvantages of Frame Relay.............................................................................................................. 5 Alternatives to Frame Relay.................................................................................................................. 6 X.25.................................................................................................................................................. 6...
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...Bibliography * An Ice Cream Machine That Measures Smiles, CBS News, 25 June 2010 http://www.cbsnews.com/stories/2010/06/25/tech/main6616630.shtml * BBC News. "Procter and Gamble issues second profits warning." BBC . N.p., n.d. Web. 17 Oct. 2012. <http://www.bbc.co.uk/news/business-18522106>. * Criticism in India over skin-whitening trend, The Daily Telegraph 10 Jul 2008 <http://www.telegraph.co.uk/news/worldnews/asia/india/2279971/Criticism-in-India-over-skin-whitening-trend.html> * Dove Reference: <http://www.telegraph.co.uk/news/worldnews/asia/india/2279971/Criticism-in-India-over-skin-whitening-trend.html> * Eluta.ca. "Procter & Gamble Inc. ." eluta.ca. N.p., n.d. Web. 17 Oct. 2012. <http://www.eluta.ca/top-employer-procter-%26-gamble>. * Mother Nature Network. "Procter & Gamble and the environment | MNN - Mother Nature Network." Mother Nature Network. N.p., n.d. Web. 16 Oct. 2012. <http://www.mnn.com/money/sustainable-business-practices/stories/procter-gamble-and-the-environment>. * Palm Oil Issue - "Ape protest at Unilever factory" BBC, Tuesday, 22 April 2008 <http://news.bbc.co.uk/2/hi/uk_news/england/7358071.stm> * P&G. "2011 Annual Report." P&G. N.p., n.d. Web. 15 Oct. 2012. <www.pg.com/en_US/downloads/sustainability/reports/PG_2011_Sustainability_Report.pdf>. * P&G. "Purpose & People." P&G.com. N.p., n.d. Web. 16 Oct. 2012. <http://www...
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...Chapter 1 Data Communications Introduction 1 Chapter Objectives: Defined data communications Introduced data communications needs Communications model Overview of networks Introduce Internet 2 Data, Data Communication Data is an entity that convey some meaning based on some mutually agreed upon rules/conventions between a sender and a receiver. Data Communication deals with the transmission of signals in a reliable and efficient manner 3 Data Communication Topics covered include: Signal Transmission Transmission Media Signal Encoding Interfacing Data link control Multiplexing 4 Computer Science and Data Communications Merger In 1970s and 1980s The computer communications revolution has produced several remarkable facts. There is no fundamental difference between data processing (computers) and data communications (transmission and switching equipment). There is no fundamental difference among data, voice, and video communications. The distinction among single processor computer, multiprocessor computer, local network, metropolitan network, and long-haul network has blurred. 5 Today’s Trends Three different forces have consistently driven the architecture and evolution of data communications and networking facilities: Traffic growth Development of new services Advances in technology 6 Communication Traffic Both local (within a building or building complex) and Long distance having transmission of Voice, video and data The increased emphasis on office automation...
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...Некоммерческое Акционерное Общество АЛМАТИНСКИЙ УНИВЕРСИТЕТ ЭНЕРГЕТИКИ И СВЯЗИ Кафедра иностранных языков СЕМЕСТРОВАЯ РАБОТА №2 По дисциплине: «Английский язык» Технический перевод Специальность: 6M071900 – Радиотехника электроника и телекоммуникации Выполнила: Шаймагамбетова А.А. № з. к.: 12М3068 Группа СССп-12-01 Проверила: Бухина С.Б. __________________________ «_____»_________________________2012 год Алматы 2012 СОДЕРЖАНИЕ 1 Annotation 3 2 PACKET SWITCHING 3 3 КОММУТАЦИЯ ПАКЕТОВ 6 ТЕРМИНОЛОГИЧЕСКИЙ СЛОВАРЬ 10 СПИСОК ЛИТЕРАТУРЫ 11 Annotation This text describes packet switching, its modes and history. The main topic of this text is how packet switching works. Packet switching is a digital networking communications method that groups all transmitted data – regardless of content, type, or structure – into suitably sized blocks, called packets. The concept of switching small blocks of data was first explored by Paul Baran in the early 1960s. Independently, Donald Davies at the National Physical Laboratory (NPL) in the UK had developed the same ideas a few years. Two major packet switching modes exist; (1) connectionless packet switching, also known as datagram switching...
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...What's the best WAN connection type for you? 14Comments more + * Email * Print * Add to Favorites * Del.icio.us * Digg * Hacker News * LinkedIn * Reddit * Technorati By Warren Heaton August 16, 2000, 7:00am PDT When designing a wide area network (WAN), one of the most challenging issues is choosing the correct connection type. You need to consider several factors before implementation can begin—and a solid understanding of all the connection types is critical to making the right choice. Most carriers offer three connection types: 1. Circuit-switched connections 2. Packet-switched or cell-switched connections 3. Dedicated connections Each type of connection has its advantages and disadvantages. This article will summarize what each connection type has to offer, with consideration given to bandwidth, availability, cost, and ease of management. Circuit-switched connections Circuit-switched connections are currently the most popular type of WAN connection. Circuit switching transmits data streams and datagrams across dedicated physical circuits. To provide asynchronous dial-in and ISDN services, the telephone companies use circuit switching. Asynchronous dial-in The public switched telephone network (PSTN) uses circuit-switched technology to provide asynchronous services (otherwise known as normal telephone service). Asynchronous dial-in connections offer a low-bandwidth, easily managed, cost-effective solution that...
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...Unit 7 Assignments Multiple Choice: 1. A 2. A,B 3. A,B 4. B 5. D 6. B,D 7. A 8. A 9. C 10. D 11. C 12. C 13. B,C 14. C 15. B,C 16. B,D 17. C 18. D 19. C,D 20. B,C Key Terms: Switched circuit- A circuit created by the phone company in reaction to signaling (the user tapping telephone keys or a modem sending in the same digits), with the telco tearing down the circuit when the user is finished. Dedicated circuit- An electrical circuit created by a telco on behalf of a customer, with the circuit staying up all the time, dedicated for use by the one customer that ordered the circuit. Also known as a leased line, leased circuit, and point-to-point line Circuit switching- The overall process by which a series of telco devices called circuit switches connect a circuit from one customer device to the other, with the device’s logic taking incoming bits on one segment in the link and forwarding those bits out the matching outgoing segment, without storing the bits Packet switching- the process of forwarding customer data in a WAN by looking at the header of the messages sent into the WAN by the customer and making a per-message decision as to where to forward each message. Leased line- A physical link between two locations, provided by a telco, that allows two-way communication between sites. Because the customer does not own the physical line between sites, but rather pays a monthly fee for the service...
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...Running Head: THERAC-25 CASE STUDY Therac-25 Case Study Therac-25 Case Study Therac-25 is a radiation therapy machine that was used for treating patients with cancer. The machine and its predecessors, Therac-6 and Therac-20, was a product from the collaboration of Atomic Energy of Canada Limited (AECL) and a French company called CGR (Leveson, n.d., p. 2). It is this machine that will cause other developers and manufacturers to rethink how to develop machines that will impact people’s lives. The Therac-25 was involved in six massive overdoses that cost three people’s lives, while the machine gave the operator error messages or a message that states that no dose was given (Baase, 2008, p. 425). After the first accident, some users became skeptical of the safety of the device. Yet, the manufacturer turned a blind eye on the matter. They responded to the incident that they have fixed the problem. In the following months, five more accidents occurred. In each incident, the manufacturer, the computer programmer, and the clinic/hospital using the Therac-25 have some responsibilities and flaws that need to be addressed. The Problems Manufacturer What would be the first thing that a manufacturer needs to do when they have an incident with one of their products? It should be the recall of that product, in this case the Therac-25. The Therac-25 can help a person ailing with cancer with its beam but the beam itself would be too harmful to the patient. Any medical equipment...
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...resolve some of the communication problems that the other protocols would not. There was an increased need for higher speeds, an increased need for larger bandwidth efficiency, an increase in intelligent network devices that lower protocol processing, and the need to connect LANs and WANs. The Frame relay evolved passed the X.25 as a less careful, but less burdensome protocol designed to transmit packets across a network. (Horton, 2010) Frame relay is known all around the world in many different networks. There are many terms that describe and refer to Frame relay and Wide Area Networking in telecommunications. These terms are also noted when referring to Local Area Networking as well. The table below describes these terms. (Horton, 2010) Table 1 – Frame Relay Terms CIR Committed Information Rate – the minimum level of throughput as guaranteed by the service provider. DCE Data Circuit-terminating Equipment – a device on the service provider's network that connects to the customer's DTE. DTE Data Terminal Equipment – a device at the customer's site that connects to the service provider's DCE. DLCI Data Link Connection Identifier – a 10-bit number used...
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...Cisco Network Solutions for the Telco DCN: SONET/SDH OSI Environments This document is directed to competitive local exchange carriers (CLECs), incumbent local exchange carriers (ILECs), and Post, Telephone and Telegraphs (PTTs), collectively referred to as telcos (short for telephone companies). This document describes Cisco network solutions for transporting data between Synchronous Optical Network (SONET) and Synchronous Digital Hierarchy (SDH) and the Operations Support System (OSS) in a telco data communications network (DCN). The DCN transports network management traffic between network elements and their respective OSS, making them a vital link between the service network and the network operations center (NOC). The solutions presented in this document will help telcos connect their SONET/SDH network elements to a router-based network using the Open System Interconnection (OSI) protocol, which simplifies the DCN and reduces equipment costs. Version History Version Number 1 Date April 28, 2004 Notes This document was created as a joint effort between Don Schriner in the Cisco CTO Consulting Engineering Group and Alliene Turner in Cisco IOS Documentation. This document was updated. This document was updated. 2 3 May 6, 2005 January 3, 2008 Contents The document presents the recommended Cisco architecture for building the OSI network. Several methods for implementing and scaling an OSI network are included with detailed configuration examples. Specific...
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