Types
The two primary forms of communication are one-way communication and two-way communication. One-way communication in business is when the business sends out a message to its customers or employees, but doesnâ??t accept responses from the customers or employees. One-way communication is important because it allows the business to share information with the customers who can benefit from the companyâ??s products or services. One of the most common forms of one-way communications in business is advertising, such as print ads in newspapers and magazines on billboards are examples. Two-way communication occurs when customers can also respond to the company in business communication. Social media marketing is a form of two-way communication has gained in popularity because it not only allows businesses to communicate with its prospects and customers, but it also allows the prospects and customers to respond.

Effects
When communication lines are open between a business and its customers, it can directly affect the sales of the business. When a business effectively communicates to prospects and customers how its products and services can benefit them, it converts prospects into customers. Good communication ultimately boosts the bottom line of a business.

Related Reading: The Importance of the Grapevine in Internal Business Communications
Identification
Good communication can take on several different forms. The three primary forms of communication are verbal, written and expressed (body language). All three forms of communication are used internally and externally in conducting business. Since each person processes information differently, it is wise to communicate with a combination of these forms of communication. For example, some people take in and process information better when they hear it (verbal) while others process things better when they can see