...Abstract Entrepreneurs are people who see opportunities where others people see crisis or confusion. They were the pioneers of today’s business. Entrepreneurship is the symbol of business tenacity and achievement. There are always a key individual who attributes to the success of a business, for example Steve Jobs of Apple, Michael Dell of Dell Computers, Fred Smith of FedEx. Their applications of creativity, risk taking, innovation and the passion lead the way to the successful of the business which contributes a lot to the economic growth. In Malaysia, one of the successful entrepreneurs is the founder of the Tune Group of Companies named Tony Fernandes, who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". This paper will discuss the key entrepreneur attributes of Tony Fernandes which bring him to the success in his business and the background information of the companies. Table Of Contents 1. Background 2 2. Environmental Conditions 3 • Political 3 • Economic 3 • Social 3 • Technology 3 3. Approach, Attitude and Behaviour 4 4. The Strategies 5 5. Conclusion 6 6. References 7 Background In Malaysia, the general demand of travelling by airplane in the country arising, however the affordability for all was the concern. Malaysia Airline System (MAS) was the only one national carrier and had to...
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...industrialized countries by the year 2020 have been clearly communicated and disseminated to all the organizations and its employees. The specific objective of the plan is to accelerate industrial restructuring, technological upgrading, human resource development and industrial linking. HRD being one of the development factor is given priority to support the implementation of a productivity-driven growth which required highly skilled, trainable and knowledgeable manpower. A greater emphasis is continuously given to increase accessibility to education at all levels in line with the democratization of the education policy. At the same time, the long-term objectives of generating a highly skilled labor force to meet the demand of the current economy remains in focus that HRD is a primary element in enhancing the nation’s competitiveness. Under the Tenth Malaysian Plan, one of the main emphasis for achieving productivity is to focus on skills development, especially in terms of upgrading the skills the existing work force to facilitate industries to move up the value chain. Skill development is also more concentrated towards specialization as one of the current ten big plans of the country is to thrive towards transforming into high-income country through specialization. Towards nurturing top talent of the nation, the Government plans to undertake a comprehensive reform across the entire life-cycle of human capital development, from upgrading early childhood education right through to upskilling...
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...Malaysia was formed in 1963 when the former British colonies of Singapore and Sabah and Sarawak on the northern coast of Borneo joined the Federation. Kuala Lumpur is the capital city , while Putrajaya is the hold of the federal government. The population exceeded 27.5 million, with over 20 million living on the Peninsula in 2010. Malaysia is the 67th largest country, with a land area of 329,847 square kilometers (127,355 sq mi). It has land borders with Thailandin West Malaysia, and Indonesia and Brunei in East Malaysia. Malaysia Agricultural sector contributes 12 % to nation’s GDP and employing 16% of total population of Malaysia, various crops such as rubber, palm oil, cocoa, bananas, coconuts, durian, pineapples, rice, rambutan are grown. Malaysia has started organic farming in fruits and vegetables and has come up with logo "Organic Malaysia". When we consider agriculture sector, country like Malaysia is world's main exporter of natural palm oil and rubber, which combine with saw wood and sawn cocoa, timber, pepper,t imber, tobacco and pineapple lead the growth of the sector. The First National Agricultural Policy (1984-1991) was drafted in response to the inability of previous policies to eradicate poverty and sluggish performance of the agriculture sector as the country’s engine of economic growth. The Second National Agricultural Policy (1992-2010) and The Third National Agricultural ...
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...------------------------------------------------- ------------------------------------------------- Course Description ------------------------------------------------- The course provides students of administrative science the opportunity to synthesize the various theories and dynamics of public management. The course offers students an understanding of various public management issues arising out of the conventional theoretical approaches to public management as well as the new public management perspective. Issues are identified from the nature of the field and its core functions and solutions are explored from various dimension. The changing faces of public management due to internal and external influences are also critically examined with specific highlight to Malaysian experience. ------------------------------------------------- ------------------------------------------------- Course Outcomes ------------------------------------------------- Upon completion of the course, students should be able to: ------------------------------------------------- 1. Describe various concepts and approaches to the conventional public management and the New Public Management ------------------------------------------------- 2. Explain public management issues arising out of competing theoretical approaches to public management and its solutions...
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...Content Page 1.0 Unique Business Idea 2 2.0 General Company description 2-4 3.0 Service overview, benefit and features 5-6 4.0 SWOT Analysis 6 5.0 Target Market 7 6.0 Long term and short term marketing goals 7-8 7.0 Marketing Mix 8-9 8.0 Operational Plan and Licenses and Permit 10-11 9.0 Promotion Tools (Logo, Flyers) 11-12 10.0 Industry Analysis 13-16 11.0 Macroeconomics Analysis 16-17 12.0 Interview (1)&Interview (2) 18-20 13.0 Competitors 20-21 14.0 Conclusions 21 15.0 References 22-23 16.0 Appendix 24-25 1.0 Unique Business Idea Business plan is a map which gives us directions. Therefore, we know what we can plan for the business’s future. It is a plan for a startup describes your strategy for creating the legal entity. A business plan tells us the objectives that a company wants to achieve and provide information about the business’s short-term and long-term form. In the 21st century, every person complains that their life is hard, time is insufficient, and most people lost their joy. Sometime we even have no time to celebrate birthday with beloved or best friends. People mostly busying with their job routine or businesses and they have no time to think about a good idea for a birthday celebration, to buy a cake, and find an interesting place to celebrate. We seek this as a good opportunity to provide a service that covers...
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...Table of contents Acknowledgements Statement of Authorship Abstract 1.0 Introduction 1 2.1 General Introduction 1-2 2.2 Background to the problems 2-3 2.3 The Objectives of the study 3-4 2.0 Literature Review 5 3.4 Definition of CSR 5 3.5 The Evolution of CSR 5-7 3.6 Carroll’s 4 Components Pyramid CSR 7 3.7.1 Philanthropic Responsibility 7-8 3.7.2 Economic Responsibility 8 3.7.3 Legal Responsibility 8-9 3.7.4 Ethical Responsibility 9 3.7 CSR in Malaysia 9-11 3.8 Business Benefits in CSR 11 3.9.5 It protects the company’s brand reputation and image. 11-12 3.9.6 It differentiates the firms from the competitors. 12 3.9.7 It reduces government scrutiny and regulations. 12-13 3.0 Research Methodology 13 4.9 Research Approach 13 4.10 In-Depth Interview 13-14 4.11 Research Design 14-15 4.0 Results 15 5.12 Demographic/ Sample Characteristics 15 5.13 How Do Consumers Define CSR? 16-17 5.14 Is CSR an Important Purchasing Decision Factor? 18 ...
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...control – Hishammuddin * By the police resource, there is about more than 100 of armed group that suspects as the militant have landed in Lahad Datu. * The situation is still under control and inspection by the police and armed forces as they are negotiating with the intruder’s claims. * Datuk Hishammudin also urged the publics to not worried and makes any speculation regarding to the issue. February 15th, 2013 : Still a stand-off at Tambisan; security personnel on full alert * The intruders is said to be holling up in surau at Kampung Tanduao which mainly localized by Filipinos. * The intruders want to stay in Sabah and do not want to be deported to the Philippines. But they are still confined with tight security by Malaysian army, navy and police. * The villagers nearby in Kampung Tambisan claimed that the intruders were arrived with three boats landed in Silabukan and Sungei Merah that close to Kampung Tanduao. The villagers also said that they were unaffected by the incident and confident with tight security are able to ensure security. * A group of 30 gunmen armed with M16 rifles had entered Kampung Tanduao in Felda Sahabat 20 scheme and united at Ahmad Bomb or Mat Bomb’s home. * According to the villagers, Ahmad was arrested by police in early 1990’s that suspected by throw a fish bomb at Felda office to settle a land dispute. His son is said gone to a Bongoa in Southern Philippines to seek for help to claim back his family’s ancestral land...
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...Introduction Overview of Malaysian Airline System Berhad (MAS) Malaysia Airlines (MAS), the countries’ national carrier was incorporated on 12th October 1937. First known as Malayan Airways Limited (MAL), it was a joint initiative of Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways which proposed to Colonial Straits Settlement government to run an air service between Singapore and Penang. MAL’s first commercial flight was on 2nd April 1947. By the time of Malaysia formation in 1963, Malayan Airways Limited (MAL) changed its name to Malaysia Airlines Limited. Borneo Airways was incorporated soon after. Singapore’s separation from Malaysia saw the company renamed to Malaysia-Singapore Airlines (MSA) in 1965. In 1972, MSA went separate ways to become Singapore Airlines (SIA) and Malaysia Airline Limited (subsequently renamed to Malaysia Airline System (MAS)) independently. As of 31st December 2013, MAS operates a fleet of total 147 aircrafts (108 MAS + 39 Subsidiary). Other MAS subsidiary providing air services included MASkargo, Firefly and MASwings. MAS has been suffering from losses continuously since year 2011 even though revenue and passenger increased in the year 2013. Coupled with the MH370 and MH17 tragic incidents in year 2014, Malaysia government called for a recovery plan to be executed to turn MAS back to profitability. The recovery plan was put together by Khazanah Nasional (Federal government Investment Arm, which happens...
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...Contents 1.0 Introduction 3 1.1 Purpose 3 1.2 Scope of this report 3 1.3 Methodology 3 1.4 Limitations 3 2.0 Situation Analysis 4 2.1 Business Definition and Scope 4 2.1.2 Mission, Visions and Objectives of Packet One Networks 4 2.1.3 Products and Services Definition of P1 WiMAX 4 2.2 External Environment 5 2.2.1 Remote Environment Analysis 5 2.2.1.1 Economic Environment 5 2.2.1.2 Political/Legal Environment 6 2.2.1.3 Social Cultural Environment 6 2.2.1.4 Technological Environment’ 7 2.2.2 Near Environment Analysis 8 2.2.2.1 Porter’s 5 Forces Model 8 2.2.2.1.1 Rivalry among Present Competitors 8 2.2.2.1.2 Threat of New Entrants 9 2.2.2.1.3 Bargaining Power of Suppliers 9 2.2.2.1.4 Bargaining Power of Buyers 10 2.2.2.1.5 Threat from Substitute Products 10 2.2.2.2 Competitors Analysis 11 2.2.2.3 SWOT Analysis 12 2.2.2.3.1 Strength 13 2.2.2.3.2 Weakness 13 2.2.2.3.3 Opportunity 14 2.2.2.3.4 Threats 14 2.2.2.4.1 P1-Business Position 15 2.2.2.4.2 Market Attractiveness 16 2.2.2.4.3 GE Matrix Chart 16 2.2.2.5 Buyers Analysis. 16 3.0 Marketing Objectives, Strategies and Marketing Mix 17 3.1 Marketing Objectives 17 3.2 Financial Objectives 17 Marketing Strategy’s 17 3.3.1 Untapped Segment & Brand awareness 17 3.4 Product Life Cycle 18 3.5 Segmentations, Targeting and Positioning 19 5.0 P1WiMAX Marketing Tactics 22 5.1 Promotion 22 5.1.1 Events 23 5.1.2 Service availability in F&B outlets 24 ...
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...elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the traditional carriers. These features include ticketless travel, online ticket sales, no international offices, no frequent flyer points, no free food and beverages, no inflight magazines, no club lounges, use of secondary city airports. Not all low cost airlines have these features, and not all airlines that have some of these features are low cost airlines. For example, Virgin Express is a low cost airline, but it still offers complimentary coffee and inflight magazine, and they are based at Brussels primary airport. Case Study—AirAsia Story of AirAsia Air Asia, as the second Malaysian National Airline, provides a totally different type of service in line with the nation's aspirations to benefit all citizens and worldwide travellers. Such service takes the form of a no frills - low airfares flight offering, 40%-60% lower than what is currently offered in this part of Asia. Their vision is "Now Everyone Can Fly" and their mission is to provide 'Affordable Airfares' without any compromise to Flight Safety Standards. [pic] The story of emergence of AirAsia is similar to Ryanair, since both carriers underwent a remarkable transformation from a money-losing regional operator to a profitable, low cost airline. AirAsia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than...
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...IS SMALL BEAUTIFUL? Examining whether size plays a role in the entrepreneurial process Business Thinking – Comm-210 Section GG Instructor: Dr. Isabelle Dostaler Prepared by: Group no.2 Faizan Khan Dorfam Kheiri Elissa Kheirallah Talal Challah Kayla Fuelscher i.d.# 6289169 i.d.# 6114199 i.d.# 6329934 i.d.# 6351964 i.d.# 9098895 Date Due: Date Submitted: April 11th, 2012 April 11th, 2012 The triumph of an underdog story seems to be mythologized in North-American culture. That may, in part, explain why small innovators are often lauded as white knights, champions of business ethics whose chief preoccupation is to galvanize a moribund economy with up-to-the-minute ideas. At any rate, reality deals a heavy blow to newly-minted entrepreneurs. Centralized, staff-laden enterprises possess the economic clout to employ economies of scale, making it very hard for the small business owner to break through. Amidst this competition, can small businesses truly thrive? Is small beautiful? In order to reach a satisfying answer, one may examine the trickle-down effect of employer-employee relations. In particular, the manner in which professional relationships in small enterprises can influence the company’s decision-making process, core values, and competitive advantage. To answer this question, a two-pronged approach...
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...Terrorism came from the word of ‘terror’ which mean to horror and to fear. There is no specific definition about the meaning of terrorism. This is because the field that related inside terrorism is very wide and there are over 100 definitions of ‘terrorism’ according to studies. Terrorism have been existed for many years as a global phenomenon, but only in few decades ago that it has been getting stronger and to influence our daily lives with any costs. In our report, we will explain more details about the relationship of terrorism and transportation. Transportation has always been a target or method for terrorism to transfer their message to the public. While transportation keeps economic moving, nationally and globally, business relies on transport and transport systems at every level no matter transferring goods, transporting customers or staff commuting. From jet airliners to mass transit buses and rail terminals, vehicles and transport facilities are all-too familiar targets of terrorist attacks in all country and abroad. The impact of large-scale disruption of transport infrastructures can be critical for national and global business because transport systems have long been viewed as targets for terrorists groups worldwide. Also we will elaborate more on how terrorism can be spread or being use through the four methods of transportation like rail, road, aviation and maritime. For the incident strikes on the World Trade Center (WTC) in New York on September 11, 2001,...
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...Energy 34 (2009) 1225–1235 Contents lists available at ScienceDirect Energy journal homepage: www.elsevier.com/locate/energy Oil palm biomass as a sustainable energy source: A Malaysian case study S.H. Shuit, K.T. Tan, K.T. Lee*, A.H. Kamaruddin School of Chemical Engineering, Universiti Sains Malaysia, Engineering Campus, Seri Ampangan, 14300 Nibong Tebal, Pulau Pinang, Malaysia a r t i c l e i n f o a b s t r a c t Article history: Received 24 October 2008 Received in revised form 13 May 2009 Accepted 14 May 2009 Available online 13 June 2009 It has been widely accepted worldwide that global warming is by far the greatest threat and challenge in the new millennium. In order to stop global warming and to promote sustainable development, renewable energy is a perfect solution to achieve both targets. Presently million hectares of land in Malaysia is occupied with oil palm plantation generating huge quantities of biomass. In this context, biomass from oil palm industries appears to be a very promising alternative as a source of raw materials including renewable energy in Malaysia. Thus, this paper aims to present current scenario of biomass in Malaysia covering issues on availability and sustainability of feedstock as well as current and possible utilization of oil palm biomass. This paper will also discuss feasibility of some biomass conversion technologies and some ongoing projects in Malaysia related to utilization of oil palm biomass as...
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...AirAsia Berhad (284669-W) 25-5, Block H, Jalan PJU 1/37, Dataran Prima, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia Tel : (603) 78809318 Fax : (603) 78806318 E-mail : investorrelations@airasia.com Website : www.airasia.com CONTENTS AirAsia Berhad | annual report 2007 Our Dreams and Aspirations To be the largest low cost airline in Asia serving the 3 billion people who currently are underserved with poor connectivity and high fares. G G 2 4 7 8 12 20 22 24 26 30 32 34 36 40 42 43 44 46 47 48 52 53 54 56 60 62 66 68 72 76 81 82 83 152 156 157 G Our Dreams and Aspirations Corporate Profile Five Year Financial Highlights Share Performance Chairman’s Statement Group Chief Executive Officer’s Report AirAsia’s Strategy for Success Route Network Safety Product Development Go Holiday The Sky is Your Limit Champion of Low Fares AirAsia Roars Into Formula One One AirAsia Our People, Our Pride Investing In Our Future Major Milestones Serving You Better from Our 2nd LCC Terminal Awards & Accolades AirAsia Cares AirAsia Group Corporate Information Board of Directors Directors’ Profile Senior Management Senior Management Profile Managing Risk to Maximise Returns AirAsia Financial Snapshots Statement on Corporate Governance Audit Committee Report Statement on Internal Control Additional Compliance Information Financial Statement Analysis of Shareholdings List of Properties Held Notice of Annual General Meeting Proxy Form To be the best company to work for where employees...
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...THE JAMES A. BAKER III INSTITUTE FOR PUBLIC POLICY RICE UNIVERSITY PETRONAS: A NATIONAL OIL COMPANY WITH AN INTERNATIONAL VISION BY DR. FRED R. VON DER MEHDEN RICE UNIVERSITY WITH AL TRONER ASIA PACIFIC ENERGY CONSULTING PREPARED IN CONJUNCTION WITH AN ENERGY STUDY SPONSORED BY THE JAMES A. BAKER III INSTITUTE FOR PUBLIC POLICY AND JAPAN PETROLEUM ENERGY CENTER RICE UNIVERSITY – MARCH 2007 THIS PAPER WAS WRITTEN BY A RESEARCHER (OR RESEARCHERS) WHO PARTICIPATED IN THE JOINT BAKER INSTITUTE/JAPAN PETROLEUM ENERGY CENTER POLICY REPORT, THE CHANGING ROLE OF NATIONAL OIL COMPANIES IN INTERNATIONAL ENERGY MARKETS. WHEREVER FEASIBLE, THIS PAPER HAS BEEN REVIEWED BY OUTSIDE EXPERTS BEFORE RELEASE. HOWEVER, THE RESEARCH AND THE VIEWS EXPRESSED WITHIN ARE THOSE OF THE INDIVIDUAL RESEARCHER(S) AND DO NOT NECESSARILY REPRESENT THE VIEWS OF THE JAMES A. BAKER III INSTITUTE FOR PUBLIC POLICY NOR THOSE OF THE JAPAN PETROLEUM ENERGY CENTER. © 2007 BY THE JAMES A. BAKER III INSTITUTE FOR PUBLIC POLICY OF RICE UNIVERSITY THIS MATERIAL MAY BE QUOTED OR REPRODUCED WITHOUT PRIOR PERMISSION, PROVIDED APPROPRIATE CREDIT IS GIVEN TO THE AUTHOR AND THE JAMES A. BAKER III INSTITUTE FOR PUBLIC POLICY ABOUT THE POLICY REPORT THE CHANGING ROLE OF NATIONAL OIL COMPANIES IN INTERNATIONAL ENERGY MARKETS Of world proven oil reserves of 1,148 billion barrels, approximately 77% of these resources are under the control of national oil companies (NOCs) with no equity participation by foreign, international...
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