...1.0 Two factors contributed to EuroDisney’s poor performance 2.1 Failure in realizing the local culture. There are a few factors that contribute on the failure to perform for EuroDisney on its first year operation. The first reason is because they fail to realize the local culture there is in France and instead of adapting to the foreign culture, the American company tries to adopt their American culture towards the business; which in this case lead them to disastrous results. One of the contradicting examples is that French people have their own adored cartoon characters. These cartoon characters also have their own theme park that is near to where EuroDisney is located. Thus, it is a challenge for EuroDisney to compete with what have been French’s favorite casts. Other than that, the operation of EuroDisney that does not allow the selling of wine which counters the culture of French whereby they are the world’s biggest wine consumers also lead them to poor performance. The culture of having “the clean-shaven, neat and tidy look” from the American culture is also being adapted to the park employees where the value may not be shared with the European’s. Besides that, the flexibility of the company to fire any of the employees who don’t follow the rules is also limited as the worker’s rights are very strictly protected by the French law. 2.2 Events that took place during the same year. Other than the failure of realizing the local culture in France...
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...Business Strategy Formulation: Theory, Process, and the Intellectual Revolution Anthony W. Ulwick QUORUM BOOKS Business Strategy Formulation Business Strategy Formulation Theory, Process, and the Intellectual Revolution Anthony W. Ulwick QUORUM BOOKS Westport, Connecticut • London Library of Congress Cataloging-in-Publication Data Ulwick, Anthony W., 1957– Business strategy formulation : theory, process, and the intellectual revolution / Anthony W. Ulwick. p. cm. Includes bibliographical references and index. ISBN 1–56720–273–X (alk. paper) 1. Strategic planning. I. Title. HD30.28.U44 1999 658.4'012—dc21 99–13714 British Library Cataloguing in Publication Data is available. Copyright ᭧ 1999 by Anthony W. Ulwick All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 99–13714 ISBN: 1–56720–273–X First published in 1999 Quorum Books, 88 Post Road West, Westport, CT 06881 An imprint of Greenwood Publishing Group, Inc. www.quorumbooks.com Printed in the United States of America The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.48–1984). 10 9 8 7 6 5 4 3 2 1 Dedicated to my wife, Heather Lee, and our son, Anthony—my sources of love and inspiration. Contents Preface Acknowledgments Introduction 1. The...
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...Sommersemester 2012 Preismanagement Jun.-Prof. Dr. Florian Siems Juniorprofessur für BWL mit Schwerpunkt Business-to-Business-Marketing Fakultät für Wirtschaftswissenschaften Kontakt: florian.siems@wiwi.rwth-aachen.de Rheinisch-Westfälische Technische Hochschule (RWTH) Aachen Kackertstraße 7 52072 Aachen http://www.rwth-aachen.de © Jun.-Prof. Dr. Florian U. Siems 1 Organisatorisches Dozent: Jun.-Prof. Dr. Florian U. Siems (Kontakt: florian.siems@wiwi.rwth-aachen.de) * Sprechstunde Florian Siems: nach Vereinbarung (per Mail) Zielsetzung: Nach erfolgreichem Absolvieren sollen die Studierenden in der Lage sein, (1) wichtige theoretische Grundlagen des Bereiches Preismanagement verstanden haben und (2) entsprechende Analyse- und Managementmethoden anwenden können. Kursinhalt: Im Rahmen der Lehrveranstaltung werden verschiedene Konzepte aus dem Bereich Preismanagement erläutert. Die Lehrveranstaltung umfasst sowohl strategische als auch operative, institutionelle und psychologische Aspekte des Fachgebietes. © Jun.-Prof. Dr. Florian U. Siems 2 Organisatorisches Erforderliche Vorkenntnisse: Grundkenntnisse der Differentialrechnung, insbesondere der Umgang mit einfachen Funktionen/Berechnung von Nullstellen/Ableitungen/Extrema und Wendepunkten werden vorausgesetzt. Unterrichtstermine: Sommersemester 2012, jeweils Do 10:00 - 11:30 (ACHTUNG: Die Veranstaltung besteht aus einer Vorlesung mit 1 SWS und einer Übung mit 1 SWS. Die Übung ist direkt an die...
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...Think Strategically This page intentionally left blank T H I N K STRATEGICALLY Xavier Gimbert Associate Professor, Business Policy Department, ESADE Business School © Xavier Gimbert 2011 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2011 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and...
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...Transactions and Strategies Economics for Management This page intentionally left blank Transactions and Strategies Economics for Management ROBERT J. MICHAELS Mihaylo College of Business and Economics California State University, Fullerton Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Transactions and Strategies: Economics for Management Robert J. Michaels Vice President of Editorial, Business: Jack W. Calhoun Publisher: Joe Sabatino Sr. Acquisitions Editor: Steve Scoble Supervising Developmental Editor: Jennifer Thomas Editorial Assistant: Lena Mortis Sr. Marketing Manager: John Carey Marketing Coordinator: Suellen Ruttkay Marketing Specialist: Betty Jung Content Project Manager: Cliff Kallemeyn Media Editor: Deepak Kumar Sr. Art Director: Michelle Kunkler Frontlist Buyer, Manufacturing: Sandee Milewski Internal Designer: Juli Cook/ Plan-It-Publishing, Inc. Cover Designer: Rose Alcorn Cover Image: © Justin Guariglia/Corbis © 2011 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means— graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support...
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