124124235What makes the good ones effective? Can they be further enhanced? How?
Analysis of visual strategies should include discussions of the relevant elements to your ad such as focal point, composition, foreground, background, juxtaposition, color usage, light quality, contrast, etc. Analysis of verbal strategies should include discussion of word choices, figurative languages, any innuendoes, clichés, plays on words, puns, etc., and should pay particular attention to how these choices correspond to the visual strategies of the ad in the creation of the overall meaning.
The Lynxjet ad is very entertaining, humorous, but overall subtle. The theme to the product campaign is the ‘Mile High Club’, where sexy stewardesses on the ‘Lynxjet’ airline are pampering the male passengers; giving them massages, spa treatments and other sorts of pleasure at their service. The script featured on the ad states, ‘The Lynxjet Mile High Club, it’s luxury that other airlines can only dream of.’ This is clever in that the advert makes the audience feel like they’re part of some special, elite club, and they too have the potential to experience this fantasy.
The ideal target market for Lynxjet deodorant spray are males aged 15-25 years, as they are at an age where they sweat more frequently, are beginning to impress and date women, and generally have a lower socioeconomic status, due to their lower education level. The main advertising objectives for Lynxjet are the following…
• For audience to enjoy the advert and find it amusing
• To stimulate.
An effective advertisement would generally refer to an ads which are able to attract, inspire and give interest to a viewer or consumer that will persuade the consumer to a product is a worth buying. Marketers should consider all the factors that will influence how to reach the great level of consumer’s exposure, obtaining their